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The Dan Ariely Quicklet Bundle (Predictably Irrational, The Upside of Irrationality) (English Edition)
 
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The Dan Ariely Quicklet Bundle (Predictably Irrational, The Upside of Irrationality) (English Edition) [Format Kindle]

Jack Westerfil , Tracy Clark

Prix Kindle : EUR 3,13 TTC & envoi gratuit via réseau sans fil par Amazon Whispernet

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Descriptions du produit

Présentation de l'éditeur

Save more than 25% off two of Dan Ariely's most popular books, in convenient Quicklet form - get the best insights, stories, facts, and learnings in a tenth of the time!

This popular bundle includes:
-Predictably Irrational
-The Upside of Irrationality

Each Quicklet contains chapter-by-chapter summaries & analysis, historical context, a short author bio and background, and overall analysis of key themes, characters, and more.

More details below!

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PREDICTABLY IRRATIONAL

“If I were to distill one main lesson from the research described in this book, it is that we are pawns in a game whose forces we largely fail to comprehend.”

Dan Ariely’s book Predictably Irrational introduces the public to a new economic discipline that punches lethal holes in the science of classical economics, the field of behavioral economics. As David Berreby writes in his New York Times review of Predictably Irrational, “this sly and lucid book is not about your grandfather’s dismal science.”

Predictably Irrational hit shelves in 2008, a time when readers were ready to denounce any and all established notions about modern finance and monetary policy. When the book came out, the world economy was spiraling at full speed into a recession; the bottom of which hardly anyone could foresee. Indeed we would not reach that bottom for a long while, and the crippling global economic downturn of the late 2000’s would be dubbed The Great Recession.

Months after Predictably Irrational published, former Federal Reserve Chairman Alan Greenspan testified before the US Congress. “Those of us who have looked to the self-interest of lending institutions to protect shareholders’ equity, myself included,” he said, “are in a state of shocked disbelief” (New York Times, Greenspan Concedes Error on Regulation). As Chairman of the Federal Reserve, Greenspan oversaw a period of prosperity in the United States (1987-2006) characterized by low borrowing rates and deregulation (Encyclopedia Britannica, “Alan Greenspan”). His admission of the failure of “self-interest” to produce a healthy economy was the equivalent of the Pope proclaiming his skepticism of the New Testament.

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THE UPSIDE OF IRRATIONALITY


I've tried to shed some light on a few of the biases that plague our decisions across many different domains, from the workplace to personal happiness.”

The Upside of Irrationality is Dan Ariely’s follow up book to his bestselling, Predictably Irrational: The Hidden Forces That Shape Our Decisions. His first book explored the downside of our inherent biases and irrational behavior. The Upside of Irrationality builds on the tenets of the first book, primarily how our reasoning abilities are often usurped by illogical forces.

In The Upside of Irrationality, Ariely allows us to be a fly on the wall for his very interesting, hands-on experiments, which reveal how our behaviors and decisions are influenced, leading us to act in irrational ways. The positive spin is Ariely’s belief that if we learn how we really operate, we can then create business models, policies, and personal relationships that are based on that knowledge.

The social experiments are well-explained, easily understood, and often reveal surprising truths about how we function. Seriously, we do some things that defy logic! But he shows why we do so; that our behaviors are based on a soup of varying factors. Dan Ariely makes the experiments the “hero” of the book, in that they are a huge focal point of each chapter. The experiments instruct and inform but are never dry, or too “academic” to understand. Nor are they ever boring.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 166 KB
  • Nombre de pages de l'édition imprimée : 62 pages
  • Utilisation simultanée de l'appareil : Illimité
  • Editeur : Hyperink - Dan Ariely Quicklet Bundle (9 août 2012)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B008VW6LHA
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Non activé
  • Classement des meilleures ventes d'Amazon: n°41.877 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Amazon.com: 3.0 étoiles sur 5  2 commentaires
4 internautes sur 4 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Lost the richness of the original, much too summarized 29 novembre 2012
Par Maurice Cote - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
I had read part of the first book (we are fighting over it at the office, it is that good) and figured this would give me a general idea of what as coming in the parts I hadnt read and of the second book.

It is much to summarized, I really dont feel you get the same baggage at the end. Maybe two pages per chapter would do, but one is simply not enough.
5.0 étoiles sur 5 Quicklet Bundle: guides to Dan Ariely's PREDICTABLE IRRATIONALITY; and, THE UPSIDE OF IRRATIONALITY 24 juillet 2013
Par R. J. Butler - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
Ariely's text, PREDICTABLY IRRATIONAL, has been widely publicized, and brought out in several editions. I own several: 2008, paperback, and Kindle -- 13 chapters; 2010 Revised and Expanded Edition (13 chapters); 2010 Kindle (15 chapters). The Quicklet Bundle covers two works by Ariely: 1) the 2010, 15 chapter version of PREDICTABLY IRRATIONAL; 2) THE UPSIDE OF IRRATIONALITY (2011).

The research Ariely reports is interesting for its simplicity, ingenuity, and face validity. As noted in the Quicklet review, and elsewhere, the samples Ariely used (mostly socially advantaged college students in elite colleges) raises the salient issue of generalizabilty. The implications of the research, surely an intellectual earthquake, creating tremors n the foundational models of economics, makes this work one not to be missed. At the same time it undermines key assumptions of economics, Ariely's work provides provocative leads for marketing and other fields dependent on understanding human decision making. This is the reason the Quicklet bundle can make a contribution to those interesting in quickly and accurately assessing Ariely's work.

I developed key notes on the chapters in Dan Ariely's Predictably Irrational myself, for a class in Consumer Behavior which I teach in another country, a year ago, after studying Airely's first (2008) edition. For Consumer Behavior students, several of Ariely's findings have potentially very important implications. These notes were updated recently, after I obtained the 2010 revised edition . In reviewing the Quicklet Bundle, which I subsequently orderd, I found it was more comprehensive than the version I prepared, and well written. Over thirty pages in length for each of the two books, the Quicklet edition is organized into four divisions: Background and Basics; Discussion and Analysis; Key Information; and References.

The opening section addresses the book, the author and the science of bad choices. The meat of the Quicklet Guide is in section II "Discussion and Analysis" . Here the author goes through Ariely's book, chapter by chapter, highlighting key findings. While one is better served by reading the full text, these summaries will prove helpful as a quick study. If they are used as a review tool, after reading the book, they should proved of substantial value, helping one digest "key findings", and ensure a key insight wasn't forgotten or overlooked.

Section III covers Notable Terms and Definitions, Interesting Related Facts .... , and "Quotable Data" Appearing here is a one page review of nine notable terms and their definition. One such term is "Anchors". Its definition, "Prices encountered for the first time that shape our perception of other prices over a long series of market decisions".

I found this section was so bare bones as to require one to read about the concept in the appropriate chapter(s) to understand it, and -- more importantly -- to begin to play with its implications. I would have appreciated having a much longer list of terms, perhaps with a brief definition, and the corresponding list of pages where these terms appear in the text. This would facilitate further exploration of the terms. Some terms that I would have expected would be included on this list of "notable terms" were missing. One such is "placebo" and "placebo effect", which is explored at different points in Ariely's book. Similarly, "Interesting Facts" proved all too brief, with five interesting points provided in a single page. The section on quotable data provides five real world examples from Ariely's work, which the reader might choose to quote. I would prefer to read the book and select my own examples -- but this section may assist some in selecting quotable examples.

The reference section lists eleven sources, a few of which seem likely to be helpful to the user. Additional Reading contains five sources. Unfortunately for those used to print research, no dates, volume numbers, nor pages are provided. However, to be fair, there are links in the PDF version, which the publisher will forward free to those purchasing the print version.

I have not worked extensively with the second publication that comes with this pair. It is termed, "THE UPSIDE OF IRRATIONALITY". A perusal suggests it is similar in format and length to the Guide for PREDICTABLY IRRATIONAL. For most of us, the meat of the publication is in part 2, "Chapter by Chapter Summary and Analysis" (pp 11 - 20). As with the prior work, the summary appears helpful in understanding the gist of Ariely's findings, while lacking the rich detail that enables one to consider in depth how these findings might be put to use.

In summary, I recommend the purchase of these works (and ordering the free pdf download that is available after purchase). My belief is that for those wanting a good understanding of developing knowledge of behavioral economics, these summaries are best used as a supplement to Ariely's corresponding text, to generate thought, argument, and insight from these quite good efforts to summarize and present Ariely's main ideas.
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