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Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task–based, hands–on guide covers the concepts and trends and then lays out a day–by–day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.
Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.
A Step–by–Step Guide
More timely than ever, this comprehensive, can–do book offers expert advice, practical instructions, and smart tools to help you increase visibility for your website on Google and other major search engines. In this new edition of their bestselling guide, veteran search marketing consultants Jennifer Grappone and Gradiva Couzin give you the very latest SEO and social media strategies and tricks of the trade in a workable, day–by–day plan. Perfect for busy self–starters in organizations large and small, this book will quickly help you increase your visibility and presence on the web.
Develop and implement an SEO strategy using the winning An Hour a Day approach
Discover how search engines work now, and make them work for you
Optimize your site so you can be found, then make the sale
Use Facebook, Twitter, and other sites on the Social and Mobile Web to put your site in the spotlight
Find out what "link juice" is, and start making your own
Get visibility in local, social, shopping, and other featured search results
You′ll also find:
Essential hints, tips, and techniques for everyone from one–person shops to Fortune 500 companies
Engaging right–brain vs. left–brain sidebars, where the authors discuss key issues from their unique perspectives
Real–world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid
Praise for Search Engine Optimization: An Hour a Day, Third Edition
"From strategy to implementation and optimization, this valuable resource gives you easily digestible, bite–sized nuggets containing proven, field–tested principles it′s SEO done right."
Amman Badlani, Manager, Online Marketing and Analytics, Planned Parenthood Federation of America
"Tightly written and to the point, it gives you the knowledge you need to make a big difference in how your site appears in search engines."
Rafael Baptista, SEO Specialist, Tripadvisor.com
"SEO: An Hour a Day is an immediately actionable guerilla field guide. Gradiva and Jennifer have a terrific grip on what real SEO practitioners should undertake short, mid, and long term."
Marty Weintraub, President, aimClear
"If you read even half of the book you′ll be an SEO star. Imagine what will happen if you read the whole thing!"
Avinash Kaushik, Author of Web Analytics 2.0 and Google Analytics Evangelist
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