Book Description
* RFID is a groundbreaking technology that will serve as a replacement for UPC codes and has already been adopted by both Wal-Mart and Target, with the U.S. Department of Defense-the largest consumer of goods in the world-expected to follow suit
* Leading business and technology experts offer contributions, business scenarios, and insights on the value of RFID for both companies and the end consumer
* Contains helpful information for individuals in the industry who are struggling to solve the technical, organizational, and strategic problems involved in implementation
* Includes in-depth coverage on how to avoid mistakes and succeed with RFID, as well as a look at the value of RFID for both companies and end consumers
* Leading business and technology experts offer contributions, business scenarios, and insights on the value of RFID for both companies and the end consumer
* Contains helpful information for individuals in the industry who are struggling to solve the technical, organizational, and strategic problems involved in implementation
* Includes in-depth coverage on how to avoid mistakes and succeed with RFID, as well as a look at the value of RFID for both companies and end consumers
Back Cover copy
"Real World Awareness will become as vital as the Internet to most companies before long, and now is the time to understand it thoroughly. RFID and Beyond explains how a storm of information is coming, one that will transform businesses by providing better information, improved processes, and new frontiers for innovation. This book is an important tool for success in this new world."
--Juergen Weber, Chairman of the Board, Lufthansa
"For 30 years, the entire IT industry has struggled to allow executives to run their businesses based on Real Time information. RFID and Beyond: Growing Your Business Through Real World Awareness shows how the last step in this long process is being achieved, and how business will change as a result. This book is a vital guide for those who seek a deep understanding of these developments."
--Bruce Richardson, Senior Vice President, Research Strategy at AMR Research
RFID is only the beginning
Perhaps no single technological advancement has generated more simultaneous excitement and apprehension than Radio Frequency Identification (RFID). Now into the controversy comes the forward-thinking and visionary voice of Claus Heinrich, who, with a cadre of business leaders and technology educators, steps through the door that RFID has provided and reveals the potential of Real World Awareness.
--Juergen Weber, Chairman of the Board, Lufthansa
"For 30 years, the entire IT industry has struggled to allow executives to run their businesses based on Real Time information. RFID and Beyond: Growing Your Business Through Real World Awareness shows how the last step in this long process is being achieved, and how business will change as a result. This book is a vital guide for those who seek a deep understanding of these developments."
--Bruce Richardson, Senior Vice President, Research Strategy at AMR Research
RFID is only the beginning
Perhaps no single technological advancement has generated more simultaneous excitement and apprehension than Radio Frequency Identification (RFID). Now into the controversy comes the forward-thinking and visionary voice of Claus Heinrich, who, with a cadre of business leaders and technology educators, steps through the door that RFID has provided and reveals the potential of Real World Awareness.
