The Back of the Napkin (Expanded Edition) et plus d'un million d'autres livres sont disponibles pour le Kindle d'Amazon. En savoir plus
EUR 19,07
  • Tous les prix incluent la TVA.
En stock.
Expédié et vendu par Amazon.
Emballage cadeau disponible.
Quantité :1
Vous l'avez déjà ?
Repliez vers l'arrière Repliez vers l'avant
Ecoutez Lecture en cours... Interrompu   Vous écoutez un extrait de l'édition audio Audible
En savoir plus
Voir cette image

The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures (Anglais) Relié – 31 décembre 2009


Voir les 3 formats et éditions Masquer les autres formats et éditions
Prix Amazon Neuf à partir de Occasion à partir de
Format Kindle
"Veuillez réessayer"
Relié
"Veuillez réessayer"
EUR 19,07
EUR 9,60 EUR 15,51

A court d'idées pour Noël ?

Offres spéciales et liens associés


Produits fréquemment achetés ensemble

The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures + Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures
Prix pour les deux : EUR 37,62

Acheter les articles sélectionnés ensemble


Descriptions du produit

Revue de presse

BusinessWeek's best innovation book of the year

A Fast Company best business book of the year

The (London) Times business creativity book of the year

"A must read for younger generation managers."
-BusinessWeek

"Roam shows that even the most analytical right-brainers can work better by thinking visually."
-Newsweek

"[Roam] shows you how to create simple drawings...that are simple but effective tools in breaking down complex notions and letting you share an idea across cultures and levels of expertise with aplomb."
-Fast Company

"As painful as it is for any writer to admit, a picture is worth a thousand words. That's why I learned so much from this book. With style and wit, Dan Roam has provided a smart, practical primer on the power of visual thinking."
-Daniel H. Pink, author of A Whole New Mind

"Inspiring! It teaches you a new way of thinking in a few hours-what more could you ask from a book?"
-Dan Heath, author of Made to Stick

"This book is a must read for managers and business leaders. Visual thinking frees your mind to solve problems in unique and effective ways."
-Temple Grandin, author of Thinking in Pictures

"If you observe the way people read or listen to things in the early 21st century, you realize that there aren't many of us left with a linear attention span. Visual information is much more interesting than verbal information. So if you want to make a point, do it with images, pictures or graphics...Dan Roam is the first visual consultant for the customer. And the message sticks."
-Roger Black, Media design leader, author of Websites That Work

"Simplicity. This is Dan Roam's message in The Back of the Napkin. We all dread business meetings with their mountains of documents and the endless bulleted power points. Roam cuts through all that to demonstrate how the use of simple drawings-executed while the audience watches-communicate infinitely better than those complex presentations. Is a picture truly worth a thousand words? Having told us how to communicate with pictures, Roam rounds out his message by explaining that 'We don't show insight-inspiring pictures because it saves a thousand words; we show it because it elicits the thousand words that make the greatest difference.' And that is communication that works."
-Bill Yenne, author of Guinness: The 250 Year Quest for the Perfect Pint

Biographie de l'auteur

As the president of Digital Roam Inc., Dan Roam has helped leaders at Microsoft, Google, Wal-Mart, the Federal Reserve, Boeing, and the U.S. Senate solve complex problems through visual thinking. Dan and his whiteboard have appeared on CNN, MSNBC, ABC News, Fox News, and NPR. He lives in San Francisco.

Visit: www.thebackofthenapkin.com
--Ce texte fait référence à l'édition Broché .


Détails sur le produit

  • Relié: 304 pages
  • Editeur : Portfolio Hardcover; Édition : Expanded (31 décembre 2009)
  • Langue : Anglais
  • ISBN-10: 1591843065
  • ISBN-13: 978-1591843061
  • Dimensions du produit: 20,8 x 2,8 x 21,2 cm
  • Moyenne des commentaires client : 2.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: 51.406 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
  •  Souhaitez-vous compléter ou améliorer les informations sur ce produit ? Ou faire modifier les images?


En savoir plus sur l'auteur

Découvrez des livres, informez-vous sur les écrivains, lisez des blogs d'auteurs et bien plus encore.

Dans ce livre (En savoir plus)
Parcourir les pages échantillon
Couverture | Copyright | Table des matières | Extrait | Index
Rechercher dans ce livre:

Quels sont les autres articles que les clients achètent après avoir regardé cet article?

Commentaires en ligne

2.0 étoiles sur 5
5 étoiles
0
4 étoiles
0
3 étoiles
0
2 étoiles
1
1 étoiles
0
Voir le commentaire client
Partagez votre opinion avec les autres clients

Commentaires client les plus utiles

11 internautes sur 12 ont trouvé ce commentaire utile  Par Romaric sur 10 mars 2010
Format: Relié
Le manque de connaissance de l'auteur se fait sentir et le rattrape. On sent les idées mais elles ont trop (ou pas assez) incubées dans son cerveau sans qu'il cherche à les ouvrir et à les partager.
Si vous savez dessiner des flèches et des carrés, le livre ne vous sera d'aucun intérêt. De plus, sa prétendue méthode pour résoudre des problèmes, n'est autre qu'un canevas pour aider à mettre de l'ordre sur des gros projets ou des projets nouveaux.
Il y a clairement un manque d'originalité: c'est linéaire, confus et la principale méthode décrite s'apparente à nous prendre pour des idiots, puisqu'il faut se poser les questions what, who, why, how'
Je suis un dur croyant de l'approche visuelle, je me sers tout le temps de croquis et de mind maps pour exprimer mes idées, je voulais croire en ce livre mais je n'ai trouvé aucune information exploitable.
1 commentaire Avez-vous trouvé ce commentaire utile ? Oui Non Commentaire en cours d'envoi...
Merci pour votre commentaire. Si ce commentaire est inapproprié, dites-le nous.
Désolé, nous n'avons pas réussi à enregistrer votre vote. Veuillez réessayer

Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: 204 commentaires
141 internautes sur 143 ont trouvé ce commentaire utile 
How ironic 3 avril 2010
Par John Bartelt - Publié sur Amazon.com
Format: Relié Achat vérifié
Like many books, "Back of the Napkin" seems to have begun with a brilliant very short concept that someone (correctly) thought would sell like hotcakes if padded out into a full-length book. The author really does present significant insights, but the irony is that they would have been best summarized literally on the back of a napkin, rather than dragging them out into full book form. So it reads like a 300-slide PowerPoint presentation advocating brevity.

The sequel, "Unfolding the Napkin" (which I also read) is better thought out, serves more as a method, and contains more visual examples - but it still rehashes pretty much the same material as the first book in order to make its point, so reading both books was redundant in my opinion.
130 internautes sur 138 ont trouvé ce commentaire utile 
The simple cover and concept shields a deeply powerful tool 1 avril 2008
Par Tom Carpenter - Publié sur Amazon.com
Format: Relié
I saw the book on the shelf at Borders and the cover caught my attention. I read the first few pages and knew I had to read the rest.

I am a technical trainer and writer and have been teaching classes for more than 10 years now. For the last 7 years I've been using a pen tablet in my classes to draw diagrams on-the-fly while lecturing about different technology concepts. The attendees have given phenomenally positive feedback about this learning method.

Now, I find this book that not only validates the process I've been using but helps me take it to the next level. The author reveals the four steps to visual thinking and the six problem categories that we all face. He shows you how to do it with case studies and examples that are practical.

One thing that I think many will find helpful is the way the author quickly removes any fear of drawing you may have. He gives the testimony of many attendees that he has helped overcome this fear of drawing in front of others. Personally, my family plays Pictionary very regularly because I want my children to be comfortable with this process.

My favorite part was the Appendix: The Science of Visual Thinking. I found it very interesting as it presents scientific research as it relates to this simple process.

If you want a great new way to solve problems and a great way to communicate ideas, I think you'll find this book very useful.

Excellent!
79 internautes sur 86 ont trouvé ce commentaire utile 
1st edition still a good deal, but this one is worth considering 8 janvier 2010
Par Adelle Frank - Publié sur Amazon.com
Format: Relié Achat vérifié
If money or portability are your primary considerations, then get a used copy of the first edition, as it communicates the central ideas in an almost identical fashion and is easier to carry around. However, if a few more dollars and a slightly-bigger book don't bother you, consider buying this new edition, as it's subtly-revised diagrams and improved explanation of key brain science concepts make it easier to understand on the first read. For more detail on the differences between this and the previous edition, read on...

Both books are hardcovers and much of the content (including, sadly, the Resources listed in the Appendix) is the same. However, there are a number of important differences between these editions:

SIZE

At 8.2 x 8 x 1.3 inches, it is bigger than the first edition, which clocked in at 7.1 x 7.1 x 1 inches. While this does allow for the pictures to be bigger and slightly easier to see, it also means a larger, oddly-shaped book to carry around. This only matters if, like me, you like to schlepp your favorite books around and carry them on the bus.

PAGES & TEXT

Includes more pages at 304 pages, rather than the previous edition's 278, making it a mere 0.2 pounds heavier. 10 of those additional 26 pages are the new "Appendix A: The Ten (and a Half) Commandments of Visual Thinking." This is a very useful set of 11 rules of thumb to keep in mind when applying Roam's visual thinking technique. Most, if not all, of these rules are mentioned elsewhere in the book, so don't let this appendix be your only reason for purchasing the newest edition. In addition, these 11 rules are summarized nicely in a slideshow elsewhere on the internet ([...]/visual_think_map/the-10-12-commandments-of-visual-thinking-the-lost-chapter-from-the-back-of-the-napkin). Nonetheless, it is helpful to have them laid out, visually, in one place. Another 8 pages are the new Foreword, which explains Roam's experience of visually attempting to sell the idea for this book to the publishers at Penguin. While interesting and a good example, it is also not a reason to buy this edition.

COLOR & PICTURES

Instead of just black text/pictures, red is now used to highlight chapter headings and subheadings, as well as help readers distinguish between parts of Roam's originally-all-black illustrations and diagrams. This is astonishingly helpful - as it is much easier to understand his diagrams at first glance. Given the table on page 66 (identical to that on page 72 in the first edition), it is no surprise that a small change in color makes it easier for our eyes to distinguish among the parts of his diagrams. In addition, he has added some additional sketches in the book to better visually explain some of his concepts. I was particularly impressed by his improvements to chapters 4 and 5 on how to look better and see sharper. Both his pictures and his text in this section have been revised to provide more clarity for potentially-confusing sections that are partially dependent on communicating a few key brain science concepts. His diagrams illustrating the 6 ways of seeing/showing are also a bit clearer than in the first edition.

OUTLINE OF BOOK CONCEPTS
For an outline of the major concepts in the book, see my blog post ([...]/blog/review-back-of-the-napkin-solving-problems-and-selling-ideas-with-pictures-expanded-edition-2009) for more details.
19 internautes sur 19 ont trouvé ce commentaire utile 
Reflective pictures or expressive pictures? 20 avril 2010
Par J. Michael Innes - Publié sur Amazon.com
Format: Relié
It must be great to be in the audience when Dan Roam gives a presentation and when you in the audience share the same kind of visual sense. On the other hand, if you do not share that sense, that way of structuring the topic under consideration, then you might well want to be beamed somewhere else.

This is a great book, extremely useful and thought provoking. The structuring of problem-solving into a six by five visual codex makes enormous sense; you can literally see the evolution of the thought processes and the development of the insights take shape through the pages. It is not the kind of book that you can dip into. There is a structure and that structure has to unfold and be assimilated by the reader before there can be any translation into action and effect. I think that there is no "quick fix" for someone who wants to animate or rejuvenate their presentations with a rapid read. The art of solving problems has to be developed through the acquisition of the skills protrayed in these pages. And that takes time and effort. And it also needs a sense of congruity between the visual sense of the author and that of the reader. Pictures can convey so much that words cannot evoke. But some pictures and representations succeed and others fail, otherwise there would be no evolution of art and expression.

Be wary of this book on face value. The editorial recommendations of the book do not necessarily reflect the content. Simply to say, as does one commentator, "So if you want to make a point, do it with images, pictures or graphics.", is true only to a point. It is not necessarily the case for all readers, all viewers and certainly not for all people who need to make a presentation. The person who gives the presentation with pictures that reflect their own representation of the topic without engaging the representation or ability of the audience will fail. The presentation must be expressive, not merely reflective.

But that aside, if after searching through this book you get a sense of affiliation with the ideas and concepts, then I have no doubt that you will gain enormously in quality of communication with your audiences. This book is a challenge that can lead to greater insight. But the dictum "caveat emptor" applies, as always. But also remember, books such as this always present the ideas as though they were tried and true. There is rarely evidence as to the efficacy of the methods in getting the message across, as against the satisfaction that an audience may gain. Roam does list references in an appendix to other works that are based on empirical evidence (for example Wainer's Graphic discovery and Tufte The Visual Display of Quantitative Information, 2nd edition, but there is nothing about his own evidence. A reading of this excellent book benefits from a parallel reading, and reality check, of Tufte's little monograph on the dangers of Powerpoint (The Cognitive Style of PowerPoint: Pitching Out Corrupts Within, Second Edition.
21 internautes sur 23 ont trouvé ce commentaire utile 
All sizzle, no steak 27 août 2008
Par Easy Writer - Publié sur Amazon.com
Format: Relié
Dan Roam's "Back of the Napkin" is an important first step in teaching business people how to compose problems visually. However, it's definitely a rookie effort, heavy on sizzle but light on steak.

Roam spends nearly half the book explaining how our minds process information. Okay, fine. Kind of like a book on how to build a house explaining what is a hammer, a saw, a drill. Then Roam proposes some different ways to draw the different ways the brain processes information. Kind of like showing that a hammer is good for nailing wood together, a saw is good for dividing wood in half, and a drill is good for drywall and screws. The reader cannot wait to see how this will all fit together - "This is going to be good!". Finally, Roam throws out an example of how to pull it all together to solve a problem.

Unfortunately, the example is overly-easy, explores many blind alleys, and finally arrives at a solution that is fundamentally flawed. Roam's case study shows flat sales for a proprietary software company for two years. Roam's analysis shows $78 million in proprietary software will be purchased next year vs. $48 million in open source. The solution - convert their software into open source. Huh? Leave a $78 million industry to a single competitor to compete with two other open-source vendors for a $48 million industry? What kind of solution is that? Will you fire all your developers and hire open source developers? Will you force your existing customers to move to open source too, or just abandon them?

In the end, after many chapters of "wait till you see this" type posturing, Dan Roam never delivers the goods. I don't doubt Roam's sincerity, and hope he will continue to iterate on his models until he comes back with something that actually works.
Ces commentaires ont-ils été utiles ? Dites-le-nous


Commentaires

Souhaitez-vous compléter ou améliorer les informations sur ce produit ? Ou faire modifier les images?