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Startup CEO: A Field Guide to Scaling Up Your Business, + Website [Anglais] [Relié]

Matt Blumberg

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Description de l'ouvrage

18 octobre 2013
A definitive book for any CEO—first time or otherwise—of a high–growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren′t—and they′re often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce—because "you′re only a first time CEO once." Now, more than a decade later, he′s written Startup CEO . As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg′s experience as a startup CEO and covers a number of issues he′s faced over the dozen years he′s been a CEO. Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders Discusses how to build a company′s human capital by recruiting, hiring, and retaining the very best talent Examines how a CEO must align available resources with the company′s strategy in order to ensure success Addresses what it takes to master the "How" of being a CEO—from leading an executive team to managing in any type of market Engaging and informative, this book is essential reading for any, and every, CEO.

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Descriptions du produit

Quatrième de couverture

Praise for Startup CEO "One of the key principles of the Lean Startup movement is that entrepreneurship is management. In Startup CEO, Matt Blumberg provides a comprehensive guide to every facet of entrepreneurial management. An essential and practical guide for entrepreneurs everywhere." —Eric Ries, author, The Lean Startup "There′s no silver bullet for building a great company. Startup CEO deciphers the challenging, complex, uncertain, and oftentimes lonely role of a first–time CEO without oversimplifying it." —Ben Horowitz, cofounder and General Partner, Andreessen Horowitz "I′ve been on Matt′s board for more than a decade, and I′ve watched him develop into one of the finest CEOs I′ve had the pleasure to work with. With Startup CEO, Matt allows other entrepreneurs to profit from his years of experience and emulate his remarkable example." —Fred Wilson, cofounder, Union Square Ventures "There is the one–in–a–million company that catches lightning in a bottle and grows like a weed without care and feeding. For the rest of us, there′s Startup CEO , the how–to manual for getting there the old–fashioned way. This book will be your coach, mentor, and advisor in any situation you or your company are likely to encounter." —David Rosenblatt, CEO, 1stdibs "Startup CEO is the definitive book for any CEO—first time or otherwise—of a high–growth company. While dozens of books have been written about starting businesses, it′s time for entrepreneurs to focus on scaling them. Matt shows them how." —Brad Feld, Managing Director, Foundry Group

Biographie de l'auteur

Matt Blumberg founded Return Path in 1999 because he believed the world needed email to work better. He is passionate about enhancing the online relationship between email subscribers and marketers so that both sides of the equation benefit. It is with great pride that he has watched this initial creation grow to a company of more than 400 employees with a market-leading brand, innovative products, and the email industry's most renowned experts. Before Return Path, Blumberg ran marketing, product management, and the Internet group for Moviefone, Inc. (later acquired by AOL). Prior to that, he served as an associate with private equity firm General Atlantic Partners and was a consultant with Mercer Management Consulting. He holds a BA from Princeton University.

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Amazon.com: 4.7 étoiles sur 5  33 commentaires
9 internautes sur 9 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 A Userful Resource, Packed with Actionable Advice 7 septembre 2013
Par SBird - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
My favorite things about this book:

* It's written in a pragmatic and engaging style, without jargon or filler.
* It includes actionable tips and frameworks for all aspects of managing a company.
* It has soul. It's not just about increasing wealth. It's about doing that while being mindful of your emotional and mental health. It doesn't leave out the team either. It's written with the full understanding that we're people, not just entrepreneurs.
* It's got a lot of great contributions from other experienced entrepreneurs, so you don't feel caught up in tunnel vision.
* It's humble. This is very hard to do when you're writing a book about ways to be a great CEO. Matt has pulled it off. It's written from an earnest and earned perspective. There is no arrogance.

It's proven a great resource so far, and I've recommended it to non-CEOs too.

Thanks for writing this Matt. It's helped a lot already.
21 internautes sur 25 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 A little too basic 27 septembre 2013
Par Marc L. - Publié sur Amazon.com
Format:Relié
Saddly, I was disappointed in this book. Considering I read just about every book that had the name of Brad Feld associated with somehow (and still looking forward to more of Mr. Feld's books), I was really looking forward to reading this book. Although its detailed and well explained, apart from small sections here and there, the book lacks substance. First, the section on boards is way too long and the author goes into much details about hiring and managing a board. In addition, the author assumes that practically all companies have VC's which exercise great power over them. However, many companies, even some relatively large ones do not have boards and many do not have VC's either. The author seems to have tried to create a list of things to do as a CEO, from hiring people, managing your calendar and your time to travelling, but most of the information is much too basic for anyone which has previously held a managing position. While reading, I felt that the book always wanted to take off and provide great insight for newly appointed CEO's but fell flat at each chapter. I barely managed to finish reading it. Perhaps one of the reasons for this is that I was looking for a source inspiration to help scale a business, not management 101. This book is probably good for young people fresh out of college that create a new start-up but if you are already in a managing position, especially if you ever worked and lived the corporate life and need advice to become a CEO, even for a start-up, this book is probably not for you as some of the info is so basic that it would be best reserved for junior analysts when they join companies.
11 internautes sur 13 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 A Book Every Startup Founder Should Read 2 septembre 2013
Par William Mougayar - Publié sur Amazon.com
Format:Relié
Startup CEO: A Field Guide to Scaling Up Your Business is a monumental book that comes from the heart of Matt Blumberg. You can tell by the author's self-effacing and genuine style that he had the reader in mind, as he pours it all for you. It doesn't get more authentic than that.

Matt draws on the depth of his 360 degrees of experience, having founded Return Path in 1999, and grown it to over 400 employees, across 12 global offices, and $100+ million in revenues.

This isn't just a startup CEO's book. It's a book that will specifically resonate with any first-time CEO who is about to scale their company, and hasn't done it before. That was Matt's experience, which he sporadically chronicled on his blog, Only Once ([...] but the book isn't about his blog.

Founder-to-CEO transitions are tricky. Every founder assumes they will become a successful CEO one day, but that's not the case in reality, especially if you're a CEO for the first time. Compound the typical risks of startup failures with the risk of CEO transition failures, and the percentage of successful founders that end-up being CEOs, and leading a successful startup dwindles down.

That's where this book comes in. It is the book Matt wished someone had given him on his first day as a CEO of Return Path, 14 years ago. But this isn't a book you will skim over. I thought I could do that, but I couldn't. This is a book with close to 400 pages, so you will need to read it diligently, and "return" to it often.

The book is organized into 5 parts: Story Telling, Building the Company's Human Capital, Execution, Building and Leading a Board of Directors, and Managing Yourself so You can Manager Others.

This is not a prescription book that tells you there is only one way to do this or that. Matt goes beneath the perceived simplicity or glamor of a CEO's job, as he dives-in with original thoughts on 47 topics such as creating the company's operating system, collecting data, managing in tough times, driving alignment, learning the lessons, competition, failure, decision-making, working with a coach, the importance of peer groups, staying fresh, taking stock of the year, and even tips for traveling. They all share the common context of managing and growing a startup, from 25 to over 400 employees.

The book doesn't cover management and leadership in the traditional sense, but it resembles a pretty good self-awareness confession with high dosages of wisdom sprinkled along the way, and it paints the reality of a Startup CEO's life: it is filled with ambiguity and uncertainty, but it demands discipline and guts to get the job done.

I liked the importance given to "Story Telling" in Part I, because your vision and strategy are the rudder for your company. "Stories have a main character (the customer or user) and a supporting cast (investors, employees, partners, competitors). They have a beginning (the problem), middle (the product), and an end (the solution). Stories take a jumble of facts (profit-and-loss statements, customer surveys, market realities) and give them meaning."

It sounds whimsical, but it is good to keep a simple picture of how everything ties together.

The dream is part of the idea, and Matt chatters the myth that the founder or CEO always has the best ideas, as he recounts two real cases of very successful products at Return Path that originated from other employees, not him.

The CEO needs to become a "functional supervisor", says Matt. That's probably one of the biggest shifts from founder to CEO. Your people are your most important resource, so you need to spend a big part of your time with them.

"First, Perfect the Model. Before you can think about the trade-off between growth and profitability, you have to get your business model right. Not just on your first Lean Canvas, but on your second, and your third. Get out of the startup phase and into the revenue phase. During this phase, you have to focus on neither growth nor profitability, but rather on frugality, on staying alive until you get to the point where you're ready to start scaling your business."

The above paragraph comes early in the book, and I like it a lot because I've echoed the same thing; basically to let go of Lean as soon as growth and revenue are in sight.

Regarding the challenges of managing remote offices and employees, versus keeping them in one place as long as possible, here is some wisdom from the book: "It's just as important to be close to your customers as it is to be close to your colleagues." So obvious, yet so important.

On innovation; "If you don't give your team permission to fail, you're not giving them permission to innovate." Yes, you need to continue thinking like a hungry startup, even if you have 400 employees.

On going global and preserving the company's culture; "Beware of diverging cultures. It's not just important to have a strong company culture; it's important to have just one."

Then, there is some drama as Matt takes us back to 2001 when he was still a fresh CEO, and they had just merged with another company. Fred Wilson who is on his Board suggested that Matt works with a coach, Marc Maltz from Triad Consulting because Fred felt that Matt could be "doing a better job in a few areas". Matt grudgingly agreed, thinking he didn't have a lot to learn, "the arrogance of youth" he admits. That particular relationship proved to be of critical importance, because Matt later acknowledged that Marc became one of his most valuable assets and advisers, even giving him credit as "one of a few reasons Return Path is still in business!"

One piece of advice given by Marc stuck with Matt: "The biggest risk for a CEO is to lose sight of the boundary between yourself and the role you fill."

Peppered throughout the book are short takeaways from external voices, each narrating their own perspective on the Startup CEO's job. These passages are well pointed, and include advice from Fred Wilson and Brad Feld (both on his Board), his executive assistant of 8 years, his CTO, and a slew of other key staff and outside experts.

Startup CEO is a wonderful book that alternates between story telling, lessons and best practices. It does a great job at letting you fill-in your particular context for your own take-away.

For a startup CEO, founder or co-founder with management responsibilities, it is up to you to take initiative on educating yourself so you can grow-up either by learning, by doing, by getting coached, or by getting supported in a peer group. And Matt shows you how he did it that way. Matt had the good fortune of relying on a good caliber of mentors, coaches, and venture capitalists that supported him, but his message is that you too, can carve your own luck and be inspired by how he did it.

As a side effect of the book, you get an inside look into Return Path and its culture, and it comes out as a pretty likeable company.

As a startup CEO, you will see yourself in the book, and you will relate to the stories Matt tells. This is a must-read for any startup founder or CEO who is about to scale from 25 employees and upward. Even if you haven't hit your product/market fit or growth curve tipping points yet, it's not premature to find out what will happen when you do.

As a founder, and especially a first time CEO or senior executive, you could ignore this book at your own peril.
4 internautes sur 4 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Instant Addition to Any CEO's Top 10 8 septembre 2013
Par Sean Gilfillan - Publié sur Amazon.com
Format:Relié
Full disclosure: I am not a tech entrepreneur.

However, as a fellow Founder/CEO, there are a few books that I read over and over again. They are timeless classics, apply to any industry and really force me to think through our current strategy, operations, and tactics every time I read them.

Startup CEO will be the latest addition to that list.

This book is THE manual for starting, running and scaling a business. Keep it around for reference because every single possible situation is in this book. Not only is your current situation guaranteed to be in Startup CEO, but, more importantly, there are practical examples of how to deal with it.

That's the book, but equally as important is the author. Matt is definitely one of the most liked and respected CEOs in the country. His employees, peers, board members and customers love him. Fortune Magazine ranked Return Path as the 11th best medium-sized workplace to work in the entire country.

If you had Matt on your board, you would get all of this great experience and advice firsthand. However, the second-best option is to grab this book, choose the chapter that best applies to your current situation, and read it.

Matt will personally guide you to being a better leader.

Sean Gilfillan
CEO/Founder
TTFEntertainment
3 internautes sur 3 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Must have book for a first time CEO or any CEO 7 septembre 2013
Par Bala - Publié sur Amazon.com
Format:Relié|Achat vérifié
I could not put the book down, the last week I was suppose to be on vacation but I was itching to get back to work (I know I know it is bad behavior, but the book was really that exciting) obviously I felt like Matt was talking to me throughout the book. I could relate to everything. A wonderful read for every startup founder, first time CEO or even all leaders, Matt shows how to organize and execute around priorities, how to define priorities as a CEO. I have read my share of getting organized, leadership and startup books. But this was so in tune to what I am personally going through it was uncanny, thank you Brad Feld for connecting the dots :) I would recommend it to everyone. Great book Matt! it is going to a become a classic.

Bala
CEO, GreenQloud
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