The Anonymous Elect A book that restores market research to its original condition and bestows its interdisciplinary rights. It is about interviewing and being interviewed, addressing and being addressed. It approaches market research not only by way of facts, figures and statistical evidence but also by interpretation of the rhetoric of the online surveying act. Full description
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Prior to this book I had read `Analysis of Panel Data' by Cheng Hsiao, Andrew Chesher, Matthew Jackson but that book was more academic, and dealt more with traditional panels, and `longitudinal panels' (data that follows a given sample of individuals over time).
Andrei Postoaca's book on the other hand is more relevant for the other 95% of research, which is more often than not conducted Online these days with dynamic panels. Andrei is clear and honest and covers important issues from sample quality to costs/margins.
The book definitely deserves to be included in the serious marketing researchers library.
Thank You Andrei
Tom Anderson - Managing Partner Anderson Analytics, LLC