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Shadow type : Classic Three-Dimensional Lettering [Anglais] [Relié]

Steven Heller , Louise Fili

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Description de l'ouvrage

1 septembre 2013
Bold, Monumental, Architectural ; letters with relief and shadow define great periods of optimism and powerful expression, adding intrigue and spectacle to the humble word. Shadow typefaces are back in style, and the hundreds of inventive examples here ; many uncovered from obscure sources across Europe and the United States will inspire the designer seeking to make a strong statement.

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Shadow type : Classic Three-Dimensional Lettering + Scripts : Elegant Lettering From Design Golden Age + Sign Painters
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Biographie de l'auteur

Stebven Heller is the co-chair of the MFA Design program at the School of Visual Arts, New York, and the "Visuals" columnist for The New York Times Book Review. He is the author, editor and co-author of over 150 books, including fifteen with Louise Fili. Louise Fili is the principal of Louise Fili Ltd, a New York City-based design firm specializing in restaurant identities and food packaging. The author of Elegantissima, she was inducted into the Art Directors Club Hall of Fame in 2004.

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Amazon.com: 4.7 étoiles sur 5  6 commentaires
7 internautes sur 7 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Deliriously pleasurable eye candy for graphic artists! 10 octobre 2013
Par david lincoln brooks - Publié sur Amazon.com
Format:Relié|Achat vérifié
Graphic artists await with bated breath any new book by Dr. Heller and Ms. Fili... Their books are just exquisitely, knowledgeably compiled worlds of eye candy, vivid history and inspiration.

SHADOW TYPE: CLASSIC THREE-DIMENSIONAL LETTERING is another fabulous gem from these creative people: It is a lavishly illustrated compendium of a kind of treatment given to lettering and type, in the scope of this book, from the Victorian age, through Art Deco/Style Moderne, through Streamline; roughly the period of 1890---1955.

Letterforms are given a bold, three-dimensional quality as if they have been extruded into blocky forms-- the sides of these letters given a realistic shading/modeling--- then shadowed dramatically as if raked from some unseen oblique light source.

Nowadays, 3D softwares can readily create these kinds of letter treatments, but this book chronicles a time when this 3D modeling was done entirely as an illusion created by hand.

As Heller/Fili often do in their books celebrating the best of 20thc letter and poster and ad treatments, SHADOW TYPE is chaptered by how different nations employed the style in their own idiosyncratic way: American, Italian, French, German, British, then by other countries.

Americans my age-- I am 50--- will almost certainly recognize this kind of shadowed 3D lettering from the opening and closing titles of Hollywood movies of the 20thc, most prevalently during the 1930's and 1940's; something about the long dramatic shadows of this treatment is especially well-suited to the Film Noir genre.

SHADOW TYPE is a cornucopia of inspiration for modern graphic artists, designers, illustrators and signpainters...(Restaurateurs and menu designers, too) and for lovers of Art Deco, Midcentury and Streamline design.

As is often the case with the fine books of Heller & Fili, the book contains a concise, informed explanatory/historical text... followed by wall-to-wall, full-color illustrations. Their books are just all-eyecandy-all-the-time. Such a joy to peruse. It is apparent that the authentic period samples for this book have been painstakingly color corrected, so their printed versions included here are razor sharp, showing the saturated, wonderful vintage colors exactly as they appeared when new. The paper stock is rewardingly heavy, with a semigloss coating, showing off the designs as the treasures that they are.

Heller & Fili also designed the book with "full bleed" on the picture pages; no white borders intrude upon the vivid closeups of these styles; The authors want the reader to be swimming in beauty, not coldly appraising these styles intellectually.

We tend to think that "everything has improved" in modern times, with modern technologies and sensibilities; yet the wonderful, smart, stylish, hand-rendered examples presented in this book show that modern designers could do very well to study the disciplines of the past... starting with the books of Heller & Fili.

Highly recommended.
5 internautes sur 6 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 What a relief 8 novembre 2013
Par Robin Benson - Publié sur Amazon.com
Format:Relié
A treat for type fans with page after page of three-dimensional lettering. This is the real thing too, not that tacky offset by a few points stuff that any pc can do. The contents come from the US, Italy, France, Germany and Britain as actual printed samples or type book pages.

Nicely Heller and Fili have extended their selection beyond printed matter by including lettering from shop fronts, packaging and movie credits. Actually this last selection could well be another book for Heller: Hollywood credit types. Three-dimensional type was very popular for titles and credits from the thirties to the fifties. The book has thirty-six examples, unfortunately only over three spreads, which make them slightly too small to appreciate the beauty of this type style.

Each page shows type that is worth studying. On page sixty-five a 1938 advertisement for Mitten's Display Lettering, a stick-on three dimensional type for exhibition stands, is cleverly revealed by lighting the letters at a low angle and creating a black shadow. Page forty-seven shows a 1910 Fulton Printing Outfit for children and produced by an outfit that had a hazy awareness of letter frequency: it only has five E's but five Q's, X's and three Z's. Page 237 has a stunning Art Deco book cover with shapes and lettering in 3D. The British chapter shows Stevenson Blake's unusual Shadow Sans, a type which is just a thick shadow, turn over the page and it shows it as colored type with the thick black shadow working beautifully.

The book is well produced using a good matt art paper. All the graphics bleed which nicely creates a sort of type specimen book look. If you are interested in printed ephemera featuring type and shadow styles in particular this is your book.
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 A wonderful collection 19 février 2014
Par L. Frisch - Publié sur Amazon.com
Format:Relié|Achat vérifié
I am so pleased to have purchased this book. It is full of page after page of inspiring work. It's like a google image search for vintage ephemera, printed and bound - only you get 100% accuracy in your search results! The cover makes it seem like it's all going to be a singular era of shadow type, but inside covers many eras and styles that make use of this. I actually had never noticed so much shadow type in the vintage graphics that i love until I saw many of those examples in this book - like the ubiquitous french credit receipt. If you are inspired by a blast of visual examples (instead of instruction or scientific/detailed histories) you will love this 1-1/2" tome.
1 internautes sur 1 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 great book 10 mars 2014
Par c. diane gibbs - Publié sur Amazon.com
Format:Relié|Achat vérifié
It is a jam packed book! once again steven heller out did it again! great book and i am glad to have it in my library
4.0 étoiles sur 5 Great examples of shadow type 10 juin 2014
Par cayetano g valenzuela - Publié sur Amazon.com
Format:Relié|Achat vérifié
Loads of pictures of example of shadow type. I wish there were some alphabet pages but very nice in any case.
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