| ||||||||||||||||||||||||
Produits fréquemment achetés ensemble
Descriptions du produit
Présentation de l'éditeur
If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .
If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets.
Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.
Biographie de l'auteur
Gary Vaynerchuk is a serial entrepreneur who has revolutionized the way people look at interacting with their communities. While building his family's local liquor store into a national industry leader, he observed the extraordinary potential of what he has dubbed the Thank You Economy. As a consultant, he introduced those same principles into the business world at large, with successful applications in sports, consumer packaged goods, and retail. Askmen.com named Gary to its list of the Top 49 Most Influential Men of 2009, and he was included in BusinessWeek's list of the Top 20 People Every Entrepreneur Should Follow.
Détails sur le produit
Souhaitez-vous compléter ou améliorer les informations sur ce produit ? Ou faire modifier les images?
|
En savoir plus sur l'auteur
› Consultez la page Gary Vaynerchuk d'Amazon
Couverture | Copyright | Table des matières | Extrait | Quatrième de couverture
Mots-clés inspirés de produits similaires(De quoi s'agit-il ?)Soyez le premier à ajouter un mot-clé pertinent (fortement associé à ce produit)
|
Quels sont les autres articles que les clients achètent après avoir regardé cet article?
Commentaires en ligne
|
Partagez votre opinion avec les autres clients:
|
||||||||||||||||||||||
|
Commentaires client les plus utiles
5.0 étoiles sur 5
The ROI for your business internet presence? Still exist in 5 years.,
Par MHDB77 "mhdb77" (Belgique) - Voir tous mes commentaires
Ce commentaire fait référence à cette édition : The Thank You Economy (Format Kindle avec audio/vidéo)
As a real visionary entrepreneur, Gary Vaynerchuck understood earlier than lots of business the importance of being online to have conversations with customer. Not push advertising and products down their throats, no, but actually talk with them about what matters for them.This is definitely what is going to make a difference for FMCG companies in the coming months/years: their ability to forget about the old mass market models and to switch to building one-to-one relationships, the same kind the local butcher had with your grandma in their village a century ago. Now with social media, the world is a village again and word of mouth will spread at the speed of light so that's where your company need to be. A must read for everyone in marketing or business in general. Aidez d'autres clients à trouver les commentaires les plus utiles
Partagez votre opinion avec les autres clients: Créer votre propre commentaire
|
|
Listmania!
Rechercher des articles similaires par rubrique
Rechercher des articles similaires par thème
Commentaires
|
