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Sellebrity: My Angling and Tangling With Famous People (Anglais) Relié – 5 mars 2003


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George Lois was born in New York City in 1931. He studied at Pratt Institute in Brooklyn before setting of for Madison Avenue in the early 1950s, eventually joining Doyle Dane Bernbach in 1958. Lois went on to found four seminal New York advertising agencies over the next four decades. He has written five books and won a plethora of awards, including induction into the prestigious Art Directors Hall of Fame. He lives in New York with his wife Rosie, and continues to work as a marketing and creative entrepreneur.


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Amazon.com: 4 commentaires
2 internautes sur 2 ont trouvé ce commentaire utile 
Story Thief 26 septembre 2014
Par Matthew D Noble - Publié sur Amazon.com
Format: Relié
It wouldn't be as bad if he just made up the stories, but he actually stole them from others. Please See Act II http://www.thisamericanlife.org/radio-archives/episode/535/transcript

It is disrespectful to the reader but even more so to those from whom he unapologetically stole these stories.
2 internautes sur 3 ont trouvé ce commentaire utile 
I worked for this guy.... 16 août 2004
Par E. Burgoyne - Publié sur Amazon.com
Format: Relié
I worked for George Lois at the end of the 1990s. This book, well, it's George. They read like tales that are larger than life. And to some extent, I even think that's what he wants you to believe. But the essence of it all says something else, for George really does live his life this way. All or nothing. Larger than Life. I don't know how many stories he told that I didn't hang onto every word. The glint in his eye, the hint of a sly smile. George is one of the last great verbal story tellers. And when you do read his book and wonder at the stories yourself, I am reminded of one of George's last ad campaigns. It was a PSA campaign for the New York Blood Bank. The campaign would not have existed if it wasn't for George calling on some of his celebrity friends to offer their time for free. Trump, Ed Koch to name a few...
His work will always be questionable 7 février 2015
Par kccbkdna - Publié sur Amazon.com
Format: Relié
"Low, Lower, Lois...Advertising is built on puffery, and, at heart, deception, and I don’t think anybody can go proudly into the next world with a career built on deception, even though no matter how well they do it." — Julian Koenig
Based on an interview and other sources, George Lois has deceptively taken credit for the work and experiences of others in the advertising industry. I am writing this review because I want the world to know the truth behind George Lois. His ego has tarnished his image. Until he acknowledges the truth, ALL of his work will be questioned.
0 internautes sur 1 ont trouvé ce commentaire utile 
Five Stars 19 juillet 2014
Par M. C Purdy - Publié sur Amazon.com
Format: Relié
great book by the great George Lois
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