Book Description
This text was originally published in 1995 and was the first of its kind for the academic market. The authors are extremely well known for their long-time interest and extensive research in this area. The growth of this course is the result of what is happening in our economy. Advanced economies of the world are now dominated by services and virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturing companies that in the past have depended upon their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages. This book was written in recognition of the ever-growing importance of services and the unique challenges faced by managers of services.
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JA Majors Book Info
Designed for students and businesspeople who recognize the vital role that services play in the economy and its future. DLC: Service industries--Marketing.
--Ce texte fait référence à l'édition
Relié
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