Book Description
How an industry survived.
Publisher comments
120,000 people are Friends of Laphroaig Distillery, 150,000 tourists visit Glenturret every year, 15,000 are members of the Scotch Whisky Society. Why does whisky arouse such passion? What is it about the drink that attracts such a loyal following and why, if it is so popular, are there only 88 malt whisky distilleries left out of the almost 800 constructed?
This book records the decline and resurgence of the malt distillery and looks at the remaining distilleries, explaining why they survive today. The story is one of politics, taxation, social history, location, supply and demand, and sheer perseverance.
John Hughes is a past Marketing Director of the Famous Grouse, one of Scotch Whisky’s best–known brands, and lives close to Glenturret Distillery in Scotland.
