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The Boron Letters (English Edition) [Format Kindle]

Gary Halbert , Bond Halbert
5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)

Prix éditeur - format imprimé : EUR 21,07
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Series of letters written by copywriting legend Gary C. Halbert explaining the secrets to effect marketing.

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Commentaires client les plus utiles
5.0 étoiles sur 5 Incredibly good 2 juillet 2014
Par Flying Ju
Format:Format Kindle|Achat vérifié
Gary Halbert sure know his subject. So much power in so few words. There is truth in this book. To read and read again.
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Commentaires client les plus utiles sur (beta) 4.7 étoiles sur 5  97 commentaires
76 internautes sur 78 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Fundamental Marketing Wisdom 4 mars 2013
Par John Carlton - Publié sur
Format:Format Kindle
Many moons ago, I turned my back on a million-dollar career copywriting for the largest direct-mail outfits in the biz (as I rose in the ranks of recognized A-List copywriters), in order to wander off into the unknown world of whacko direct-response entrepreneurs as Gary Halbert's sidekick. Best decision I ever made, and the path we forged over our 20-year friendship has given me wealth and happiness beyond anything I deserved.

What drew me to Gary initially was his monthly mailed newsletter (The Gary Halbert Letter). It was like finding the lone real artist in a city of wannabe's. The icing on that, however, was then discovering these Boron Letters. I first met Bond when he was still in high school, and these letters had only recently been sent to him by his dear ol' Pop. It was easy to see how the little bastard got so precocious about biz and marketing, because these letters were pure gold. The first batch I read were all in Gary's own handwriting (a vicious scrawl, as all great writers have), and he was still weighing the pros and cons of publishing them for the general public. Cuz, you know, they're so raw.

Consider yourself fortunate that they're available. Marketing books come and go, and business fads come and go, and guru's wander onto and off of the stage with a sobering frequency. The Boron Letters, however, are a concentrated energy mass of the essential fundamentals that will last until our civilization crumbles. Gary sought out wisdom, insight, advice, tactics, philosophies and insider info like a terrier hunting down squirrels... but what made him unique was his ability to field-test everything in the real world (and really give each tidbit a go-round to see if it failed or succeeded when it counted), and thus distill all kinds of info and techniques into his own kind of savvy, which was simple for him for teach to others.

This is "the wisdom of the business world" run through the Halbert meat-grinder, and made into a tasty meal that's easily digested and simple to put to good use (if you've got the cojones).

There are a lot of books and courses and newsletters and videos that belong on your office bookshelves. Only a few will ever get dog-eared from frequent readings. This is one of the best. Just stop dithering and buy it. All the top copywriters and entrpreneurs already own a copy.

It's an essential.
42 internautes sur 44 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 The One Book I Take Everywhere 2 mars 2013
Par Jason D. Henderson - Publié sur
Format:Format Kindle|Achat vérifié
I have traveled the world the past few years, and there has been one book that has followed me every step of the way regardless of the space in my luggage.

That book is The Boron Letters by the greatest copywriter whoever lived, Gary Halbert.

I've had the honor of being great friends with Gary's best student, Bond Halbert.

He personally handed me an original copy of The Boron Letters at Canter's Deli in Hollywood, California

I can't even count the number of times I have read it since then.

Something that people might not realize is that The Boron Letters contains a wealth of information that applies to email marketing (That fits perfectly with all the masterful copywriting and marketing strategies).

The fact that of it being a touching love letter from father to son is icing on the cake.

What I love about the kindle version is the amazing commentary and insight by Bond.

My notes from The Boron Letters have become much larger, and I already applied something new I learned.

I'll be reading the kindle version again this weekend here in Mexico and yet again wherever my travels take me
23 internautes sur 24 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 One of Marketing's Greatest Books Just Got Better... 1 mars 2013
Par Anthony Flores - Publié sur
Format:Format Kindle|Achat vérifié
Just finished re-reading the infamous Boron Letters, first written by copywriting and marketing legend, Gary Halbert while in jail (on false charges). Amazing. Still impressed by how timeless the principles are, how unique Gary's viewpoint and genius was, and also just what a force of nature he was as a human being. While much of it covers marketing, it's also a book about life--from a man who lived life to the fullest every day. Definitely one of the easiest, yet most instructive couple hours you could ever spend will be reading through these letters, taking notes, and then implementing even a small part of what you learn. As a copywriting professional myself, I can say much of my success has taken place as a direct result of reading books like this, along with The Gary Halbert Letter. You won't find a more valuable copywriting and marketing education anywhere.

What makes this Kindle version even more valuable than the original version of the book, is that each chapter now includes commentary from Gary's son Bond--the same son he originally wrote/addressed the letters to while in jail. It's clear that Bond was one of Gary's greatest students (since no one got to be around or hear Gary teach/talk more than Bond did--you could argue he was THE best student). As such, Bond is able to shed light on each chapter in ways no one else can. I'm just glad I now have this book on my phone, iPad, laptop, etc via Kindle--I will be reading and referencing it often.
16 internautes sur 16 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 The kind of stuff you normally get only if you were born into a wealthy family 4 mars 2013
Par David Garfinkel - Publié sur
Format:Format Kindle
There's some info about making money out there that never makes it into print.

For everything Warren Buffett has said and written, don't you think he's holding back a few gems for his children?

That's what sets this book apart. Gary Halbert wrote it for his son Bond, when he was in prison for a long, long time (in Boron, California -- hence the title).

The fact that he chose to publish it at all is quite remarkable by itself.

I first read a portion of what's in this book in 1989, as part of what was to me at the time a humongously expensive home-study course called "Your Marketing Genius At Work." It cost $495 (the equivalent of about $943 in 2013).

I have to say that it may have been the turning point where I started down the path towards direct marketing and advertising copywriting. It was certainly one of them. (Another one was attending Gary's famous "Hurricane Andrew" seminar a few years later.)

You can read classics like the works of Claude Hopkins, John Caples, and David Ogilvy -- and you should. But they are all somewhat formal and impersonal.

This may be the most personal master-class in direct marketing copywriting you will ever read.

The one portion of this book I didn't get to read in 1989: All of the updates Bond Halbert, Gary's son, added to the original text.

Bond is a quiet genius who is by no means a carbon copy of his dad. Instead, he's part of the next generation of Halberts.

He and his brother Kevin pick up where Gary (who died seven years ago) left off.

I can't recommend this highly enough. No matter what kind of marketing you do, there's information in here you'd have a very tough time finding anywhere else.

It's truly a modern classic, and simply experiencing the way Gary writes makes this book worth many, many times its modest selling price.

But the ideas conveyed and the mindset demonstrated make this book just about priceless.
9 internautes sur 9 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Alternate title: How to create your own legend. 5 mars 2013
Par Colin D Theriot - Publié sur
Format:Format Kindle
Colin Theriot shared a link.
about an hour ago
[BUSINESS BOOK REACTIONS] The late Gary Halbert is a copywriting legend. Which is like saying, "The Sun is hot."

Like most entrepreneurs, he was a risk-taker, and like everyone, he hit a bad patch. The kind that you get locked up for, unfortunately.

But like most legends, Gary took the poop life handed him and made poop-ade. While paying his debt to society, Gary wrote a series of raw, unfiltered letters to his young son, Bond.

Later, Gary published this collection of letters as a book, called "The Boron Letters," named for the place he wrote them.

This book, more than any of his other work, is what cemented his legacy in our industry (IMO).

Because of the way the letters are written, father to son, covering topics of life, health, business, and selling - Gary positioned himself as a permanent father figure to all budding copywriters.

And that is one of my FAVORITE things about this recent Kindle version of Gary's book.

Bond Halbert, the original recipient of these letters, has grown up and followed in his father's footsteps into the copywriting and marketing business.

And what he shares here, letter by letter, is the real life context of his dad's career and life - before, during, and after they were written.

Often, the facts contradict the perceptions Gary creates in the letters.

But what this serves to do is highlight HOW Gary created these perceptions, almost subliminally.

For the first time, despite having read this book at least three times before, I am able to contrast the source with the copy.

Bond's additions have given me the epiphany that "The Boron Letters" is essentially the sales letter for "Gary Halbert, copywriting legend"... And now you can see how that legend was created by Gary Halbert the man.

Does this new release diminish Gary's legend? Maybe to some people who can no longer enjoy magic tricks once they know the secret to performing them.

But what it doesn't diminish - and in fact only amplifies - is Gary's genius as a marketer and self promoter.

It's like suddenly being able to see every chisel stroke Michelangelo made to carve his "David". So you know not only the good bits the artist wanted you to see, but the bad bits that were chipped and polished away.

Those choices, made by the artist, are what determines whether they get forgotten, or whether they live forever in memory.

And this re-release is a study of not only the work, but the artist, and those deliberate choices.

Kudos to Bond. RIP, Gary the man. Long live Gary the legend. Buy the book.
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