Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
Biographie de l'auteur
Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influential agencies. He's also a registered psychologist and one of Australia's most respected and successful advertisers.
Détails sur le produit
Broché: 240 pages
Editeur : OUP Australia & New Zealand (12 juin 2014)
Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com:5.0 étoiles sur 5 2 commentaires
5.0 étoiles sur 5The more you know, the more you know7 juillet 2014
Par Charlotte Koh - Publié sur Amazon.com
The most interesting element to this book is how advertisers now get you to take action in relation to their brand. And that this action makes your more inclined to think and feel positively about them. It's an interesting examination of how they do this.
Some of the examples are highly elaborate, such as the hotel that got people to stay there in order to try and steal art. There's also the story of people trying to save a community radio station by asking Richard Branson for $1million. The psychological studies that are behind these ideas are fascinating. Highly recommended.
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5.0 étoiles sur 5A MUST read!13 juin 2014
Par Caroline Kell - Publié sur Amazon.com
This book isn't just relevant if you work in advertising, it's a guidebook to life! Within it Adam breaks down and explains the phenomenon that goes on within the marketing world that shifts how people act and behave towards brands. He also goes further to provide tips and tricks for how we can apply these to our lives at home empowering us to get on with others. It's provides a thorough grounding in how advertising / marketing works and is full of interesting and enlightening case studies that will surprise and interest you with every page you turn! All written with Adam's charm and wit that provides for a great, engaging read.