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In order to bridge the experience gap for the undergraduate students the book will include gaming simulations and microworlds. The easy to use simulators expose students to the vagaries of communication and cross functional co-ordination in organizations, highlighting blindspots that unintentionally undermine strategy. These tools allow readers to roleplay in dynamically complex and loosely coordinated systems. The simulations include a baffling hotel shower, a start-up low-cost airline, an international radio broadcaster, a commercial oil producer and a fishing firm.
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Robert Dyson, Professor of Operational Research, Associate Dean, Warwick Business School.
Much more than an introduction, John Morecroft's Strategic Modelling and Business Dynamics uses interactive "management flight simulators" to create an engaging and effective learning environment in which readers, whatever their background, can develop their intuition about complex dynamic systems. The numerous examples provide a rich test-bed for the development of systems thinking and modelling skills
John Sterman, Jay W. Forrester Professor of Management, MIT Sloan School of Management
This book, with its vivid examples and simulators, will help to bring modelling, system dynamics and simulation into the mainstream of management education where they now belong.
John A. Quelch, Professor of Marketing, Harvard Business School, Former Dean of London Business School
This text fills the gap between texts focusing on the purely descriptive systems approach and the more technical system dynamics ones.
Ann van Ackere, Professor of Decision Sciences, HEC Lausanne, Universit de Lausanne
Strategic modelling based on system dynamics is a powerful tool for understanding how firms adapt to a changing environment. The author demonstrates the appeal and power of business modelling to make sense of strategic initiatives and to anticipate their impacts through simulation. The book offers various simulators that allow readers to conduct their own policy experiments.
Dr.
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› Consultez la page John D. W. Morecroft d'Amazon
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Couverture | Copyright | Table des matières | Extrait | Index
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5.0 étoiles sur 5
Strategic Modelling,
Ce commentaire fait référence à cette édition : Strategic Modelling and Business Dynamics: A Feedback Systems Approach (Broché)
Here is an excellent book for everyone who wants to learn or improve his knowledge in modelling systems.Many good examples with empiric approach. Just your imagination may be the limit. Aidez d'autres clients à trouver les commentaires les plus utiles
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