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The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value (Anglais) Relié – 1 novembre 2013

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Présentation de l'éditeur



In the early 1980s, Caterpillar, Inc. lost one milliondollars per day for three consecutive years. Its continuing existence came into question. Today, "CAT" is the world's most profitable manufacturer of construction and mining equipment and large engines. The now legendaryglobal company made numerous well-calculated, though risky decisions for three consecutive decades--in the process scaling to heights unimaginable to even the finest businessenterprises.

How did they do it? The Caterpillar Way.

Senior management at CAT facilitated the authors' one-year odyssey through the hallways and intriguing history of the construction industry giant. This inspiring book takes you behind the scenes with the CEOs, executive vice presidents, managers, dealers, customers, union bosses, and Wall Street analysts who were players in Caterpillar's drive to global dominance. You'll discover:

  • CAT's change-or-die approach to restructuring
  • How a local firm from central Illinois became a local firm on a global basis
  • The secret behind Caterpillar’s decades-long revenue explosion
  • How to use branding and product financing effectively
  • What true dedication and commitment to Six Sigma really entails
  • Why Caterpillar became the mecca for HR officersnegotiating with unions
  • The authors' prediction of CAT's stock price through 2020

The Caterpillar Way provides essential managementlessons in powerful behind-the-scenes stories. You'll learn how the Caterpillar leaders responded quickly to changing markets, allocated capital efficiently throughout the firm, and nourished a cultish team spirit that wins.Innovative leaders make game-changing decisions.

If any company is built to last, it's Caterpillar, Inc. With its trademark yellow trucks, cranes, machinery and engines, this home-grown manufacturer has survived morethan its share of ups and downs to become the #1 industry leader of construction equipment in the world. The Caterpillar Way reveals, for the first time, the remarkable inside story, written with full access to the way CAT runs its business, from bottom to top.

They blaze their own trail. This is The Caterpillar Way.


"The Caterpillar Way is a very sophisticated analysis of one of the great organizational stories of the past 30 years. Bouchard and Koch delve into the details of leadership, risk, and culture that allowed this company to excel. From branding to comparative advantage, this is an extraordinary example of vision and execution." -- Sam Zell, Chairman, Equity Group Investments

"The Caterpillar Way brings to life the progress a company can make by having a plan and sticking to it quarter by quarter and year over year. The company never stands still and has a keen focus on delivering high-quality products on time to its customers. They have been a great partner of ours for many years." -- Dave Cote, Chairman and CEO, Honeywell

"There's no way you can't learn from The Caterpillar Way--a classic example of how to bring strategy, structure, and culture together to drive breakthrough results." -- David C. Nova k, Chairman and CEO, Yum! Brands Inc.

Biographie de l'auteur

CRAIG T. BOUCHARD is the CEO and Chairman of the Board of Signature Group Holdings. He is the cofounder of Esmark Inc., once the fourth largest American steelcompany, and industrial supplier Shale-Inland. Bouchard crafted two successful hostile takeovers of public companies, served as a trustee of Boston University and the Foundation of the University of Montana, and is a member of the board of the Athletic Department at Duke University. He has been featured on CNBC, NBC, and Bloomberg TV and in The Wall Street Journal,Financial Times, and Forbes.

JAMES V. KOCH is Board of Visitors Professor of Economics and President Emeritus at Old DominionUniversity. An expert in microeconomics, he has held teaching and research positions at Illinois State, California State, and Brown University, among many others.He has served as a consultant to more than 75 corporations and universities and is coauthor of the books Born Not Made and America for Sale.

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Commentaires client les plus utiles sur (beta) 16 commentaires
4 internautes sur 4 ont trouvé ce commentaire utile 
Caterpillar out of the other top 10 Fortune 100 companies 3 novembre 2013
Par Cheng Yi Chiao - Publié sur
Format: Relié
I was kind of expecting something like Liker's Toyota way where they explained the core Caterpillar philosophy that drove the company, but it's a totally different style

The book feels like a sales pitch as to why Caterpillar will be a good bet as a stock for the next 5 years. From what I gather, the Caterpillar seems to focus on things that may politically unpopular but logical to remain profitable, such as outsourcing and standing toe to toe with the union.

Provides an interesting insight to the company and gives decent breakdown of figures and regions.

If you have some spare time, this is a decent read, however not the best I've seen so far.
2 internautes sur 2 ont trouvé ce commentaire utile 
The Japanese can buy "THIS" book 3 novembre 2013
Par Midwest Hacker - Publié sur
Format: Format Kindle Achat vérifié
I thought this was going to be more of an advertisement for the big machinery maker. It opens up the company to scrutiny and makes known how the Americans do it rather than us copying the way the Japanese do it. It's about time we lead rather than follow in the manufacturing realm.
1 internautes sur 1 ont trouvé ce commentaire utile 
Takes a certain kinda' person... 7 juillet 2014
Par DIYDesigner - Publié sur
Format: Relié Achat vérifié
This is a difficult book to review. As an "Ad Man" and marketing person, I was hoping that the book would lean a little more in that direction; ie: How CAT positions themselves in the market and the role that their branding and provenance plays in that strategy. I found the first chapter to be boring yet informative — it dragged on and on about "why" they wrote the book and "who" the authors are. I don;t particularly care to know this information as I have already purchased the book; plus, that what bio flaps are for.

If you love financial/economical acronyms, then you'll fall in love with this book. I found myself keeping an index card/bookmark of all the acronyms used, as there seemed to be a new one on each page. Secondly, If you also find yourself loving charts, graphs, and other economical graphics, then this book will tickle that spot for you — there are several.

Overall, I found the content to be well organized and the chapters to be fairly clear and concise. The writing style is a little on the monotonous side for me and the use of foreign phrases to be "Frasier-esque." All in all, I would recommend it to a friend with the caveat that it'd be a friend who's in the financial or economic field.
Did Somebody Forget the Customer? 13 novembre 2014
Par Robert - Publié sur
Format: Format Kindle
My hope with this book was to learn why people buy Caterpillar equipment. Many people do so -- on construction projects you drive by, you will very often see Caterpillar machines at work. Along with numerous other brands, but Caterpillar seems to be most prevalent.

Unfortunately, none of that information was here. It was as if the customer did not exist. Given the author's access to the company's top officers, how is it that the customer never came up???? Caterpillar has a reputation for honesty, with their books in perfect order, and their machines are extremely rugged. And so are many of their competitor's products.

So, why was the customer left out of this? I would greatly have liked have heard from that sector.
Globalization and economic patriotism 4 janvier 2015
Par Northart - Publié sur
Format: Relié Achat vérifié
A real eye opener as to how multi billion dollar business's shape and influence American economics and foreign policy. Caterpillar as a stellar performer on Wall St. producing dividends, and capital gains, is remarkable. But as Globalization of Caterpillar increased to the point, where the American business side and workforce, Is less than 1/2 of the entire business, makes a person wonder.
What has become of real friendship and economic patriotism ? Free Trade has huge impacts , at home and abroad , as American business invades overseas countries and Foreign business invades the USA. For anyone interested in the American economy, politics, and manufacturing business, this is a must read ! Very interesting !
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