The Art of the Start
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Descriptions du produit
From Publishers Weekly
Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities—start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters—that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Book Description
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
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› Consultez la page Guy Kawasaki d'Amazon
› Consultez la page Guy Kawasaki d'Amazon
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Commentaires en ligne
Commentaires client les plus utiles
Format:Relié
This one will tell you why it is so much better to actually start something than think about the starting :)
Format:Relié
This book covers a lot of aspects of what it is to build a new venture. Guy speaks about how to pitch, present, bootstrap (crucial concept to me), and so on. Easy to read and good insights.
Format:Relié
Well, I was expecting some more exciting material from Guy Kawasaki. Expectations were high, reading from the "Guru". But content wasn't up to them! Just common, high-school level stuff, all through the book. Your shelf doesn't need this book, even less your brain!
Please, Guy, do better next time, you can do it!
Please, Guy, do better next time, you can do it!
Commentaires client les plus récents
Best book ever!
If I shall have one book only to be successful and achieve anything, it would be this one.
It's not a purchase, it's an investment!
It's not a purchase, it's an investment!
Publié le 15 mai 2010 par Cédric
Tout est dit
J'ai ri durant ma lecture, apprécié les commentaires et le style, recommandé le livre à d'autres entrepreneurs.
Publié le 22 juillet 2009 par G. Gerald
Super !
Si vous pensez commencer votre propre entreprise, voici le 1e livre que vous devez lire !
Publié le 10 juin 2009 par Stephane Roelandt
Un condensé de conseils pour lancer un projet
Dans un style direct et entrainant, Guy Kawasaky nous livre ici un livre de référence pour tout entrepreneur et même au delà, ses conseils s'appliquent... Lire la suite
Publié le 22 mai 2009 par Mathieu Jehanno
Les clefs du succès
Ce livre par l'inventeur du "style Apple". Comment créer et faire prospérer votre entreprise quelque soit sa taille et son domaine. Un "must" dans le domaine.
Publié le 2 mars 2009 par Yves MERLIN
Un ouvrage de référence pour les visionnaires
Un livre à lire, à relire, à annoter...bref un must si vous voulez créer votre entreprise et la rendre exceptionnelle!
Publié le 2 août 2007 par M. Laurent Farci
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