Book Description
If advertising and public relations were the best ways to
connect with a company's audience through traditional media, and blogs are
the best way to connect with millions of customers through the medium of
online consumer generated media, then how can companies best use blogs to
connect with their audience through the medium of consumer-generated media?
connect with a company's audience through traditional media, and blogs are
the best way to connect with millions of customers through the medium of
online consumer generated media, then how can companies best use blogs to
connect with their audience through the medium of consumer-generated media?
The answer is through blogger relations, the process of interacting with
bloggers and blog readers to get a company's message to an audience. This
book targets business people, marketing professionals, public relations
firms, search engine optimization and online marketing agency staff with a
primer on the importance of corporate blogging and how to conduct a
successful blogger relations ongoing campaign.
* Provides tools for companies to interact with customers through blogging
communities
* Shows how to transform public relations and search marketing through
consumer-generated media, RSS feeds and comment interaction strategies
* Introduces the concept of conversation search engine marketing as an
optimization technique
