le 25 décembre 2013
As a professional coach and professor at a business school, I was left disappointed. There is nothing new, explosive, and mind-blowing in this book. How Sjodin managed to fill an entire book on what should be a small message with a big impact left me underwhelmed. I felt it dragged and didn't offer any insights - perhaps it's because I've been doing this for a long time. Normally, if I find a book that can help people who have never been exposed to elevator pitches and need some help with a good book, I would recommend it. Unfortunately, just not this one.