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SEO 2015 & Beyond :: Search engine optimization will never be the same again (Webmaster Series) (English Edition) [Format Kindle]

Dr. Andy Williams

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Descriptions du produit

Présentation de l'éditeur

IMPORTANT The 2016 version of this book has now been released. Completely revised and updated, it now includes the SEO Checklist that was previously sold as a separate book. Find SEO 2016 & Beyond by searching Amazon for B013F04FOI. To avoid mistakes in typing that, copy and paste it into the search box in Amazon.

SEO 2015 & Beyond

Search engine optimization will never be the same again

This book is now in it's fourth major update and includes coverage of the Hummingbird update as well as Panda & Penguin.

If the SEO book/course you are putting your faith into was written before September 2012, then you could be following advice that will get your site penalized, or even removed from Google. Google made massive changes in 2011, but even more significant changes in 2012. In 2013 & 2014 SEO changed again with several major algorithm changes. Strategies taught as best principles even a year ago are now considered "black hat" or just plain risky in 2015. SEO 2015 & Beyond will tell you what you can do and what you cannot.

Let's look at what happened.

On February 11th, 2011, Google dropped a bombshell on the SEO community when they released the Panda update. Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update.

On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO.

On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). While I have never been a huge fan of exact match domains, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.

The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).

On 22nd May 2013, Google unleashed Penguin 2.0 which went far deeper than the original Penguin algorithm. This was not just a data refresh, but a major update to Penguin itself, and it’s only going to get tougher.

In August 2013, Google released Hummingbird. This was a major change in the way Google sorts through the indexed pages. We probably haven't seen such a major update like this in over a decade.

In July 2014, Google released the Pigeon update, affecting how local search was handled. In October 2014, Penguin 2.0 was followed by Pirate 2.0.

Stuff that SEOs have been doing for years, not only don't work any more, but can actually get your site penalized. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts.

I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Today, if you use those techniques, it's not a question of if, but when Google catch you.

In this book, I want to share with you the new SEO. The SEO for 2015 and Beyond.

Who am I?

If you want to learn more about me and why I am qualified to talk about SEO, visit my website at http://ezseonews.com. Read some of the stuff I've written, and read some of the stuff my readers have written about me....

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 1333 KB
  • Nombre de pages de l'édition imprimée : 209 pages
  • Editeur : http://ezseonews.com; Édition : 4.0 (5 août 2014)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B0099RKXE8
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Non activé
  • Composition améliorée: Non activé
  • Classement des meilleures ventes d'Amazon: n°94.385 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)

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Commentaires en ligne

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Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 4.1 étoiles sur 5  168 commentaires
43 internautes sur 54 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Short, Lots of undiscovered tactics 13 novembre 2012
Par Megan - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
This book is quite short. I've read 4 SEO books prior to this one.
Great tactics (2-3 things not mentioned in other books).
This Book feels like more ammo to my arsenal.
It also feels very up to date and relevant.
If your just starting SEO I recommend reading this book last.
As most this information is quick and straight to the point.
Mostly based on tactics rather then the essentials.
I recommend reading Web marketing for dummies first.
However I do have to say this is a MUST READ after you understand the fundamentals.
29 internautes sur 36 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Go with free guides 7 mars 2014
Par Benjamin McMahan - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
Impulse buy based on amount of stars and a few glowing reviews - wonder if I was reading the same book. Lots of grammatical and spelling errors, seemed to me that the author was mostly bragging about how much better he is. Also, not all of us use Word Press! The only practical examples given seemed to be based on WP plugins. Google's free SEO guide is far more helpful.
11 internautes sur 13 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Dire need of an editor 31 janvier 2014
Par Reading is fun - Publié sur Amazon.com
Format:Format Kindle
Subject and verb tense must disagree at least once a page. Believe it or not but "in" is not a substitute for "or." Sadly, at one point the author stresses we use good spelling and grammar on websites or suffer the consequences. Perhaps he should take his own advice.
11 internautes sur 14 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Not a how-to, practical book. Just a short overview of SEO concepts. 30 novembre 2013
Par Behrang Saeedzadeh - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
When I purchased this book, I was looking for a practical, hands-on book to optimize my website for search engines. Unfortunately this book just reviews the theoretical aspects of SEO. For someone who is absolutely new to SEO, this might be a good short read, otherwise I don't find it useful.
9 internautes sur 12 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Cool tips for high rankings 9 octobre 2013
Par Saianurag - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
With the tremendous changes going on in the SEO world, a lot of so called gurus have been exploiting the market with books that just don't deliver. Dr.Williams has how ever lived up to his formidable reputation of one of the most honest deliverers on anything to do with SEO. The book is full of insights on how to rank your site for long term - and that is its value - anyone interested in ranking high should follow the book to the tee, and if that doesn't work, Dr.Williams would be the first person to help:-) - I know this from personal experience.
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