Resource Revolution: How to Capture the Biggest Business Opportunity in a Century (Anglais) MP3 CD – 1 avril 2014
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Descriptions du produit
Présentation de l'éditeur
Resource Revolution shows how to take what is being seen as a worldwide crisis and turn it into the biggest business opportunity of the past one hundred years. The rapid urbanization of a new 2.5-billion-person middle class in Asia will create an unprecedented demand for oil, steel, land, food, water, cement, and other commodities over the next two decades. Heck and Rogers explore the ways in which innovators, including start-ups and global leaders from Cree to GE, have answered the challenge with practical steps to guide managers everywhere. --Ce texte fait référence à l'édition Broché .
Biographie de l'auteur
Stefan Heck teaches innovation and resource economics at Stanford University. He founded and led McKinsey’s Global CleanTech practice and the Sustainable Transformation practice. Previously, he led McKinsey’s semiconductor practice and founded a web design start-up. Stefan received his PhD in cognitive science from UCSD and a BS with honors in symbolic systems from Stanford University.
Matt Rogers is a director with McKinsey & Company in San Francisco. Matt served as the senior adviser to the U.S. Secretary of Energy for Recovery Act Implementation from 2009 to 2010. He graduated magna cum laude from Princeton University and holds an MBA from Yale’s School of Management.--Ce texte fait référence à l'édition Broché .
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After years of rigorous and extensive research, Heck and Rogers concluded that the third industrial revolution, now underway, "will dwarf the previous industrial revolutions in terms of both size and speed." They characterize it as a "resource revolution" and wrote this book so they could (a) suggest the nature and extent of unprecedented opportunities this third generation is generating, and (b) explain how and why capturing these opportunities requires a new management style." That, in essence, is what this book is about.
They examine a multi-decade economic transition from one set of primary resources to another as the new revolution unleashes substantial economic growth and productivity improvements, "enabling millions to enter the middle class, and giving birth to new industries and business models." I agree with them that no one can predict how business will look in twenty or thirty years, "any more than Watt could have foreseen how his steam engine would transform the world." However, as countless global corporations have already demonstrated (e.g. Dow, DuPont, GS Caltex, SK Refining, and Walmart), "resources are the right area of focus and that the opportunities are extraordinary."
These are among the dozens of business subjects and issues of special interest and value to me, also listed to indicate the scope of Heck and Rogers' coverage.
o Accelerated expansion of the middle class (Pages 12-14)
o Wealth creation in industrial revolutions (20-38)
o Elon Musk: The Real Iron Man (69-76)
o Increase Circularity (86-90)
o Increase Virtualization (93-98)
o DIRTT: "seeds of revolution in construction" (101-109)
o System Integration for All, and, Business Models for the Future (137-142)
o Finding the Breakthrough, and, Choosing the Threshold (146-151)
o It Only matters at Massive Scale (165-167)
o Making It Easier for the Customer (172-176)
o The Committed Champion (180-188)
o Becoming a Network Organization (193-195)
o Looking for Talent Far Afield (199-201)
o Developing Talent, and, Freelance Innovation (204-210)
o Revolutionary Possibilities: 12 Candidates (216-222)
o Broader Implications of "the biggest opportunity in a century" (223-228)
I agree with Stefan Heck and Matt Rogers: "Producing a third industrial revolution that focuses on how we use resources will require a rethinking of the way that companies operate, and managers will have to adapt quickly to profit from once-in-a- century opportunities that are in front of us." It is worth noting that zero-waste manufacturing is becoming the norm among major U.S. automakers. "I also agree: "`The challenges we face may be unprecedented, but simply put, any bet that we will succumb to a global economic crisis is a bet against human ingenuity. No such bet has ever paid off."
This is an especially important book because it can be of incalculable value to almost any executive in almost any organization (what its size or nature may be) that will be directly or even indirectly affected by the tumultuous changes that are certain to occur within the global marketplace in months and years to come. Many of these changes will occur faster, in greater number, and with greater impact (for better or worse) than any of us have ever encountered before.
For many observers, this unprecedented growth foretells a Malthusian meltdown of unchecked carbon emissions, water wars, and worse. But McKinsey director Matt Rogers and Stanford professor Stefan Heck have a more optimistic take on the future. In Resource Revolution, they show how a third Industrial Revolution is creating “the biggest business opportunity in a century.” Dealing with resource scarcity will compel companies to adopt new technologies, new manufacturing processes, and new management practices -- all of which will create massive opportunities for entrepreneurs and drive innovation faster and faster.
Ultimately, it will take long-range thinking and the right inputs from governments to boost resource productivity enough to meet the demands of the world’s rapidly expanding middle class. But as Matt and Stefan outline in this excellent book, companies that proactively look for ways to deploy resources more intelligently are in a position to both mitigate the strains that will come with massive global growth and also build valuable new business ecosystems.
The book starts off with the compelling observation that 2.5 billion people will make the transition from relatively modest consumption of resources to typical middle class western levels of consumption => opportunity! It also states that innovation will transform the way resource intensive industries operate => opportunity again!
The problem is that he does not make clear how to apply innovation to the resource needs of the developing world. Many of his examples are from the developed world with one interesting exception: a $70 refrigerator in India that fits the needs of India but would never sell in the USA. I would have liked to see more examples of products, services, and business models that targeted the developing world.
It was also not obvious to me which innovations would be most relevant to resource intensive industries. I was left at the end of the book convinced that there were huge opportunities and that many resource intensive industries would indeed be transformed by innovation, but if I were a CEO of a resource intensive industry I think the book would leave me afraid rather than prepared to lead my company in a new direction.
On a more positive note, I did come away with some valuable take-aways:
* Big Data is an opportunity for optimizing resource utilization and creating positive feedback loops
* Some industries will be deconstructed and put back together differently (modular cars?)
* Innovation often does not come from direct competitors, but from some entirely different market
* Resources are increasingly linked - so that a shock to one resource will ripple through many others
* System Integration will become increasingly important (as opposed to leaving the system in place and optimizing each subsystem)
* Reducing waste and increasing recycling will become more and more important/valuable over time
The book does not provide answers to these issues, but it does raise them, which makes the book worth reading.
Instead of painting consumers and businesses into corners and prescribing unpalatable choices for them, the authors outline how industries and companies have rethought the challenge of scarce natural resources into an opportunity to innovate and advance - an inspiring message for us all.