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le 25 décembre 2013
As a professional coach and professor at a business school, I was left disappointed. There is nothing new, explosive, and mind-blowing in this book. How Sjodin managed to fill an entire book on what should be a small message with a big impact left me underwhelmed. I felt it dragged and didn't offer any insights - perhaps it's because I've been doing this for a long time. Normally, if I find a book that can help people who have never been exposed to elevator pitches and need some help with a good book, I would recommend it. Unfortunately, just not this one.
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le 30 janvier 2013
As a career coach and entrepreneur, I can tell you this is a must read: straight to the point, crystal clear.. Want to promote yourself or organization? Read it!
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