Communication Arts
A concise reference book that covers everything from airbrush to Herman Zapf.
Book Description
This is a comprehensive guide to international developments in graphic design. From pre-industrial printing presses and medieval typography to computer graphics and avant-garde stylistic advances, a wealth of entries elucidate technical terms and detail movements, media, advertising, corporate identity, posters, packaging, and magazine and book design—placing graphic design in the wider context of the history of fine art and illustration. The personalities, motivations, and achievements of the most innovative figures in the field are fully outlined.
The 485 illustrations give a stunning visual record, while the text incorporates cross-referencing, a full bibliography, and a chronological chart outlining the relationship between movements, technology, and designers. This revised edition features over forty new entries on today's most influential designers, organizations, and publications in the graphic-design world. Extensive updates ensure that the latest information and developments are included for all entries.
Here is an indispensable reference work for students and designers that will fascinate anyone interested in the interaction of word and image and the communication of ideas. 485 illustrations, 59 in color.
