Book Description
Following the successful Basics format, this is the book for anyone coming to semiotics for the first time. Using jargon-free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. Along the way, the reader will find out what a sign and a text are, what codes we take for granted, how semiotics can be used in textual analysis and who Saussure, Peirce, Barthes and Jakobson are and why they are important. Features include a glossary of key terms and realistic suggestions for further reading.
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JA Majors Book Info
Following the successful Basics format, this is the book for anyone coming to semiotics for the first time. Using jargon-free language and lively, up to date examples demystifies this highly interdisciplinary subject. Softcover.
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Broché
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Back Cover copy
Following the successful Basics format, this is the book for anyone coming to semiotics for the first time. Using jargon-free language and lively, up-to-date examples, 'Semiotics: The Basics' demystifies this highly interdisciplinary subject. Along the way, the reader will find out: * What is a sign? * Which codes do we take for granted? * What is a text? * How can semiotics be used in textual analysis? * Who are Barthes, Jakobson, Peirce and Saussure - and why are they important? Features include a glossary of key terms and realistic suggestions for further reading. There is also a highly-developed and long-established online version of the book.
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About the author
Daniel Chandler is a Lecturer in the department of Theatre, Film and Television Studies at the University of Wales, Aberystwyth. He is the author of Young Learners and the Microcomputer and The Act of Writing: A Media Theory Approach.
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