Commencez à lire Supercommunicator sur votre Kindle dans moins d'une minute. Vous n'avez pas encore de Kindle ? Achetez-le ici Ou commencez à lire dès maintenant avec l'une de nos applications de lecture Kindle gratuites.

Envoyer sur votre Kindle ou un autre appareil


Essai gratuit

Découvrez gratuitement un extrait de ce titre

Envoyer sur votre Kindle ou un autre appareil

Désolé, cet article n'est pas disponible en
Image non disponible pour la
couleur :
Image non disponible

Supercommunicator: Explaining the Complicated So Anyone Can Understand [Format Kindle]

Frank J. Pietrucha
2.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)

Prix conseillé : EUR 14,32 De quoi s'agit-il ?
Prix éditeur - format imprimé : EUR 16,94
Prix Kindle : EUR 10,02 TTC & envoi gratuit via réseau sans fil par Amazon Whispernet
Économisez : EUR 6,92 (41%)

App de lecture Kindle gratuite Tout le monde peut lire les livres Kindle, même sans un appareil Kindle, grâce à l'appli Kindle GRATUITE pour les smartphones, les tablettes et les ordinateurs.

Pour obtenir l'appli gratuite, saisissez votre adresse e-mail ou numéro de téléphone mobile.


Prix Amazon Neuf à partir de Occasion à partir de
Format Kindle EUR 10,02  
Broché EUR 17,04  

Descriptions du produit

Présentation de l'éditeur

In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. 
Supercommunicator explains how to: 
  • Distill details and data into big ideas 
  • Deliver meaning to audiences 
  • Use storytelling to captivate and educate
  • Humanize content to make complicated ideas more tangible
  • Layer harder ideas on top of easier ideas
  • Strip away complex language, jargon, and acronyms
  • Use analogies to explain unfamiliar areas
  • Master new digital modes of expression
And more... 
Enhanced with a wealth of examples--from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology--this one-of-a-kind book reveals how to make the complex comprehensible, and the dry deeply compelling.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 1368 KB
  • Nombre de pages de l'édition imprimée : 284 pages
  • Pagination - ISBN de l'édition imprimée de référence : 0814433685
  • Editeur : AMACOM; Édition : 1 (1 mai 2014)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Activé
  • Moyenne des commentaires client : 2.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: n°326.573 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
  •  Souhaitez-vous faire modifier les images ?

En savoir plus sur l'auteur

Découvrez des livres, informez-vous sur les écrivains, lisez des blogs d'auteurs et bien plus encore.

Commentaires en ligne

5 étoiles
4 étoiles
3 étoiles
1 étoiles
2.0 étoiles sur 5
2.0 étoiles sur 5
Commentaires client les plus utiles
2.0 étoiles sur 5 SUPER STORYTELLER 16 juin 2014
Par Olivier
Format:Broché|Achat vérifié
This book is about communicating difficult things to people who are not ready to hear it. This is a really general situation, and that is the reason I purchased it. However, I did not find any help in this book, only stories. I understand that telling stories is a good approach to give a message, but in this case it is just like if the message is the stories themselves, just like if telling stories is a good approach to tell stories.

So either you have never thought a second about the difficulty of communicating a message to other human beings, and this book can be a revelator, or you already have met this difficulty and thought about it, and this book is of no help.
Avez-vous trouvé ce commentaire utile ?
Commentaires client les plus utiles sur (beta) 4.3 étoiles sur 5  15 commentaires
2 internautes sur 2 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 How to communicate complex ideas 27 avril 2014
Par John Gibbs - Publié sur
Format:Format Kindle
Every day great ideas fall by the wayside because they were not properly explained, according to Frank Pietrucha in this book. To be successful in an increasingly competitive marketplace, you need to articulate a clear and easy-to-understand message to all relevant parties. The book aims to show how to communicate complicated ideas in a society where complicated material is abundant.

Key concepts discussed in the book include:

* The importance of understanding your audience
* How to focus on clarity and ensuring your message is as simple as possible but no simpler
* Ways of adding human elements to technical communications
* Personalization and getting your audience emotionally involved
* The importance of well-designed visual and interactive elements

It seems ironic that the author says, "We're no longer content with words sitting on a page," and yet the mode of communication he has chosen is a book. While he goes to some lengths to explain that effective communication has moved from static to interactive, text-heavy to visual, linear to non-linear, and dense to digestible, his own experience seems to have been primarily with writing and speaking, rather than with creating interactive multimedia.

This book contains a wealth of information and tips about effective communication, and will be helpful to anyone who needs to explain complex information to ordinary people.
5.0 étoiles sur 5 aA gem of a book 30 juillet 2014
Par Daniel B. Beaulieu - Publié sur
Format:Format Kindle
One of the greatest gifts that anyone can have is the ability to communicate. This is especially true when it comes to subjects like technology. An Wang of Wang Computers said years ago that “A true genius is a person who can make difficult things seem easy.” The reason the late Carl Sagan of “Billion and Billions” fame was so successful because he was able to take difficult and seemingly boring subjects easy to understand and yes fascinating.
Now in this new book by Frank Pietrucha you can learn to do the same thing. You can learn how to explain anything in an easy to understand manner.
Think how important and effective this can be to your business. If you are in sales for example and are able to describe your products and all of their benefits in a way that your customers are going to understand you will be that much more successful. Think about it marketing is all about effective communications.
Through a number of very pertinent real life the author demonstrates how you can take complicated things and make them seem easy. The first example he uses is how to explain Higgs Boson. It doesn’t get more complicated than that right? The author shows how by what he calls, “delivering meaning” in other words making your explanation meaningful to your audience he was able to explain this complicated discovery so that everyone could understand not only what it was but more importantly why it was so meaningful to all of us. So for those of us who did not understand the importance of this discovery here is how he explained it so that we would all get it.
“The discovery of the elusive Higgs boson confirms the theory that scientists have been using to understand how the universe works. Physicists are celebrating this breakthrough because it can lead to other significant findings like the discovery of quantum mechanics did almost a century ago. Quantum mechanics lead to the invention of many of the twentieth century’s most notable technologies…like cell phones, computers and even the atomic bomb. The discovery of the Higgs boson could me equally important…if not more so. It can lead to innovations we can’t yet imagine.”
Okay now we get it…now we know what the fuss was all about.
The book is filled with tools we can use to also become “Super Communicators” the author shows us how to use his simple guidelines effectively. Here are a few of his basic guidelines:
• Lead with the conclusion
• Use Big words sparingly
• Combat jargon use
• Avoid acronyms
• Short sentences and short paragraphs
• Sync your message to your audience’s culture
• Make it error free
And the one guideline that is the most important, humanize your message. In other words make it relatable to your immediate audience.
I have yet to find a book on communications that addresses these very important issues in such an effective way. It provides all of us who have to communicate…which is all of us whatever field we are in with the tools we need to be better communicators.
Check this out and start your journey to becoming a super communicator; then start getting your point across
3 internautes sur 4 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Poor 11 juin 2014
Par atr - Publié sur
Very high level, doesn't say anything most working adults don't already know. Not too insightful. Basic communication aspects, try another option to develop your skills
3 internautes sur 4 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Offender to truth in advertising 11 juin 2014
Par T. Pryor - Publié sur
Format:Broché|Achat vérifié
True, this book is on the topic of communication but the author does not communicate his ideas in an super way. I found the book dull and headed to Half-Price Books.
3.0 étoiles sur 5 Gives a small handful of advices on how to communicate 30 juillet 2014
Par mko - Publié sur
Format:Format Kindle
This is one of these books where you get good advice on how to perform well when communicating things. I fully agree with Frank on how much important is the message. I fully agree on choosing right tools, right way of approaching the audience, but I missed that in the book itself. All these ideas are rather presented than discussed. There are statements but with not too much of critique. And that’s what I have missed most.

For people who are really new to the topic this is a nice starter. For people who are in the subject, most of the concept are already known.

This book has rather light approach and will not require full attention from you all the time.
Ces commentaires ont-ils été utiles ?   Dites-le-nous
Rechercher des commentaires
Rechercher uniquement parmi les commentaires portant sur ce produit

Discussions entre clients

Le forum concernant ce produit
Discussion Réponses Message le plus récent
Pas de discussions pour l'instant

Posez des questions, partagez votre opinion, gagnez en compréhension
Démarrer une nouvelle discussion
Première publication:
Aller s'identifier

Rechercher parmi les discussions des clients
Rechercher dans toutes les discussions Amazon

Rechercher des articles similaires par rubrique