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Startup Growth Engines: Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth (English Edition) [Format Kindle]

Sean Ellis , Morgan Brown
2.5 étoiles sur 5  Voir tous les commentaires (2 commentaires client)

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Descriptions du produit

Présentation de l'éditeur

Today's fastest growing startups all share one thing in common: a new approach to how they grow. Using new a way of marketing, called growth hacking, these startups have grown to millions of users and created billions of dollars in value, all without using the traditional marketing playbook.

So how have companies like Uber, Square, Snapchat, Evernote, Hubspot, Github and Yelp grown? See for yourself in this ebook packed with the most in-depth case studies on exactly what strategies these companies used to unlock massive growth.

Case studies included are:

Uber
Snapchat
Square
Upworthy
Yelp
GitHub
Hubspot
Evernote
LinkedIn
Belly

Each case study shows you the specific strategies (we call them "growth engines") that these companies used to grow, both in the early stages and later in their development. From the growth hacks they used, to the unique growth playbooks they employed, you won't find a more detailed look at how startups achieve growth than through these case studies.

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Commentaires client les plus utiles
2 internautes sur 3 ont trouvé ce commentaire utile 
Par Jorgio TOP 1000 COMMENTATEURS
Achat vérifié
Je vous propose un tour d'horizon des 5 livres Growth Hacking que je viens de lire :

1er : Traction : C'est absolument le livre que je cherchais. Le savoir m'aurait éviter de lire les autres :) De la théorie, des exemples et des interviews d'entrepeneurs. Tellement bien que après l'avoir lu vous aurais envie de parler de "TRACTION" au lieu de "GROWTH HACKING". Moi j'ai déjà retourné ma veste ;) Bah oui, soit on est agile soit on ne l'est pas :)

2ème execo : Growth Hacking: A Handbook for Managers + Growth Hacking Handbook: 100 practical startup growth tactics (English Edition) : Aucune théorie n'est intéressante. Par contre d'exemples qui, eux, sont intéressants.

4ème : Growth Engines : L'auteur est l'inventeur du concept "Growth Hacking" et il faut lui reconnaitre et respecter ça... Mais ... mais ... mais ...
Aussi étrange que ça puisse paraitre, ce n'est pas un livre de Growth Hacking !!!???
Il ne présente pas d'exemples "réutilisables" dans n'importe quel entreprise. Ou mieux dit "testable" dans n'importe quelle entreprise.
Imaginons que vous ayez un site e-commerce. Les exemples de Uber, Snapchat, Square, GitHub, Hubspot, Evernote et Belly ne vous servirons à rien. Il reste les exemples de Upworthy, Yelp et LinkedIn c'est très peu par rapport aux centaines d'exemples que l'on trouve sur Internet. Et pour ce qui est des exemples 50% sont très très richement documentés mais les 50% restant c'est un simple avis de blogueurs. C'est à dire, rien ne dit que c'est ça qui a fait la croissance de ces entreprises. En réalité c'est un livre de lean startup. L'auteur explique lui-même être fan du concept.
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Achat vérifié
Ce livre reprend les études trouvables sur le site de l'auteur (growthhackers.com). Les études sont complètes et pertinentes. Si vous n'êtes pas familier avec le travail de Sean Ellis je vous recommande vivement cette lecture.
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Amazon.com: 4.3 étoiles sur 5  76 commentaires
14 internautes sur 14 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 You can read theory... or you can read actual studies... 27 juin 2014
Par Tommy Walker - Publié sur Amazon.com
Here's the thing....

There's a lot of big talk on "Growth Hacking" out there, and I get it. It's a sexy term, it sounds cool & to call yourself a growth hacker makes you feel like you're someone who can manipulate The Matrix & bend the Internet to your will.

But a lot of what's out there is just that... big talk.

This book however comes from guys who have actually done it. Time & time again they've found the ways to drive growth & now they tear down what other businesses are doing too.

That part is important. This is not some "outsider looking in & reporting what they find" type material. These are peers reviewing their peers work & talking about the mechanics behind the growth machine.

I don't write many reviews, but when I do, you can bet it's for something as good as this book.
8 internautes sur 8 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Practical research from people who know what they're talking about 26 juin 2014
Par Nate Desmond - Publié sur Amazon.com
Achat vérifié
Whether you're a growth hacker looking for new ideas or a founder looking for customers, you need to read this book.

Based on thorough research of successful companies like Uber, Upworthy, and Hubspot, Sean and Morgan (both experienced growth hackers themselves) provide keen insights and practical takeaways.

My two favorite case studies are Evernote and Upworthy. Rather than focusing on growth, Evernote spent the first few months after release in closed beta focusing on improving the product and working out scaling issues. Then, once the platform had proven successful with their 125k beta users, they opened to the public as one of the first apps in the new iPhone App Store.

To the occasional detriment of our collective Facebook feeds, Upworthy has decoded many of the secrets of content virality. How did they do it? The case study in this book explains many of the factors, but one of the most interesting to me is the way that they continually test their headlines.

You'll have so much fun reading this book that you won't even realize how much you've learned.
7 internautes sur 7 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Growth Secrets of Today's Most Prominent Internet Companies 27 juin 2014
Par Alex Sherstinsky - Publié sur Amazon.com
Achat vérifié
Every business is in its own unique situation. This means that marketing playbooks of others are not necessarily going to work for your company. However, knowing them is a must. They illustrate the thinking process that led successful companies to astounding growth curves. In their book, Startup Growth Engines, Sean Ellis and Morgan Brown present a number of case studies from the companies that each faced their own challenges and ultimately succeeded to reach the critical mass of users and customers. Feverishly researched, the material presents you with the detailed journeys of household names like Uber, Evernote, and LinkedIn. Knowing their methodologies will give you the tools you can adopt for your own business as well as inspiration to come up with techniques that will make sense for you and the courage to experiment and iterate until you uncover your own hockey stick growth!
5 internautes sur 5 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Digs into the details of some exceptional growth stories 30 juin 2014
Par Dharmesh Shah - Publié sur Amazon.com
Achat vérifié
Sean and Morgan have done a great job pulling together some great startup growth stories with some practical tips that are useful for others. Nice to see the topic of growth engines get some attention.

Disclosure: I'm one of the founders of HubSpot (mentioned in the book), but I'd be recommending the book even if I weren't included.
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 It's an interesting read - for tech people AND concept thinkers 13 janvier 2015
Par Gisela Hausmann - Publié sur Amazon.com
Achat vérifié
It’s an interesting book. Personally, I think the book’s weakest feature is the title; it does not define whether this book is geared toward tech savvy followers of start-ups or towards the general audience of people, who’d like to learn something about how they could drive more growth to their businesses. However, the book’s writing style is easy to understand and the examples are well chosen. For the purpose of this review I’d like to focus on two: Upworthy and Uber.

Absolutely everybody who spends a bit of time on FB knows Upworthy and what kind of content they feature. Uber has been in the news so often that even people who do not follow start-ups per se know something about the company.

Even though more than one reviewer stated that they knew all presented facts, I didn’t. This book is informative.

E.g. I did not know that originally Upworthy was really focusing on political content and how they made the switch to positive emotionally charged content that made them so successful. That even their ads feature only products which they deem “upworthy”. The book elaborates how Upworthy uses facebook to spread its content and find new fans. After detailing Upworthy’s ways of achieving their immense success the book asks the right questions, e.g. Will Upworthy last? It’s an excellent question. Though one of Upworthy’s success secrets is that they asked visitors to subscribe via pop-up window which popped up after emotionally charged videos, and I did do that, after about a year of looking at that pop-up window “Do you want more stories like this one?” I became so annoyed that I unsubscribed. The authors, Sean Ellis and Morgan Brown mention Upworthy’s many copycats… Yeah, they add to this feeling.

I also liked that the book tells readers about Uber’s beginnings and the logic behind their thinking.

“… Uber knew that launching in San Francisco meant they would be interacting regularly with the tech community who are continually looking for new tools and services that improve their quality of life. Uber took aim at those people by sponsoring tech events, providing free rides, and in general driving awareness among its audience….”

I had been wondering about Uber’s beginnings; now I can see how the company could spread their wings so quickly. Tech people’s words of mouth is faster than any other group’s.

In short this book is not an accumulation of technical data, stats and fact, but also very user-friendly for people, who are interested in concept thinking.

The book is excellently designed with pictures, graphics, as well as lots of links to websites, articles, footnotes; in fact rarely ever have a seen such an fabulously designed book. Readers who are not familiar with the one or other featured company can access every bit of information with the provided links.

While not all quoted examples will be equally interesting to everybody I recommend this book to everybody who is interested to read about growth strategies. 5 stars

Gisela Hausmann, author & blogger
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