Upside, Stephen E. DeLong
In their survey of hundreds of corporate decision makers, the authors, who are brothers and principals at Strategic Decisions Group in Menlo Park, Calif., chose 22 exemplars and ranked them on the basis of their reputations for good decision making. Among them were 3M, Merck, Hewlett-Packard, General Electric and AT&T. In-depth interviews at 13 of those companies yielded 45 "best practices," such as "coordinate long-range business and R & D plans," and the nine principles of smart R & D that facilitate the best practices. Although some of The Smart Organization reads like statements of the obvious mixed with common sense, the examples of counterproductive behavior and conflicting perspectives the Mathesons provide from their consulting practice are useful.
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Relié
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The Economist, July 11, 1998
"If more companies were to act like this, there might be less demand for off-the-peg strategies from consultants."
