Book Description
This is a must-have resource for anyone interested in starting a game development studio or improving an existing one.
SECTION HIGHLIGHTS:
* Publishers & Developers: this section examines the roles of publishers and retailers, explains how games get to market, and describes the industry’s economics.
* Game Development Startups: describes how to prepare for the creation of a new game development company and succeed in a difficult market.
* Taking a Game to Market: teaches developers how to approach publishers, maximize the odds of their games reaching store shelves, and negotiate contracts that protect their long-term interests.
* Managing Game Development: contains advice on ways to make the long, arduous production process as smooth and pleasant as possible.
Contributors:
* Sean Timarco Baggaley
* Ed Bartlett
* Tom Buscaglia
* Beverly Cambron
* Melanie Cambron
* Chris Campbell
* Sande Chen
* Thomas Djafari
* François Dominic Laramée
* Philippe Larrue
* William Lazonick
* Heather Maxwell
* Mason McCuskey
* Mitzi McGilvray
* Mary O’Sullivan
* Javier Otaegui
* Terri Perkins
* Borut Pfeifer
* Jay Powell
* Kathy Schoback
* Michael Sellers
* Tom Sloper
* Grant Stanton
* Johanna Wilson
