Revue de presse
Kluger makes the modern world comprehensible...[his] findings are likely to incite controversy, confirming his contention that explaining simplicity and complexity is never as straightforward as it seems.―Publishers WeeklySimplexity
...is a study of human behavior, and the way we perceive things and events, and how our perception frequently causes us to make wrong assumptions and to perceive simplicity (or complexity) where it does not exist. The book is sure to be a deserved hit among the ever-growing Freakonomics crowd."―Booklist
"A fascinating journey."―Library Journal
Présentation de l'éditeur
Sometimes a complex problem has an easy solution. And sometimes there's more to a simple thing than first appears.
senior writer Jeffrey Kluger shows how a drinking straw can save thousands of lives, how a million cars can be on the streets but just a few hundred of them can lead to gridlock, how investors behave like atoms; how arithmetic governs abstract art and physics drives jazz, and why swatting a TV indeed makes it work better. Kluger adeptly translates newly evolving science into a delightful theory of everything that will have you rethinking the rules of business, family, art--your world.