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Sellebrity: My Angling and Tangling With Famous People [Anglais] [Relié]

George Lois

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Description de l'ouvrage

5 mars 2003
New York magazine called him "Pioneer... Innovator... Advertising genius... Superman of Madison Avenue... America's Master Communicator." Adman and image-maker George Lois (b. 1931) was a leader of the Creative Revolution of the 1960s and is the mind behind an astonishing array of famous branding campaigns and unforgettable magazine covers during his fifty-year career. Among Lois' creations are the celebrity-driven I want my MTV campaign; basketball bad-boy Dennis Rodman, selling Reebok, lobbing an Air Jordan into a trash can; and Yogi Berra communing with a feline in a Puss'n Boots cat food commercial. Lois joined Doyle Dane Bernbach as an art director in 1958, immediately establishing himself as the talented enfant terrible of the American advertising industry. In 1960, he left to start his own agency, Papert Koenig Lois, where his seminal ads for such clients as Wolfschmidt Vodka, National Airlines and Coty cosmetics established him as a media darling as well as a master of the provocative sell. In October 1962 he began designing revolutionary covers for Esquire magazine, among them Muhammad Ali as St. Sebastian (1968), Ed Sullivan wearing a Beatles wig (1965), and "dummy" Hubert Humphrey sitting on the lap of President Lyndon Johnson (1966). Presciently anticipating the personality-driven ad world of today, Lois was one of the first creative directors to use celebrities - brilliantly and often outrageously - to express Big Ideas in ads, commercials and music videos, even exploiting the shock of their seeming irrelevance (and irreverence) to the product being sold. As Esquire magazine wrote, "George Lois reinvented celebrity by juxtaposing Andy Warhol with Sonny Liston, topping Liston's scowl with a Santa hat, or popping Warhol into the soup to create his own Pop classic... in the process of using celebrities, his Big Ideas become Icons." $ellebrity is at once a poignant culmination of Lois' ideas and memoirs, and a showcase of 139 of his most influential celebrity campaigns for culture-bending products such as Xerox, ESPN, Jiffy Lube, Lean Cuisine, Tommy Hilfiger and USA Today, illustrated with the original ads and images. Designed by Lois himself, the book presents the stories behind the ads, explaining in Lois' entertaining, irreverent prose how the ad was conceived, how the celebrity powers the Big Idea, and the unexpected pitfalls, scuffles, and lifelong friendships that ensued as Lois "angled and tangled" with the stars. In addition to the campaigns, the book features revealing sections on Obnoxious Celebrities (The Dirty Dozen), All-Time Favorites, Heroes, Most Memorable Clients, and Hall of Fame Bosses; it also includes a chronology of his prolific life and legendary career.

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Biographie de l'auteur

George Lois was born in New York City in 1931. He studied at Pratt Institute in Brooklyn before setting of for Madison Avenue in the early 1950s, eventually joining Doyle Dane Bernbach in 1958. Lois went on to found four seminal New York advertising agencies over the next four decades. He has written five books and won a plethora of awards, including induction into the prestigious Art Directors Hall of Fame. He lives in New York with his wife Rosie, and continues to work as a marketing and creative entrepreneur.

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Amazon.com: 5.0 étoiles sur 5  2 commentaires
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5.0 étoiles sur 5 I worked for this guy.... 16 août 2004
Par E. Burgoyne - Publié sur Amazon.com
Format:Relié
I worked for George Lois at the end of the 1990s. This book, well, it's George. They read like tales that are larger than life. And to some extent, I even think that's what he wants you to believe. But the essence of it all says something else, for George really does live his life this way. All or nothing. Larger than Life. I don't know how many stories he told that I didn't hang onto every word. The glint in his eye, the hint of a sly smile. George is one of the last great verbal story tellers. And when you do read his book and wonder at the stories yourself, I am reminded of one of George's last ad campaigns. It was a PSA campaign for the New York Blood Bank. The campaign would not have existed if it wasn't for George calling on some of his celebrity friends to offer their time for free. Trump, Ed Koch to name a few...
5.0 étoiles sur 5 Five Stars 19 juillet 2014
Par M. C Purdy - Publié sur Amazon.com
Format:Relié
great book by the great George Lois
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