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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports (Anglais) Broché – 17 mars 2009

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Descriptions du produit

Revue de presse

“As a history of how so much of the world came to be shod in running shoes, SNEAKER WARS is a book you’ll read at a sprint. Drawing from dozens of interviews and stacks of documents, Ms. Smit reconstructs an anecdote-rich history of competition, commercialism and corruption.” (Wall Street Journal)

“Smit brings a keen reporter’s eye to the schism between Puma and Adidas. The book also ably tells the broader story of the red-hot global sneaker trade.” (Conde Nast Portfolio)

“What does David Beckham’s superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book.” (Time Magazine)

“Barbara Smit deserves high praise.” (Sunday Telegraph)

“First-class piece of investigative reporting... enthralling narrative tale... invaluable contribution to our understanding of shoes, sports, corruption.” (David Maraniss, Pulitzer Prize-winning journalist and bestselling author of Clemente: The Passion and Grace of Baseball's Last Hero)

“SNEAKER WARS is great for understanding the ins and out of the industry.” (Bobbito Garcia)

Présentation de l'éditeur

Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.

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Détails sur le produit

  • Broché: 400 pages
  • Editeur : Harper Perennial; Édition : Reprint (17 mars 2009)
  • Langue : Anglais
  • ISBN-10: 0061246581
  • ISBN-13: 978-0061246586
  • Dimensions du produit: 13,5 x 2,3 x 20,3 cm
  • Moyenne des commentaires client : 5.0 étoiles sur 5  Voir tous les commentaires (2 commentaires client)
  • Classement des meilleures ventes d'Amazon: 141.575 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
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Par mk1122 le 27 novembre 2012
Format: Broché Achat vérifié
I loved it! Well written and fascinating!

A real journey while reading this book and discovering the "behind the scene" of all these shoes brands!

Thanks to the author
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Par Jerome le 16 janvier 2013
Format: Broché Achat vérifié
Precis, bien informé... Une bonne reference sur l'histoire de la godasse de sportif et les conflits familiaux! Lire une fois!
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Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: 28 commentaires
7 internautes sur 7 ont trouvé ce commentaire utile 
A View into the world of sports shoes and attire 14 mai 2008
Par Blue Roses - Publié sur Amazon.com
Format: Relié
Between the pages of this book lie the family saga of two brothers who ended up being torn apart due to war, personality and family. There is not really a happy ending although there is reconciliation among the posterity. Developing a better shoe and running a company are not necessarily the same thing as the players find out in this biography of two major shoe giant companies: Adidas and Puma. Although the book was good, it felt tedious and drawn out in place. I'm sure the author was trying to make sure that all the major players were included but maybe some of them should have been left out in the editing process. This was an interesting read into the world of sports and the attire accompanying the players and teams. Look for everyone from the soccer great Pele' to David Beckham and Joe Montana. I did appreciate the thoroughness that the author devoted to this work.
5 internautes sur 5 ont trouvé ce commentaire utile 
Three Stripes. Three Stars 10 janvier 2009
Par J. A. Walsh - Publié sur Amazon.com
Format: Relié
Three stripes. Three stars.

Smit bills her book, "Sneaker Wars," as the story of the family and corporate competition behind Puma and Adidas, but this is an Adidas book and the story of the legendary footwear house divided. Brother versus brother. Father versus son. France versus Germany. Old World versus New World.

Smit begins with skeletal biographies of the founding Dassler brothers: Adolf (Adidas) and Rudolf (Puma). The brothers worked and lived together, but after a World War II falling out, Rudolf struck out across the river on his own, and a rivalry was born. It was a rivalry that would play out over 50 years and three generations; but, one that was dominated by the Adidas corporation and the Adidas personalities, and they equally dominate Smit's work.

The book follows the Adi/Rudolf split and then move on to the division that emerges within Adidas as Adi's son, Horst, sets up a subsidiary - if often antagonistic - France-based branch. Horst cuts his own deals, sets up his own side businesses to inflate his bottom line, and provides the hustle that takes Adidas from a European sporting goods outfitter to a global fashion empire. But, remaining closely-held for many years by some combination of Dassler family members and confidantes, Adidas is a multi-million dollar conglomerate often operating on a shoestring. The family dynamic provides the arc of conflict that sustains Smit's narrative, and her gracious portrayal of Horst Dassler as a visionary 21st century kind of global businessman in a still-flat world is the center of gravity that grounds the meat of the book's middle portion.

Horst emerges as an almost surreal character: gifted and tireless, but perhaps less than ideal in his moral approach to family and business. The story of Adidas during his life is about a house divided between his operation - run mostly autonomously out of France - and his parents' in Germany.

That division theme runs throughout the narrative as surrounding this interesting portrayal of Horst Dassler are the stories of (earlier on) the drama around the split of his uncle and his father, complete with Nazi intrigue and Olympic escapades; and (later on) the series of ownership and management changes that transitioned Adidas from the small family-owned German cleat maker into one of the Western world's most recognizable and marketable brands, and saw conflict between the Old World ownership and US-based management.

There are side trips off into some interesting characters (Muhammad Ali, Pele, Joe Namath, Kobe Bryant), but these fail to deliver in any meaningful way and it becomes clear that Smit really sees this as a Dassler story. That said, she does avoid focusing even on some of the more controversial elements of the Dassler story, for example, the founding brothers' documented ties to Nazism.
2 internautes sur 2 ont trouvé ce commentaire utile 
Sneaker Wars by Barbara Smit 31 août 2009
Par Katie in WA - Publié sur Amazon.com
Format: Broché Achat vérifié
A great read for anyone interested in the evolution of sports marketing.....
I have six competitive brothers, but the Dassler boys take the cake when it comes to being creative and vindictive with one another. Fascinating!
1 internautes sur 1 ont trouvé ce commentaire utile 
Suspicious 30 avril 2010
Par Carl B. - Publié sur Amazon.com
Format: Relié
Although it wasn't a very important part of the book, the details on the Run DMC account were blatantly wrong. The song came first; Anastasio went to Madison Square Garden to see the act after some convincing. The story accounted in the book is completely backwards. It made me doubt much of the history, especially in the first half of the book. Definitely revealed the political and biased nature of the book. Interesting account of sneaker history, but maybe shouldn't be read too literally.
A Bit Dry at Times but Very Informative and Well-Researched 17 août 2014
Par Thomas J. Quinlan - Publié sur Amazon.com
Format: Broché Achat vérifié
High school and college often found me in the three stripes. I realised the brand had reached some very high standing when it was picked up by the Yankees, and when the band Korn offered their own take on the name “Adidas”.

It wasn’t until I researched the company, though, that I realised it was named after its founder, ADI DASsler, and as part of that research, I picked up a book entitled “Sneaker Wars” by Barbara Smit.

Yogi Berra might say “You’re never impressed with the things you don’t know until you know you know them…” and this book was certainly an eye-opener. Far more than just a book about sneakers, it details not only the history of Adi Dassler’s company for almost seventy years, it also provides a history of his brother Rudi’s company, Puma, for the same time. It also takes a look at the sports and sports-marketing industries as they’ve grown from their beginnings over the last half-century.

Starting in World War II Germany with Adi and his brother, the book details their early beginnings and the rift that eventually caused Puma to form in competition with Adidas. This rift was never healed, and the two brothers remained competitors for their entire lives. Their families continued the tradition well into the early 2000s, and the book chronicles this through the successes and failures of the particular companies. Adidas is well-known to have been the more successful (though it certainly had its share of failures), but the book does conclude with the recent successes that both companies have enjoyed, including the significant turn-around that Puma has achieved after it was all but gone in the 70s.

It’s stunning to learn the details behind the various deals that went on in the sports world of the last fifty years. With back-room deals, envelopes of cash paid to athletes, family squabbles, and corporate upheavals, the book reads almost as if it could easily be adapted for soap opera television. Not content with merely company history or the dealings of just the sneaker industry, it is also a treatise on the creation of the sports-marketing industry, and a very thorough one at that. The latter is provided mostly through the lens of the life of Horst Dassler, Adi’s son, who was responsible for a large majority of how sports-marketing is done today. Rightly painting Horst Dassler as a one-man fire-brand, it shows how he and the companies he formed are largely responsible for much of the marketing and broadcasting we associate with sports today. It continues past this, and details how the companies we know of today (Adidas, Puma, Nike, Reebok, etc.) have fought their battles in an attempt to gain both market- and mind-share.

Having read this book, I’ll not be able to watch a sporting event in the same way again, now knowing exactly what went into creating those brands and the marketing associated with them. The author compiled the book over the course of five years, and her writing style takes advantage of the extensive research and obvious access to first-person material. My only complaint is that it is a bit dry at times. However, it does allow one to marvel at the intrigue that was present, but largely unknown, in the sports and sports-marketing worlds, and behind some of the most successful brands in history.
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