Jane Applegate, Entrepreneur.com, July 1, 2001
"Must-reads...This book is extremely comprehensive, easy to follow and filled with practical solutions for small-business owners."
--Ce texte fait référence à lédition
Broché
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Book Description
Big-time marketing know-how for the small business owner.
Entrepreneurship is booming. And more people with great ideas face the age-old challenge of marketing their products and services. This book gives you marketing strategies that are specifically tailored to your special needs as a small business owner, taking into account your lack of time, money, and staff. Coverage includes:
- Savvy marketing methods developed by pros
- A guide to marketing effectively on the Internet
- Outlines for creating marketing plans and finding customers
- Strategies for building an image for a new business and using a wide spectrum of media
- Online resources to help your small business grow
