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Presenting to Win: The Art of Telling Your Story [Anglais] [Relié]

Jerry Weissman
5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)

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Description de l'ouvrage

3 mars 2003

In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.


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Descriptions du produit

Biographie de l'auteur

Jerry Weissman, the world's #1 corporate presentations consultant, is known worldwide for his confidential executive coaching sessions. Weissman's private client list reads like a Who's Who of the world's great companies, including the top brass at Yahoo!, eBay, Intel, Intuit, Cisco Systems, Microsoft, and many others. Weissman's techniques have helped nearly 400 client firms hone persuasive IPO road show presentations that have raised hundreds of billions of dollars in the stock market; and have helped hundreds of other public and pre-public firms develop and deliver crucial business presentations.


Détails sur le produit

  • Relié: 304 pages
  • Editeur : Financial Times/ Prentice Hall; Édition : 1 (3 mars 2003)
  • Langue : Anglais
  • ISBN-10: 0130464139
  • ISBN-13: 978-0130464132
  • Dimensions du produit: 23,8 x 16,2 x 2,7 cm
  • Moyenne des commentaires client : 5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: 362.295 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
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Dans ce livre (En savoir plus)
Première phrase
Few human activities are done as often as presentations, and as poorly. Lire la première page
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Concordance
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Couverture | Copyright | Extrait | Index | Quatrième de couverture
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1 internautes sur 1 ont trouvé ce commentaire utile 
Par lco TOP 500 COMMENTATEURS
Format:Broché
Quel est l'ingrédient secret qui peut transformer votre présentation en une prestation éblouissante qui marquera les esprits? une animation à couper le souffle? un choix judicieux d'images ou d'effets de transition? En abordant le livre de Jerry Weismman, j'étais curieux de connaitre l'avis de cet ancien professionnel de la télévision.

Contenu: 1) You and your audience, 2) The power of WIIFY, 3) Getting creative, 4) Finding your flow, 5) Capturing your audience immediately, 6) Communicating visually, 7) Making the text talk, 8) Making the numbers sing, 9) Using graphics to help your story flow, 10) Bringing your story to life, 11) Customizing your presentation, 12) Pitching in the majors, 13) Animating your graphics, 14) The virtual presentation.

On pense parfois qu'une bonne présentation c'est un bon fichier Powerpoint. Selon Jerry Weissman, le facteur clé de succès d'une présentation ce n'est pas l'outil mais le présentateur. Oui, vous. Et pour réussir une présentation il faut réunir plusieurs éléments : transformer la présentation en un récit (raconter votre histoire), structurer votre sujet pour emmener les auditeurs d'un point A à un point B, donner à votre auditoire une incitation à vous écouter (l'effet WIIFY: what's in it for you), etc, etc

Le livre de Weissman constitue une préparation indispensable pour ceux qui doivent communiquer des informations à l'oral que ce soit dans le cadre de conférences, de formations, de réunions, ou d'autres manifestations en public. C'est un ouvrage que je garde précieusement à mes côtés et dans lequel je repioche de temps en temps quelques idées fort utiles.
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Amazon.com: 4.8 étoiles sur 5  44 commentaires
80 internautes sur 81 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 The real story in presenting 13 avril 2004
Par Joseph Judge - Publié sur Amazon.com
Format:Relié
I teach courses in business writing, including lessons on presentations. When students ask for good books to continue learning, this is the book I recommend for presentations. I also suggest that it will help them with all of their communications at work. The ideas in the book are simple yet powerful. For example, the most important communications we do at work is convincing others, and a powerful way to do that is to tell them a story. It is fundamental human nature that storytelling awakens, relaxes, and engages those who are listening.
Unfortunately, the editing and packaging of the book are not as well done as is the presentation of the main ideas. The author has had one audience for years: entrepreneurs who are trying to convince bankers to back their IPOs. The publisher tried to take his ideas and make them applicable and accessible to all business people everywhere. They did not quite succeed, for a variety of reasons.
The text uses vocabulary and figures of speech that exclude those who are not older, male, American, entrepreneurs in Silicon Valley. It uses basic words (graphics, verbal) in ways I found confusing. It has errors in grammar and punctuation, as well as inconsistent ways of presenting material. The book includes an unnecessary color insert. The end of the book received much less editorial attention than did the beginning of the book. As I read the first parts of the book, I was usually smiling and saying, "Ah hah!" As I read the latter parts of the book I found myself occasionally frowning and asking, "Huh?" And the whole book is replete with intrusive "sideboxes" that repeat parts of the text. I find this distracting and insulting. I know publishers love them, but I think their reasons for using them have more to do with "doing what everyone else is doing" than with proven efficacy for the intended audience. Overall I would say it's an adequate first draft of an excellent book.
The usefulness of the ideas in this book almost justifies giving it a rating of 5 stars. The price is good, too. But an adjustment is necessary due to the audience bias, lackluster editing, and obtuse publishing. Despite all this, it is a very useful book on real-world business communication.
62 internautes sur 64 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Certain to Become a "Classic" 17 juillet 2003
Par Robert Morris - Publié sur Amazon.com
Format:Relié
It would be a mistake to assume that the benefits of this book will be of greatest value only to those who make formal presentations. On the contrary, as Weissman explains so thoroughly and eloquently, each one of us every day is almost constantly telling a "story" in one form or another to achieve one or more of these objectives: to explain with information (exposition)...or to make vidid with compelling details (description)...or to explain a process or sequence with information (narration)...or to convince with logic and/or evidence (argumentation). The most effective formal presentations are those which make maximum use of all four levels of discourse. It is also worth mentioning that, although percentages vary from one research study to another, the impact of a face-to-face encounter is estimated to be as follows: body language 60-70%, tone of voice 15-20%, and content (i.e. what is actually said) about 10-15%. Skilled recruiters claim that more often than not, they have already made a decision about a candidate before the interview formally begins. In fact, it begins at the initial point of physical contact.
So, I think this book can be of greatest value to literally anyone whose communication skills (both verbal and non-verbal) need to be improved. The strategies and tactics which Weissman shares have almost unlimited applications: when making formal presentations and during job interviews, as noted, but also when preparing reports, contributing to group discussions (e.g. strategic planning and especially budget reviews), resolving problems with customer service, implementing crisis management initiatives, and conducting performance reviews.
Those who share my high regard for this book are urged to check out Stephen Denning's The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations and Kevin Hogan's The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking.
28 internautes sur 29 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 The Bible on Presentations: nothing less 9 décembre 2005
Par Manny Hernandez - Publié sur Amazon.com
Format:Relié
Jerry Weissman is a blessing to the corporate world. If you read his books (this one and "In the Line of Fire") and apply his advice, there is simply no reason why you cannot become a successful presenter and public speaker. In "Presenting to Win" he is incredibly thorough in explaining, chapter by chapter, everything from putting together your story in a way that will save your public the need to think and addressing the needs they truly have (working at the strategic level), to crafting a presentation that supports you as the presenter and allows you to be the focus of the attention from your audience (at the tactical level).

This is not a book for those who want a quick fix, since it requires some "processing time" to take in all the knowledge Mr. Weissman has to share throughout its 200+ pages. But the payoff is huge for those who go through it diligently and begin to adapt their presentations with this new knowledge in mind. Definitely, the Bible on presentations: nothing less; and indeed, one of the most useful and applicable business books I have read in a while.
13 internautes sur 13 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Packed with Knowledge! 19 mai 2004
Par Rolf Dobelli - Publié sur Amazon.com
Format:Relié
The lessons in this excellent book should be studied and applied by everyone who has to give presentations. In terms of audience connection and persuasive technique, Abe Lincoln must have known everything here (except, perhaps, the details of PowerPoint). And that's good, because you don't need anything new or fancy to give a great presentation, you just need a message and clear instructions on how to deliver it - so, here they are. The book is cleanly written with pop-out boxes, sample graphics and corporate examples. Anyone who ignores its powerful basic rules will fail at presenting. Failure means boring the audience and leaving them unconvinced and unwilling to hear more. This is your cure for those blues. The book's flaw is the author's tedious self-promotion, but he's a former TV guy, so what the heck do you expect? The bottom line, we attest, is that what he says, you need to know.
65 internautes sur 81 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Pass on this one 30 août 2004
Par Todd - Publié sur Amazon.com
Format:Relié|Achat authentifié par Amazon
I got this book based on the other reviews I read here. There is some good information, but it could be condenced to 5 pages. It's geared towards his business, which is helping CEOs develop their pitch to venture capitalists. In this sense, and in many others, he doesn't pratice what he preaches, namely WIIFY--what's in it for you. He writes to a narrow audience though it's pitched to a general business market. Would you beleive this guy has never had a job where he had to do formal presentations himself? He was in the movie/TV business and a friend in high places, Compaq CEO, introduced him to an awesome contact in Silicon Valley. He made a business as a consultant from that contact, which led to this book. I think this hole is evident in the material.
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