Commencez à lire The Amazon Economy sur votre Kindle dans moins d'une minute. Vous n'avez pas encore de Kindle ? Achetez-le ici Ou commencez à lire dès maintenant avec l'une de nos applications de lecture Kindle gratuites.

Envoyer sur votre Kindle ou un autre appareil

 
 
 

Essai gratuit

Découvrez gratuitement un extrait de ce titre

Envoyer sur votre Kindle ou un autre appareil

Tout le monde peut lire les livres Kindle, même sans un appareil Kindle, grâce à l'appli Kindle GRATUITE pour les smartphones, les tablettes et les ordinateurs.
The Amazon Economy
 
Agrandissez cette image
 

The Amazon Economy [Format Kindle]

Barney Jopson
5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)

Prix Kindle : EUR 2,67 TTC & envoi gratuit via réseau sans fil par Amazon Whispernet

-40%, -50%, -60%... Découvrez les Soldes Amazon jusqu'au 5 août 2014 inclus. Profitez-en !






Descriptions du produit

Présentation de l'éditeur

The Amazon Economy is a startling account of the hidden influence and boundless ambitions of Amazon, the technological giant that has grown far beyond the online book business that Jeff Bezos founded in 1994. The company's voracious expansion - into areas ranging from logistics and cloud computing to fashion and movie production - has made it the overlord of a mini-economy where it wields extraordinary power. Consumers flock to it while regulators, politicians and other businesses ignore it at their peril. But Amazon is still poorly understood. The Amazon Economy lifts the lid on the company's business model and the tensions it contains. Based on a series of articles published by the Financial Times, it has been specially updated as an ebook by Barney Jopson, US retail correspondent for the global business newspaper, with contributions from the FT's influential Lex columnists, Robert Armstrong and Stuart Kirk, and global media editor, Andrew Edgecliffe-Johnson.

Détails sur le produit


Commentaires en ligne 

4 étoiles
0
3 étoiles
0
2 étoiles
0
1 étoiles
0
5.0 étoiles sur 5
5.0 étoiles sur 5
Commentaires client les plus utiles
5.0 étoiles sur 5 Interesting revelations on the Amazon economy 23 décembre 2012
Par Jacques X
Format:Format Kindle
I greatly appreciated the Amazon economy. It analyses a major player in the world economy clearly and technically. I believe press reviews such as this one have three significant strengths. The first is the company studied, which has shown recent and interesting developments, and has changed our perception of its business. The second is the fact it covers different aspects of the subject clearly and technically: company strategy and doctrine, how it changes the businesses concerned, economic versus financial analysis, identification of the different markets involved. A third strength is the structure of the ebook. Segmentation of the book in different articles allows the reader to treat them as separate yet logically linked units and makes reading it piece by piece easy.
Avez-vous trouvé ce commentaire utile ?
Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 3.5 étoiles sur 5  17 commentaires
5 internautes sur 5 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Neither Long, Nor Deep. 5 décembre 2012
Par Toriach - Publié sur Amazon.com
Format:Format Kindle
Disclaimer: This reviewer received a complimentary copy of The Amazon Economy from the author. No other remuneration has been provided.

Amazon. More than Google. More even perhaps than Apple, Amazon has truly changed the way people shop online. But they've moved beyond that into the worlds of content creation, and devices such as the Kindle for accessing that content. But as big as they are, they are still something of a mystery. This book from Financial Times Press proclaims that it will shine a nice bright spotlight on the Amazonian mystery illuminating even the darkest corners.

Sadly the book is writing checks that the actual results just can't cash.

To be honest any book that starts out by making statements like, "(W)ith a series that illuminates the company's modus operandi as well as its extraordinarily powerful role with the wider corporate and political ecosystem." and "Hence this collection includes some path-braking analysis..." is setting expectations pretty high. Sadly they don't really meet them.

The truth of the matter is that while this book gives a good overview of Amazon's history and it's place in the extremely topsy turvy world of e-commerce, there really isn't anything here that you haven't probably read somewhere else before.

There are nine segments in total plus a foreword and afterword. The first segment titled "Warehouse to Powerhouse" gives a decent overview of Amazon's history. And if you haven't read much about the company before it certainly will give you a firm basis upon which to understand what Amazon is and what it does. The remaining articles while well written and concise feel a bit light and fluffy. Two of them (The Bookworm Turns and Digital Catchup) are so similar to one another, with one being exclusively about Amazon's e-book business and the other being about that plus other online entertainment initiatives like streaming video, that they could and probably should have been combined into one slightly longer article.

The most interesting and insightful of the articles comes at the end. Titled "What's it Worth?" it delves into the high price of a share of Amazon stock and the reasons why that price may or may not be justified. Honestly it was more what I was expecting the whole book to be like. Managing to ride the line between inviting to neophytes, but wonkish enough to hold the interest of those seriously involved in the worlds of finance.

Now having said all that I feel it needful to point out that the book is only 2.99 and is essentially a compilation of articles that first appeared in the magazine Financial Times. So really it's not unreasonably priced for what it is.

Just know going in that if you are looking for a book to deliver up the secrets of the Amazon universe you are going to want to keep looking.
2 internautes sur 2 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Just not that insightful 1 février 2013
Par Steve P. Price - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
It is a collection of articles, so I am not judging it is a freestanding book. And it is a good big picture view for a layperson. But there is not much that stands out as original research or deep content. And it is not clear how many people they actually talked to. There is also little in the way of quantitative analysis on the company. Mostly just an outside look at a big company that seems to be getting bigger and bigger, but no clear thoughts about where the limits to growth. And no guesses or intelligence on what new businesses or services their planning next.
1 internautes sur 1 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Good Overview 26 février 2014
Par pat1360 - Publié sur Amazon.com
Format:Format Kindle
I'm strictly interested in Amazon as a consumer, not an investor, so I found this collection of articles very interesting. To me, they are a good background to help understand how the Amazon empire has changed, and how it works. Since I have a kindle, I was especially interested in the article that discussed how ebooks are affecting regular book sales. Definitely some things to consider while I'm shopping (or even looking) on the Amazon website.
I received a complimentary copy of this book in order to review it.
1 internautes sur 1 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Good Topic - 9 avril 2013
Par Loyd E. Eskildson - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
Amazon has focused on creating a super-efficient logistical system to deliver goods around the world, while managing inventories and fine-tuning prices. On the side it's also boosting a number of small businesses (2 million plus, including e-book authors who receive 70% of low retail ) that have partnered with it - running their marketing, customer relationships, and payments ('unbundling the corporation' for eg. a 15% commission, plus another eg. 10% if Amazon also handles distribution), and selling cloud computing services (eg. Netflix's video streaming service).

The bad news is that Amazon earned only $631 million on $48 billion in 2011 revenues, followed by a net loss of $39 million in 2012 on 2012 revenues of about $61 billion (0.55% of sales). Worse, Target stopped running its website on Amazon's systems and brought the work in-house, Marks and Spencer is doing the same, while Toys R Us and Barnes and Noble did so several years ago. Its partners risk Amazon also being able to quickly become a competitor after learning what sells and what doesn't. These 'registered sellers' range from bricks and mortar companies to to those traveling the U.S. buying up merchandise, loading it into their car and sending the boxes to Amazon, and those emptying their garages - accounting for 39% of sales by volume.

Amazon has more tricks available to it - in December, 2011 it gave discounts to shoppers using its Smartphone app to record a product's price in a store before buying it from Amazon.

Analysts believe Amazon breaks even selling products from its own inventory, but makes an operating margin of about 10% on 3rd-party sales. (Walmart's is 5.7%). It had 34 U.S. warehouses at the end of 2011, allowing it to offer same-day delivery ($8.99) to many consumers, in some cases aided by Amazon Lockers where customers can get packages delivered other than at home or the office - ironically, installed in other retailers' stores. The distribution centers are 'manned' by Kiva Systems robots (company acquired for $775 million) that can replace human shelf pickers who often walk 10 or more miles each day.

Feedvisor, an Israeli software firm, provides tools allowing Amazon sellers to continually adjust prices to hit sales targets, defend profit margins, or joust with rivals. Sellers can eg. ensure that the price of a certain product is $2 less than the cheapest elsewhere; the software can also forecast whether a seller will sell of an item in a day at a certain price. Mercent, another software source, reprices 2 million Amazon items for clients every hour. Some products on Amazon may change every five or so minutes; some vendors are leery that such algorithms can trigger dangerous downward price spirals. (Conversely, in 2011, algorithms inflated the price of 'The Making of a Fly' (genetics book) to over $23 million.)

An August 2012 survey found 31% had a credit card on file with Amazon, vs. 18% with Apple and 5% with Google. Amazon's strategy is to price Kindle to encourage sales of content; Apple prices content to encourage sales of its hardware. Amazon's $79/year Prime Membership is a means of encouraging extra sales.

Amazon's Cloud contains cooling costs by running data centers hotter than many peers, justifying this on the basis that most server warranties go up to 95 degrees F. It sees the IT market as ripe for disruption because IT firms often enjoy gross profits margins of 70% or more. Analysts estimate Amazon's annual cloud business as having revenue of at least $1 billion, and that only 15% of corporate IT functions are in the cloud.

Bottom-Line: Amazon has not proved it can make big profits and the question of whether its business model is sustainable remains unanswered. Regardless, Bezos was named one of America's top business managers this year by both Harvard Business Review and Fortune Magazine. Time will tell.
1 internautes sur 1 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Informative read for those who haven't been paying attention 10 février 2013
Par Mrs. Pincheon - Publié sur Amazon.com
Format:Format Kindle
Is there a person in the United States who uses a computer who doesn't recognize the word "Amazon" as the name of an internet behemoth? Unlikely! But it's quite likely that many -- probably most people who don't pay much attention to the financial markets and most non-geeks -- haven't given much thought to the length, and breadth, and depth of Amazon's activities and its potential impact on American business. perhaps American life in general.

For them, this book, The Amazon Economy, will be an eyeopener. But for Wall Street wonks who regularly study the financial media, the series of articles that make up the book must have been a disappointment when they were first published in the Financial Times newspaper.

The book contains nine articles on various aspects of Amazon business. All are relatively short and are easy reads. Each is self-contained and none depends on the others to give you any understanding. So if Chapter X leaves you cold, skip on to Chapter Y. Of the nine articles, two focus on lesser-known activities and do a pretty fair job of shining some light on the challenges and pushback Amazon faces. These were the discussions on Amazon Web Services, which provides cloud computing services to an estimated 20% of all ecommerce in the U.S. from shopping to banking to watching movies, and Amazon's courtship of the high-end fashion industry. The discussions on warehousing, book selling and publishing, pricing, and the Amazon Marketplace -- all parts of the business that have been around longer -- aren't as enlightening. The final chapter, comparing Amazon to Walmart and discussing Amazon's price to earnings ratio, is thorough but certainly not groundbreaking or exciting.

None of it answers the question "So what?", but whatever you do, don't fail to read the Foreword and the Afterword. They come closest to answering the question "Who cares?" They, and heavy quoting of business and financial consultants throughout all the articles, make it clear that consultants care, Wall Street wonks care, and the financial media care. The book makes easy for a reader to come to the conclusion that these folks care because Amazon has a plan of its own and has pretty much thumbed its nose at their traditional wisdom on how a business should be run. Founder Jeff Bezos must be a fan of Frank Sinatra (as in, "I did it my way!")and after all, he DID name it AMAZON.

Please note: I received a complimentary copy of this book in order to review it.
Ces commentaires ont-ils été utiles ?   Dites-le-nous
Rechercher des commentaires
Rechercher uniquement parmi les commentaires portant sur ce produit

Discussions entre clients

Le forum concernant ce produit
Discussion Réponses Message le plus récent
Pas de discussions pour l'instant

Posez des questions, partagez votre opinion, gagnez en compréhension
Démarrer une nouvelle discussion
Thème:
Première publication:
Aller s'identifier
 

Rechercher parmi les discussions des clients
Rechercher dans toutes les discussions Amazon
   


Rechercher des articles similaires par rubrique