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Steve Jobs: The Exclusive Biography
 
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Steve Jobs: The Exclusive Biography [Format Kindle]

Walter Isaacson
4.5 étoiles sur 5  Voir tous les commentaires (20 commentaires client)

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Extrait



Excerpt 1

His personality was reflected in the products he created. Just as the core of Apple’s philosophy, from the original Macintosh in 1984 to the iPad a generation later, was the end-to-end integration of hardware and software, so too was it the case with Steve Jobs: His passions, perfectionism, demons, desires, artistry, devilry, and obsession for control were integrally connected to his approach to business and the products that resulted.

The unified field theory that ties together Jobs’s personality and products begins with his most salient trait: his intensity. His silences could be as searing as his rants; he had taught himself to stare without blinking. Sometimes this intensity was charming, in a geeky way, such as when he was explaining the profundity of Bob Dylan’s music or why whatever product he was unveiling at that moment was the most amazing thing that Apple had ever made. At other times it could be terrifying, such as when he was fulminating about Google or Microsoft ripping off Apple.

This intensity encouraged a binary view of the world. Colleagues referred to the hero/shithead dichotomy. You were either one or the other, sometimes on the same day. The same was true of products, ideas, even food: Something was either “the best thing ever,” or it was shitty, brain-dead, inedible. As a result, any perceived flaw could set off a rant. The finish on a piece of metal, the curve of the head of a screw, the shade of blue on a box, the intuitiveness of a navigation screen—he would declare them to “completely suck” until that moment when he suddenly pronounced them “absolutely perfect.” He thought of himself as an artist, which he was, and he indulged in the temperament of one.

His quest for perfection led to his compulsion for Apple to have end-to-end control of every product that it made. He got hives, or worse, when contemplating great Apple software running on another company’s crappy hardware, and he likewise was allergic to the thought of unapproved apps or content polluting the perfection of an Apple device. This ability to integrate hardware and software and content into one unified system enabled him to impose simplicity. The astronomer Johannes Kepler declared that “nature loves simplicity and unity.” So did Steve Jobs.





Excerpt 2

For Jobs, belief in an integrated approach was a matter of righteousness. “We do these things not because we are control freaks,” he explained. “We do them because we want to make great products, because we care about the user, and because we like to take responsibility for the entire experience rather than turn out the crap that other people make.” He also believed he was doing people a service: “They’re busy doing whatever they do best, and they want us to do what we do best. Their lives are crowded; they have other things to do than think about how to integrate their computers and devices.”

This approach sometimes went against Apple’s short-term business interests. But in a world filled with junky devices, inscrutable error messages, and annoying interfaces, it led to astonishing products marked by beguiling user experiences. Using an Apple product could be as sublime as walking in one of the Zen gardens of Kyoto that Jobs loved, and neither experience was created by worshipping at the altar of openness or by letting a thousand flowers bloom. Sometimes it’s nice to be in the hands of a control freak.

Jobs’s intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter out distractions. If something engaged him—the user interface for the original Macintosh, the design of the iPod and iPhone, getting music companies into the iTunes Store—he was relentless. But if he did not want to deal with something—a legal annoyance, a business issue, his cancer diagnosis, a family tug—he would resolutely ignore it. That focus allowed him to say no. He got Apple back on track by cutting all except a few core products. He made devices simpler by eliminating buttons, software simpler by eliminating features, and interfaces simpler by eliminating options.

He attributed his ability to focus and his love of simplicity to his Zen training. It honed his appreciation for intuition, showed him how to filter out anything that was distracting or unnecessary, and nurtured in him an aesthetic based on minimalism.

Unfortunately his Zen training never quite produced in him a Zen-like calm or inner serenity, and that too is part of his legacy. He was often tightly coiled and impatient, traits he made no effort to hide. Most people have a regulator between their mind and mouth that modulates their brutish sentiments and spikiest impulses. Not Jobs. He made a point of being brutally honest. “My job is to say when something sucks rather than sugarcoat it,” he said. This made him charismatic and inspiring, yet also, to use the technical term, an asshole at times.

Andy Hertzfeld once told me, “The one question I’d truly love Steve to answer is, ‘Why are you sometimes so mean?’” Even his family members wondered whether he simply lacked the filter that restrains people from venting their wounding thoughts or willfully bypassed it. Jobs claimed it was the former. “This is who I am, and you can’t expect me to be someone I’m not,” he replied when I asked him the question. But I think he actually could have controlled himself, if he had wanted. When he hurt people, it was not because he was lacking in emotional awareness. Quite the contrary: He could size people up, understand their inner thoughts, and know how to relate to them, cajole them, or hurt them at will.

The nasty edge to his personality was not necessary. It hindered him more than it helped him. But it did, at times, serve a purpose. Polite and velvety leaders, who take care to avoid bruising others, are generally not as effective at forcing change. Dozens of the colleagues whom Jobs most abused ended their litany of horror stories by saying that he got them to do things they never dreamed possible.

Excerpt 3

The saga of Steve Jobs is the Silicon Valley creation myth writ large: launching a startup in his parents’ garage and building it into the world’s most valuable company. He didn’t invent many things outright, but he was a master at putting together ideas, art, and technology in ways that invented the future. He designed the Mac after appreciating the power of graphical interfaces in a way that Xerox was unable to do, and he created the iPod after grasping the joy of having a thousand songs in your pocket in a way that Sony, which had all the assets and heritage, never could accomplish. Some leaders push innovations by being good at the big picture. Others do so by mastering details. Jobs did both, relentlessly. As a result he launched a series of products over three decades that transformed whole industries.

Was he smart? No, not exceptionally. Instead, he was a genius. His imaginative leaps were instinctive, unexpected, and at times magical. He was, indeed, an example of what the mathematician Mark Kac called a magician genius, someone whose insights come out of the blue and require intuition more than mere mental processing power. Like a pathfinder, he could absorb information, sniff the winds, and sense what lay ahead.

Steve Jobs thus became the greatest business executive of our era, the one most certain to be remembered a century from now. History will place him in the pantheon right next to Edison and Ford. More than anyone else of his time, he made products that were completely innovative, combining the power of poetry and processors. With a ferocity that could make working with him as unsettling as it was inspiring, he also built the world’s most creative company. And he was able to infuse into its DNA the design sensibilities, perfectionism, and imagination that make it likely to be, even decades from now, the company that thrives best at the intersection of artistry and technology.

Excerpt 4

The difference that Jony has made, not only at Apple but in the world, is huge. He is a wickedly intelligent person in all ways. He understands business concepts, marketing concepts. He picks stuff up just like that, click. He understands what we do at our core better than anyone. If I had a spiritual partner at Apple, it’s Jony. Jony and I think up most of the products together and then pull others in and say, “Hey, what do you think about this?” He gets the big picture as well as the most infinitesimal details about each product. And he understands that Apple is a product company. He’s not just a designer. That’s why he works directly for me. He has more operational power than anyone else at Apple except me. There’s no one who can tell him what to do, or to butt out. That’s the way I set it up.

Excerpt 5

When Jobs gathered his top management for a pep talk just after he became iCEO in September 1997, sitting in the audience was a sensitive and passionate thirty-year-old Brit who was head of the company’s design team. Jonathan Ive, known to all as Jony, was planning to quit. He was sick of the company’s focus on profit maximization rather than product design. Jobs’s talk led him to reconsider. “I remember very clearly Steve announcing that our goal is not just to make money but to make great products,” Ive recalled. “The decisions you make based on that philosophy are fundamentally different from the ones we had been making at Apple.” Ive and Jobs would soon forge a bond that would lead to the greatest industrial design collaboration of their era.

Ive grew up in Chingford, a town on the northeast edge of London. His father...

Présentation de l'éditeur

From bestselling author Walter Isaacson comes the landmark biography of Apple co-founder Steve Jobs. In Steve Jobs: The Exclusive Biography, Isaacson provides an extraordinary account of Jobs' professional and personal life.

Drawn from three years of exclusive and unprecedented interviews Isaacson has conducted with Jobs as well as extensive interviews with Jobs' family members, key colleagues from Apple and its competitors, Steve Jobs: The Exclusive Biography is the definitive portrait of the greatest innovator of his generation.

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Commentaires client les plus utiles
14 internautes sur 14 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Complet et intéressant sans être enthousiasmant 26 octobre 2011
Par Clapman
Format:Relié|Achat authentifié par Amazon
Très documenté, et notamment à partir d'entretiens exclusifs avec Steve Jobs et Steve Wozniak, cette biographie retrace tout le parcours, personnel (l'adoption, les études, les débuts, les amours...) et professionnel (d'Atari à Apple en passant par Pixar et Next), du cofondateur d'Apple. C'est relativement plat mais très précis et très complet. Pas d'extraordinaires révélations qui ne soient sorties dans les bonnes feuilles publiées par la presse mais une approche très intéressante de la personnalité complexe et du chemin emprunté par un méticuleux entrepreneur obsédé par ses produits et qui a bouleversé, avec d'autres, plusieurs industries (ordinateur personnel, musique, tablette, distribution d'applications) et même la distribution de ses produits (Apple Stores).
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12 internautes sur 13 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Faut-il acheter cette bio? 2 novembre 2011
Format:Relié
Longueur : 1:32 Min
Steve Jobs n'est pas mort.

"L'annonce de ma mort a été vraiment
exagérée" pourrait dire Steve Jobs.

Sa biographie qui vient de paraître en
français le fait vivre devant nos yeux
comme s'il était toujours vivant.

Mieux. Nous entrons dans son intimité,
dans sa façon de penser et de réagir. Et
c'est fascinant.

Voici quelques phrases glanées au
cours de ma lecture:

"Le moins est le mieux"

Pour recruter le patron de Pepsi:
"Tu veux continuer à vendre de l'eau
sucrée ou changer le monde avec moi?"

"Seuls ceux qui sont assez fou pour
penser qu'ils peuvent changer le monde y
parviennent"

"Pensez différent"

"On veut se débarrasser de tout ce qui
n'est pas essentiel."

"Je patine à l'endroit ou le palet va
être et non où il a été" (Maxime d'un
joueur de hockey)

J'ai décidé de rendre hommage au génie
de Steve Jobs en lisant sa biographie
sur un Ipad, l'ayant téléchargée depuis
Ibooks. Très agréable expérience.

Si vous avez l'esprit d'entreprise,
vous DEVEZ lire cette biographie. C'est
inspirant, galvanisant, électrisant.

Pour tout vous avouer, je lisait un
roman passionnant, et ayant jeté un coup
d'oeil sur la bio de Steve Jobs, j'ai
délaissé ma lecture, scotché par cette
biographie si bien écrite et si
documentée qu'on a l'impression ensuite
de le connaître personnellement.

Pénétrer dans le cerveau de Steve pour
une vingtaine d'euros, c'est vraiment
une aubaine!
Avez-vous trouvé ce commentaire utile ?
4 internautes sur 4 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Lève-toi et innove ! 23 novembre 2011
Par Terakoo
Format:Relié
Ce livre juteux se déguste comme un excellent roman qui tient en haleine. J'ai découvert beaucoup de facettes qui m'étaient inconnues du "control freak" le plus médiatisé du XXIème siècle.
Isaacson relate de façon intelligente l'évolution de Steve Jobs au cours des années, de façon assez objective.

Vous apprendrez ainsi pourquoi sa réputation de tyran (à juste titre) lui collait à la peau. De même, quelle était sa méthode unique pour que ses employés se rassemblent autour d'une même cause : Apple.
Enfin, si vous aviez toujours rêvé de percer quelques secrets de son "reality distorsion field", cette biographie très épaisse vous plaira.

En ce qui concerne l'expédition Amazon, merci à eux. Ce fut très rapide, et clair. Contrairement à certains emarchands concurrents...
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2 internautes sur 2 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Excellent ouvrage malgré qq redites / longueurs 14 septembre 2012
Par Matthias
Format:Relié
Malgré son volume impressionnant, cette biographie est agréable à lire et très instructive pour qui est passionné par la création, le design et/ou l'entreprenariat. Le livre n'est certainement pas une hagiographie et reste très nuancé sur un personnage controversé, en présentant ses forces indiscutables comme les traits les plus noirs de sa vie et de sa personnalité.

On découvre que Steve Jobs n'était certainement pas un exemple de management, mais un visionnaire fou, authentiquement passionné et animé d'une indicible énergie pour ses produits. Avant cette lecture, je doutais des commentaires qui prédisaient un risque de déclin d'Apple avec la disparition de Jobs: maintenant, je comprends comment un seul homme pouvait insuffler son exigence et sa vision à toute une organisation, et que sa disparition pose effectivement un défi majeur pour l'entreprise en termes de Qualité et d'Innovation.

Enfin, je regrette quelques redites / longueurs sans doute dues à la sortie précipitée du bouquin à la mort de l'intéressé. Mais en somme, un ouvrage chaudement recommandé -- en VO si vous le pouvez, j'ai lu de mauvais échos de la version française.
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1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Steve Jobs : A biography 22 janvier 2013
Par anonymous
Format:CD|Achat authentifié par Amazon
I bought this biography as a gift for my husband. We call him Mr Apple at home as
he seems enamoured with all the 'Appleware'!
Since Christmas, I've had very enthusiastic blow by blow accounts from him of
Steve Jobs' life, so yes I would definitely recommend this to anyone who feels equally passionate about such things..
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Commentaires client les plus récents
5.0 étoiles sur 5 Excellent!
Isaacson's research into Steve Job's life is excellent. A fascinating book, also regarding the 'currents of social events' of the time!
Publié il y a 18 jours par Gerhard F. Block
5.0 étoiles sur 5 Steve Jobs: The Exclusive Biography
5 étoiles, bon livre et bonne biographie sur la vie de Steve Jobs ou l'on apprend pas mal de chose
Publié il y a 3 mois par NxBer
5.0 étoiles sur 5 A must read
This book is brilliant. A must read. If you are an apple device user it will make you understand the perfection behind the apple product and how they were born. Lire la suite
Publié il y a 5 mois par daz
4.0 étoiles sur 5 Très instructif
Excellent ouvrage, bien renseigné et détaillé malgré quelques longueurs. Lire la suite
Publié il y a 8 mois par Alexandre
3.0 étoiles sur 5 Biographie d'un homme hors du commun
C'est l'opus de référence sur le visionnaire de génie, le capitaine d'industrie et l'homme complexe qu'était Steve Jobs. Lire la suite
Publié il y a 12 mois par Samuel
4.0 étoiles sur 5 Une lecture plutôt passionnante
Bien écrit, bien traduit et très enrichissant. Depuis Ève et Newton, la pomme Apple nous livre ses secrets, passionnants !
Publié il y a 18 mois par Jacques de T
5.0 étoiles sur 5 Un livre essentiel
Ce livre retrace sans complaisance la vie d'un homme d'exception qui a marqué son époque mais aussi la fantastique aventure des innovations technologiques dans la... Lire la suite
Publié il y a 20 mois par Alain Truchaud
5.0 étoiles sur 5 Tres bon livre!
J'ai achete ce livre pour un cadeaux et parceque j'ai vu le lire aussi. Je pu dire que le livre est tres interesant et c'est un bon choix. Je le recomende!
Publié le 9 avril 2012 par S. Mihaylova
1.0 étoiles sur 5 Cadeau loupé !
Livraison dans les temps. Dommage que le livre soit en Version Anglaise .... ce n'était précisé nulle part qu'il ne s'agissait pas de la version Française ...
Publié le 25 décembre 2011 par LALIE 69
5.0 étoiles sur 5 A lire absolument !
Cette biographie complète de Steve Jobs (que j'ai lue en anglais) est extrêmement intéressante et bien écrite, avec des passages très émouvants. Lire la suite
Publié le 7 décembre 2011 par Neil Minkley
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Pretend to be completely in control and people will assume that you are. &quote;
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People DO judge a book by its cover, he wrote. We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities. &quote;
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In the annals of innovation, new ideas are only part of the equation. Execution is just as important. &quote;
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