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Retail Success: Increase Sales, Maximize Profits, and Wow Your Customers in the Most Competitive Marketplace in History [Anglais] [Reli�]

George Whalin (Auteur)

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D�tails sur le produit

Reli�
Editeur�: Willoughby Pr (avril 2001)
Langue : Anglais
ISBN-10: 0970643500
ISBN-13: 978-0970643506
Dimensions du produit: 15 x 22,5 cm
Classement des meilleures ventes d'Amazon: 961.203 en Livres anglais et �trangers (Voir les 100 premiers en Livres anglais et �trangers)

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Since the mid-1980s when I started my consulting business, I've visited thousands of stores. Lire la premi�re page

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Amazon.com: 3.8 �toiles sur 5 12 commentaires

23 internautes sur 25 ont trouvé ce commentaire utile

5.0 �toiles sur 5 I bought this book for all my managers 31 janvier 2003

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Format:Reli�

After reading this book, I bought a copy for all my managers. We discuss various points in our monthly meetings. As an example, there's Chapter 13: Great Store Managers Make Great Stores. It tells what the best managers do and how they manage their stores. We use it as a guide for improvement and self evaluation.

Many of my managers also use the book to help with their sales associates. There are several chapters on sales, salesmanship, and even selling from a customers point of view. The fact that this book isn't as "technical" as other retail business books I've read is a great plus. I think it's the reason my managers have been so willing to embrace the concepts and pass them along to their employees.

I highly recommend this book.

17 internautes sur 18 ont trouvé ce commentaire utile

5.0 �toiles sur 5 A Quick and Easy Read 17 octobre 2002

Par Un client - Publi� sur Amazon.com

Format:Reli�

I don't have time to read much because I'm always working. I was pleasantly surprised at how easy a read this book is. I don't have to have a PhD to understand what the author is saying, but it's not so simple that I lose interest. The best part is I don't have to waste time trying to find what I'm looking for. Each chapter is clearly identified and stands on it's own and the index is very helpful. I was looking for suggestions on rewards and incentive programs and was able to find what I wanted right away. The book is organized just like the author says a store should be--so it's easy for the customer to find what they're looking for. I keep the book handy so I can look things up as I need them and I have not been disappointed. Frequently I find myself saying, "Why didn't I think of that!" It's a true retailer's resource.

15 internautes sur 16 ont trouvé ce commentaire utile

5.0 �toiles sur 5 This book is the BEST! 15 mars 2002

Par Un client - Publi� sur Amazon.com

Format:Reli�

This is truly a book full of information that can be used in real life. It's practical stuff--none of that preachy, academic lecturing you usually find in business books. This guy gives lots of examples on how to use the ideas and strategies he talks about in his book. He describes what other retailers are doing to be successful and I got all kinds of ideas on how I can do some of those things in my business. It's great. I'm so charged up and eager to get going.

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