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Successful Business Intelligence, Second Edition: Unlock the Value of BI & Big Data
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Successful Business Intelligence, Second Edition: Unlock the Value of BI & Big Data [Format Kindle]

Cindi Howson

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Descriptions du produit

Présentation de l'éditeur

Revised to cover new advances in business intelligence—big data, cloud, mobile, and more—this fully updated bestseller reveals the latest techniques to exploit BI for the highest ROI.

“Cindi has created, with her typical attention to details that matter, a contemporary forward-looking guide that organizations could use to evaluate existing or create a foundation for evolving business intelligence / analytics programs. The book touches on strategy, value, people, process, and technology, all of which must be considered for program success. Among other topics, the data, data warehousing, and ROI comments were spot on. The ‘technobabble’ chapter was brilliant!” ―Bill Frank, Business Intelligence and Data Warehousing Program Manager, Johnson & Johnson

“If you want to be an analytical competitor, you’ve got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It’s required reading for quantitatively oriented strategists and the technologists who support them.” ―Thomas H. Davenport, President’s Distinguished Professor, Babson College and co-author, Competing on Analytics

“Cindi has created an exceptional, authoritative description of the end-to-end business intelligence ecosystem. This is a great read for those who are just trying to better understand the business intelligence space, as well as for the seasoned BI practitioner.” ―Sully McConnell, Vice President, Business Intelligence and Information Management, Time Warner Cable

“Cindi’s book succinctly yet completely lays out what it takes to deliver BI successfully. IT and business leaders will benefit from Cindi’s deep BI experience, which she shares through helpful, real-world definitions, frameworks, examples, and stories. This is a must-read for companies engaged in – or considering – BI.” ―Barbara Wixom, PhD, Principal Research Scientist, MIT Sloan Center for Information Systems Research

Expanded to cover the latest advances in business intelligence such as big data, cloud, mobile, visual data discovery, and in-memory computing, this fully updated bestseller by BI guru Cindi Howson provides cutting-edge techniques to exploit BI for maximum value. Successful Business Intelligence: Unlock the Value of BI & Big Data, Second Edition describes best practices for an effective BI strategy. Find out how to:

  • Garner executive support to foster an analytic culture
  • Align the BI strategy with business goals
  • Develop an analytic ecosystem to exploit data warehousing, analytic appliances, and Hadoop for the right BI workload
  • Continuously improve the quality, breadth, and timeliness of data
  • Find the relevance of BI for everyone in the company
  • Use agile development processes to deliver BI capabilities and improvements at the pace of business change
  • Select the right BI tools to meet user and business needs
  • Measure success in multiple ways
  • Embrace innovation, promote successes and applications, and invest in training
  • Monitor your evolution and maturity across various factors for impact

Exclusive industry survey data and real-world case studies from Medtronic, Macy’s, 1-800 CONTACTS, The Dow Chemical Company, Netflix, Constant Contact, and other companies show successful BI initiatives in action.

From Moneyball to Nate Silver, BI and big data have permeated our cultural, political, and economic landscape. This timely, up-to-date guide reveals how to plan and deploy an agile, state-of-the-art BI solution that links insight to action and delivers a sustained competitive advantage.

Biographie de l'auteur

Cindi Howson is the founder of BIScorecard, a website for in-depth BI product reviews, and has 20 years of BI and management reporting experience. She writes and blogs for Information Week, and is an instructor for The Data Warehousing Institute (TDWI). Howson was a manager at Deloitte & Touche and a BI standards leader for a Fortune 500 company. She has an MBA from Rice University. Howson is the author of SAP Business Objects BI 4.0: The Complete Reference.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 6602 KB
  • Nombre de pages de l'édition imprimée : 336 pages
  • Utilisation simultanée de l'appareil : Jusqu'à  appareils simultanés, selon les limites de l'éditeur
  • Editeur : McGraw-Hill Osborne Media; Édition : 2 (5 novembre 2013)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • Synthèse vocale : Activée
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5 internautes sur 5 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Something for those in BI or interested in BI to check out 9 novembre 2013
Par T. Powlas - Publié sur
Format:Format Kindle|Achat vérifié
The key difference between the Kindle and hard cover version is the Kindle version's images are in color.

This is a newer edition from her 2007 book Successful Business Intelligence: Secrets to Making BI a Killer App

Back in 2007 agile BI was a hot topic, along with master data management and operational business intelligence. In this newer version cloud, big data, mobile BI are the newer topics while agile continues to be a hot topic. Cindi has updated the survey results in this book as well. Other topics covered include open-source BI and databases, something I had not considered. She has updated the agile portion of the book to include scrum methods and sprints and how they work.

What is especially interesting is all the customer case stories, crossing industries and BI vendors. They include Netflix, Medtronic, FlightStats, the Dow Chemical Company, Macy's and more. Each company is trying to solve a different problem with Business Intelligence. Medtronic is an SAP customer, while Macy's is using a combination of SAP BusinessObjects and Tableau.

She goes into depth discussing the business-IT partnership of BI, and the personality types associated with each. It was interesting to me to see the Meyers-Briggs personality test covered, as introverts are generally with IT while those in the business are extraverts.

What is in it for you as a customer or partner reading this book? To me it would be to benchmark your company/customer to the survey results/companies in the book. It is good to take a step back and look at the industry outlook and see what other vendors are doing with BI, Big Data, Cloud and more. How do you measure success in business intelligence? See how other companies do it in this book and see how others responded to her survey.

You can also learn about the "LOFT" effect - "Luck, Opportunity,Frustration, Threat" along with the resulting case studies at each Company. See how companies are using social media in their businesses along with the "Big Data".
3 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Successful practices for anyone working with business intelligence, whether business or technical, staff or management 6 décembre 2013
Par Dallas Marks - Publié sur
Successful Business Intelligence, Second Edition by Cindi Howson is a significant revision to the first edition, which was published in 2007. Cindi Howson is well known in the SAP BusinessObjects community as the author of SAP BusinessObjects BI 4.0 The Complete Reference 3/E as well as earlier editions for XI R2 and 6.0. But she is also a lecturer for The Data Warehousing Institute (TDWI) and publishes research on multiple business intelligence tools at

The book is organized around the results of The Successful BI survey conducted in 2012. Although several of the case studies will mention specific tools, the book is intended for BI practitioners regardless of the tools that they are using. The book is written in a manner that can be understood by anyone working with business intelligence, whether business or technical, staff or management.

Books such as Successful Business Intelligence can be tricky to read because we are all tempted to underline or quote passages that reinforce our built-in biases about what "successful" BI looks like while ignoring other passages that highlight deficiencies in our approach. This isn't a flaw of this book or its author, but of ourselves-- the readers. Successful Business Intelligence provides a descriptive narrative for multiple approaches to business intelligence, rather than a single prescriptive method. No silver bullet exists because there are so many variables that make every organization's BI implementation unique. But the successful implementations profiled in the book have found some fundamental principles that have allowed their BI implementations to achieve significant business impact. As the author suggests:

"There is no clear yardstick for successful business intelligence. While the industry would like to give a single, objective measure-- such as return on investment (ROI)-- the reality is that ROI is derived from imprecise inputs upon which few stakeholders agree. Interestingly, the most successful business intelligence deployments don't use ROI as a measure of success. Instead, there are multiple measures of success, with varying degrees of importance and accuracy."

While most organizations struggle with both technical challenges and organizational or "people" challenges, my personal bias is that the latter presents more obstacles to successful BI than the former. Fortunately, this book deals with both sets of challenges and provides thought-provoking material to discuss with your BI peers, hopefully over some good coffee.

At this time of year, Successful Business Intelligence makes a great stocking stuffer and a good read to curl up with over the winter holidays. It will definitely provide some new ideas to try out in 2014.

I received a review copy of this title from the publisher.
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 You Will be Successful After you Read this Book 4 décembre 2013
Par S. L. Hoffman - Publié sur
Format:Relié|Achat vérifié
Cindi is a master in helping the reader and implementer understand where to find and recognize value in deploying Business Intelligence. She is not theoretical, but a pragmatist who cites example after example and has hands-on experience. So many authors talk about the subject and quote others, but Cindi's knowledge is experiential and based on exposure to products and use cases. She steps you through the choices and helps you understand how to measure value. She speaks to both the business users and the technocrats with a language and examples that we all can understand. A refreshing read and not a re-hash of older tomes on a similar topic.
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 The title says it all 2 décembre 2013
Par William McKnight - Publié sur
Format:Format Kindle
If you follow the principles of Successful Business Intelligence, you will have just that – successful business intelligence. This is an updated comprehensive look at business intelligence – everything but the technology details. This book folds in up-to-date topics of big data, agile, cloud and all relevant matter since the book was first published. It has particularly strong content in the IT-business relationship, cultural issues and achieving success. I recommend Successful Business Intelligence as the foundation book for everyone on the team and the “do this” book for business intelligence leaders.
5.0 étoiles sur 5 You can never go wrong with Cindi's book and knowledge!! 11 avril 2014
Par MIco Yuk - Publié sur
I've been reading Cindi's books since I started in the business intelligence field some 8+ years ago and it never ceases to amaze me how she manages to not only keep updated on all the trends and issues facing the ever evolving business intelligence industry.
Like her other books (all of which I own), this updated version of Successful Business Intelligence truly is a gem.

I like how she has provided an inclusive and comprehensive view of how popular buzz words like big data, cloud and mobile fit in the business intelligence equation.

The level of the book is also great for both a beginner and seasoned professionals.

This book is a must for anyone who is in the business intelligence industry who is serious about succeeding.
Cindi's knowledge studies and unique perspectives provide insight that you just won't find elsewhere.
I continue to be a fan of her work...
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