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The Age of Responsibility: CSR 2.0 and the New DNA of Business (Anglais) Relié – 18 février 2011

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Revue de presse

′The book is thought provoking, insightful and at the same time easy to read…a must read.’ (, May 2011). ‘…this book is tremendously well researched and the main message is crystal clear… I strongly recommend reading.’ (, May 2011). ‘…deeply reflective of the state of the world…society, business and people who change our lives…we should all read this book.’  (, June 2011). ‘…offers a wealth of case studies… easy to navigate and digest… Visser’s message is one of optimism and hope.’  (, June 2011).

Quatrième de couverture

" The Age of Responsibility is an important book that should be studied carefully by all those seriously interested in the past, present and future of CSR. This book is a significant contribution to the theory and practice of CSR and it will be valued by academics and practitioners alike. I strongly recommend it." —Archie B. Carroll , Professor of Management Emeritus, Terry College of Business and author of Business and Society "Executives, students and citizens should read this book, and make it an integral part of our conversation about business." —R. Edward Freeman , Director of the Business Roundtable Institute for Corporate Ethics at the University of Virginia Darden School of Business, and author of Strategic Management: A Stakeholder Approach "Rich with insight, information and analyses, and highly readable for its excellent writing and poignant stories." —Joel Bakan , author of The Corporation: The Pathological Pursuit of Profit and Power (book and documentary film) "Wayne Visser is a consistently reliable guide to (and champion of) the emerging CSR 2.0 mindsets and practices." —John Elkington , Co–Founder and Director, Volans Ventures and co–author of The Power of Unreasonable People "Wayne Visser′s The Age of Responsibility calls for a vital shift from rights to responsibility. It is a must read for all." —Vandana Shiva , author of Earth Democracy and Soil Not Oil Business is doing more than ever before to tackle issues like climate change, poverty, human rights and corruption. So why are things are getting worse, not better? Why are environmental and social trends still headed in the wrong direction? Wayne Visser argues that traditional approaches have failed, leaving business stuck in the Ages of Greed, Philanthropy, Marketing and Management. Using Web 2.0 as a metaphor, he shows how business needs to radically transform if we are to ever reach a true Age of Responsibility. The required systemic approach is dubbed CSR 2.0 and characterised by five key principles: creativity, scalability, responsiveness, glocality and circularity. Citing more than 300 cases to illustrate ‘the good, the bad and the ugly′ of corporate sustainability and responsibility, the book describes how the new DNA of business is fast being decoded in the areas of value creation, good governance, societal contribution and environmental integrity. Having set out a compelling vision of the future, The Age of Responsibility describes how to get there by exploring change at the societal, organisational and individual level. Readers are left not only informed, but also inspired to make a difference. This book is the most challenging and exciting account of the future of business that you′re likely to read all year.

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Détails sur le produit

  • Relié: 408 pages
  • Editeur : John Wiley & Sons; Édition : 2 (18 février 2011)
  • Langue : Anglais
  • ISBN-10: 0470688572
  • ISBN-13: 978-0470688571
  • Dimensions du produit: 16 x 2,8 x 23,6 cm
  • Moyenne des commentaires client : 4.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: 7.763 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
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Par froment michel le 28 février 2014
Format: Relié Achat vérifié
ce Livre a été demandé par un professeur dans le cadre dû Cursus universitaire de ma fille.. très interressant et utile.
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4 internautes sur 5 ont trouvé ce commentaire utile 
Making the S.W.I.T.C.H. towards the 'Age of Responsibility' 8 juin 2011
Par Ralph Thurm - Publié sur
Format: Relié
The cover of Wayne Visser's new book 'The Age of Responsibility - CSR 2.0 and the new DNA of Business''carries a quote of the famous Philip Kotler, saying: 'deserves to become an instant classic'. Clearly, such words by one of the marketing gurus raise both expectations and fears. For those of us who have been working in the CSR field in companies and advocating organizations for many years, such a book title and praise is normally heavily scrutinized, given the many contributions that haven't delivered on what they promised before. In Visser's case readers can be satisfied: this book is tremendously well researched and the main message is crystal clear: Corporate Social Responsibility as we know it has failed, but there is also no other way than to further develop CSR if we want to succeed as human race (therein business) on this planet, he calls it CSR 2.0. The book guides us to a set of principles and ingredients for change that should help develop the new DNA.

I have to admit that the book resonates very well with me because I am advocating for systemic change in the same way as Wayne Visser does, mainly saying that CSR as we know it hasn't lead to the level of acceptance it deserves as a concept, basically due to the way it was managed, and therefore remained as a special add-on for those multinationals who felt scratched by some of their stakeholders. It will never be successful without being seen from a systemic, worldwide, integrated, transparent, collaborative and holistic perspective, in fact my idea of the necessary basics that allow a S.W.I.T.C.H. to a sustainable economy (developed and described on .

The first part of Wayne's book describes the five ages and stages of CSR (the age of greed, the age of philanthropy, the age of marketing, the age of management, and finally the age of responsibility). All five stages are well described with examples and a lot of extra information that helps to understand the background and rationale of why and how these stages emerged. Only the last stage, the age of responsibility, opens the gate towards CSR 2.0 and the development of the new DNA. Honestly, I prefer the word stages above the word ages since all stages are still existing globally, depending on what part of the world one looks at, whereas ages tend to point to the past. We are for example still far away of having reached the 'age of management' globally, as one could imagine after more than 20 years of global conferences on sustainability. Furthermore we need to also bury the idea that CSR is top of the agenda of world leaders, politically and/or at corporate level. We are still on a slow death path, with only 2 % of the global multinationals that openly describe their moves in CSR reports and more than 2.000 companies that got delisted form the UN Global Compact earlier this year due to a complete failure to deliver a Communication on Progress. No more proof needed I guess.

Interwoven in the these chapters is the criticism around the financial crisis and the unchanging behavior of the financial market players, the externalities discussion, the effects of the standardization movement and the ever missing political will. Personally I would have hoped for a concise chapter that puts together all the macroeconomic malfunctioning that leads to failures on the micro-level, missing incentives and the slowed down motivation for company captains to move upfront in their respective industries. This would e.g. also include unsustainable taxation regimes, the politics around subsidies and world trade schemes, the failure on enforced anti-corruption measures, the missing moves in educational systems, missed opportunities to mandate transparent reporting, etc.. While there is a lot of logic in the 5 chapters describing the 5 stages and some of the macroeconomic failure, the micro/macro-link remains a bit loose.

The second part of the book describes the 5 principles of CSR 2.0, namely creativity, scalability, responsiveness, glocality and circularity. They all work very well in my mental 'S.W.I.T.C.H. structure of future readiness'. These principles and the many examples that Wayne Visser is already able to present to the reader show what immense pressure and cry for help already exists by the growing wave of concerned advocates towards sustainable change. Individuals, (web-)communities, and to a certain degree the proactive companies have given up to wait for the political world to set the new boundaries, which is maybe also a reaction that they do not believe in organized change by a new design of the macroeconomics (even though there signals that this problem is at least understood, see e.g. the French initiative commissioned by Sarkozy and lead by Stiglitz and Sen, or the new German enquete commission dealing with the same issue) . The examples also show that there are always only a few multinationals in an industry sector that dare to take a leading role. The effect for those that will not implement the new DNA of sustainability is simply 'no mercy' from drastically changing future markets, the 'blessed unrest'(as Paul Hawken describes) has lead to social entrepreneurship that will more and more compete with the shareholder driven business model (one of the reasons why management gurus like Michael Porter now advocate 'shared value' creation as the new paradigm for business).

The last chapters of the book tackle our ability to change, in which Wayne Visser presents a 'matrix of change' and the sort of change that is needed to succeed. While these chapters pull together some of the theory and newer literature of change management (no wonder you find Peter Senge and Otto Scharmer here), my feeling was that it all comes down to charismatic leaders (archetypes are presented actually in the last chapter of the book) and a new belief that there is - as they say at M&S - no plan B. Will we be able to reach a Malcom Gladwell sort of tipping point that the financial crisis was just the kick-off for a change in belief? Wayne Visser of course wasn't able to foresee the Arabic spring and Wikileaks when he finalized the script, but he surely hoped for these indications of ongoing change!

I strongly recommend reading 'The Age of Responsibility' to assess and complete your knowledge about WHY change towards a sustainable economy is needed and to understand HOW we might get there. Wayne lifted the curtain for us, let's all take a look, and then take a leading role in believing that we are doing the right thing, something our children will be proud of when they look back in 20 years.
State of the art research on CSR 23 septembre 2011
Par Gus - Publié sur
Format: Relié
I am currently writing my Master Thesis on Corporate Social Responsibility in the Automobile Sector. I just finished reading this book and I think it is a masterpiece. It contains the latest developments on CSR as well as insightful resources that offer a better understanding of the topic. Every chapter of the book has a case-study and several examples that enhance the reading. Visser takes us in a comprehensive trip into the different stages (ages) of CSR and develops an extensive analysis of the reasons why CSR should be rethink. At the end of the book, Visser presents new developments that I am sure will reshape the entire CSR-debate and will lead to the developing of optimized CSR-business practices.
This book is very useful and will be one of my main sources of information and inspiration for my dissertation.
1 internautes sur 2 ont trouvé ce commentaire utile 
A great book on how CSR should evolve 22 novembre 2011
Par Tina Passalari - Publié sur
Format: Format Kindle Achat vérifié
I just finished reading the book "The Age of Responsibility" by Wayne Visser. Since the book is not available in Greece yet, it was the first book I bought through Amazon Kindle and I am really glad that I did. I liked the way the book is structured and I thought that the use of case studies was a great idea. I also appreciated the fact that Visser sounds optimistic.

This is a must read book for everyone!
1 internautes sur 2 ont trouvé ce commentaire utile 
CSR - a New Narrative 19 septembre 2011
Par Elizabeth J Richards - Publié sur
Format: Relié Achat vérifié
I thoroughly enjoy Visser's book, The Age of Responsibility: CSR 2.0 and the New DNA of Business. His systems thinking approach to such an important topic was refreshing and much needed. Rather than arguing for specific changes, he laid the groundwork for the types of changes that need to occur in order for CSR to evolve into its potential.

Visser's book has been very helpful to me in framing key issue and providing an in-depth historical overview.

The key distinctive of his book that is transformational is his recognition and use of narrative. I heard Tony Blair speaking in Kosovo last year about the need for that country to 'rewrite' its narrative in a way that gave confidence to investors to start returning to their country. I think Visser's approach has this potential for those working in the field of CSR. That is, it makes possible the 'rewriting' of the narrative of CSR in a way that shows a brighter future.

This book will influence the future of CSR. It will help to shape the future DNA of business.

It has already changed me.

Brian Richards
Skopje, Macedonia
0 internautes sur 1 ont trouvé ce commentaire utile 
Very insightful 15 septembre 2012
Par KM - Publié sur
Format: Relié Achat vérifié
This book is a must read for CSR Professionals! The ages and stages of CSR very insight fully describes the historic and present situation of CSR development both in developed and developing world. I think examples about different people and companies definitely support the content of the book.
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