Book Description
The first comprehensive history of the Chrysler Corporation, this book is intended for readers interested in the history of automobiles and of American business, and for fans and critics of Chrysler's products.
Publisher comments
From the Chrysler Six of 1924 to the front-wheel-drive vehicles of the 70s and 80s to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history.
How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in "Riding the Roller Coaster," a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler—its products, people, and performance over time—with particular focus on the company's management. He offers a lens through which the reader can view the U.S. auto industry from the perspective of the smallest of the automakers who, along with Ford and General Motors, make up the "Big Three."
