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The Connected Company
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The Connected Company [Format Kindle]

Dave Gray , Thomas Vander Wal

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Présentation de l'éditeur

The future of work is already here.

Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up.

To keep pace with today’s connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time.

Connected companies have the advantage, because they learn and move faster than their competitors. While others work in isolation, they link into rich networks of possibility and expand their influence.

Connected companies around the world are aggressively acquiring customers and disrupting the competition. In The Connected Company, we examine what they’re doing, how they’re doing it, and why it works. And we show you how your company can use the same principles to adapt—and thrive—in today’s ever-changing global marketplace.

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Commentaires client les plus utiles sur (beta) 4.7 étoiles sur 5  54 commentaires
9 internautes sur 9 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 More business consultation from the Dachis Group 9 septembre 2012
Par T. Sales - Publié sur
Format:Format Kindle|Achat vérifié
In April I reviewed "Social Business by Design" by EVP Dion Hinchcliffe of The Dachis Group, noting that Dachis seems well positioned to guide its clients into the social business realm. Now we have "The Connected Company" by Dave Gray, SVP of the Dachis Group, offering another perspective on how companies must engage their employees, partners and customers if they are to survive in an environment of continuous change. Hinchcliffe's book was distinctive in dedicating much less focus on the technology aspects of adopting social business than other books like it. Gray's book is even more focused on the business, cultural and motivational necessities if companies are to succeed.

Often technology and the sheer coolness of tech companies (Apple, Google, Facebook, Amazon) inspire business leaders to emulate them and all of us to wish we worked for companies like them. The focus in both of these books is on business strategy. The results of companies that have committed to getting connected (IBM, GE, Apple, Google, Vanguard Group, Amazon and others) indicate that working in more engaged ways is becoming mainstream. This seems great for the Dachis group because they can now function as business consultants beyond just technical or Web consulting.

I loved how Gray designed the flow and presentation of the book to practice what he's preaching. His Table of Contents is 15 Kindle pages long, offering links to chapters and subsections of chapters throughout. In addition to the ease of going right to what you're interested in reading, this enables the reader to jump around as they hopefully start planning out how they will apply these strategies in their own companies. Gray also uses his own graphics and illustrations throughout to clarify his discussions--many of which he also uses in his blogs and slideshows elsewhere.

The book is divided into 5 parts. The first part provides the rationale for why companies need to get connected, stating that customers are changing and expressing their opinions so easily and quickly now that only adaptive companies can keep up. Gray establishes his treatment followed throughout the book by starting with case studies about how several companies learned dramatically that they could not keep up with posts and messaging that were coming from both inside and outside their respective organizations. His writing is clear and precise, introducing and establishing examples and metaphors (e.g., cities and cars are examples of connected systems) that he then uses later throughout the other parts. Many of his references come from Gray's readings and interviews, and he references those at the end of each chapter so the reader can dig down for further detail. By the end of Part One, we know that services (or customer experiences) are not strictly under the company's control; customers each have their own definitions and expectations of how they want to be served and companies and their employees must be prepared to deliver different experiences according to each person's expectations.

Based on that good foundation of what customers want in the first 7 chapters, Part Two then explains what a connected company is and how it can respond to those customer expectations. Gray establishes that knowing their true purpose (not just making profits) distinguishes connected companies. He works through famous examples of how IBM and GE re-made themselves and then through additional examples (Southwest Airlines, Ritz Carlton). He also introduces how many of these companies have adopted the Net Promoter Score as a way to address customers who hate their experiences.

In Part Three we learn how connected companies (Netflix, Whole Foods, Nordstrom's) use pods to interact with customers, and how pods are like smaller versions of the overall company but with the ability and data to make their own self-directed decisions. This part is where there is the greatest focus on systems, software and platforms but it is all done at a higher, more conceptual level to understand how these pods can be supported, not controlled. In Part Four, Gray describes how connected companies are led, differentiating the roles at the pod level, for leaders and for managers. And finally in Part Five, he describes how to get started in transitioning to a connected company and some warning signs along the way.

"Social Business by Design" reassured senior leaders that social media and business was not just a technical play. "The Connected Company" arms them with greater understanding so they can make the organizational changes necessary to make each employee an important contributor. At certain points, I could see how Gray was synthesizing many of the same books I've read into a compelling narrative, and so it was kind of an outsider's perspective on what he sees happening across many companies. This is not typical, as most authors seem to have been more engaged in the inside of the companies and changes they're writing about. What makes it all work is the way he puts it all together to guide companies to the next level.
17 internautes sur 20 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Gems if you dig for them... 8 novembre 2012
Par renaissance geek - Publié sur
I'll start out by saying I'm not a natural business book reader; I come from a science background and while I have an interest in business I can't say that I've read in strategy books in the past. While I found a number of interesting ideas scattered through the book I found the overall presentation somewhat nebulous, unconvincing and ultimately unsatisfying. The basic theme of 18th century top down management processes just won't cut it in the fast paced 21st century is vitally important; though arguably painfully obvious. The trouble is you don't really need a whole book to tell you this; what you do need a book to tell you is how to put this into practice. What you get a couple of slim chapters at the end of the book with some vague pointers on how to build a more connected and responsive company and a vast quantity of anecdotes and comments from various business luminaries. And the jargon, oh my lord the jargon!

Realistically the book could have been half the size and lost no content and a slightly more formal approach with something akin to case studies rather than an anecdotal approach would have been enormously useful. There are some gems buried in the book and there are certainly many companies out there that would benefit enormously from taking these ideas on board but tidying up the wooly writing, tightening the architecture and losing the ersatz sketch diagrams would make it a much more satisfying read.
5 internautes sur 5 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 An Important and Timely Perspective 14 octobre 2012
Par MikalFM - Publié sur
Format:Relié|Achat vérifié
Summary: A compelling survey and manifesto that unifies a lot of specialized concepts into one organized whole. I really hope we begin to embrace "The Connected Company" not necessarily as Dave Gray has defined and outlined them here, but as a philosophy and hypothesis for further development and exploration by leaders, academics, consultants, professionals, and individuals. The connected company is here and we need to shape it.

I preordered this on Amazon when I read Dave Gray's blog post "Everything is a Service". I forgot about it and one day the book arrived.

It's a flowing read but an involved one. It seems that Mr. Gray, whether intentionally or unintentionally wrote the book utilizing the concepts of his book-- each chapter is organized like a pod. A self-contained thought that in some aspects pretends as if the other chapters do not exist. For example you might see the same citation/excerpt in subsequent chapters rather than referring to the earlier citation. It works here because it allows each concept to build on the other in a modularized fashion.

The takeaways are simple and you've heard many of them before:
The U.S. management theory hails from the philosophy of Taylorism and The Wealth of Nations, a command and control philosophy. However, the shift towards services and the reality that each of our businesses are actually nodes in a connected 'service network' and in a fractal sense are one 'service network' themselves.

These companies that are to themselves networks of people (not 'human resources') need a different approach to being prepared and competing for the new dynamics of competition. Gray encourages, among other things-- pushing knowledge to the edge, smaller team like approaches for getting things done, and on the whole optimizing for adaptation vs. efficiency, or at the very least being more cognizant about the choice.

I have to revisit this text but on first survey this is a classic management text, even though it is not written in the same authoritative tone. Sadly, while this might endear its readers, its design, style and layout may ultimately lead this book to 'preach to the choir' as it departs in tone and style far enough from widely distributed business books like 'Good to Great' that it may find circulation in management hallways challenging.

Additionally this book suffers from survivorship bias, it only refers to the case studies that support the central arguments and ignores those who follow similar practices and are not similarly successful. Personally I do not find this to be a problem because the way Mr. Gray wrote the book its more of a manifesto, and hypothesis than a perspective that is to be taken by the letter and the law.

(from my GoodReads review)
5 internautes sur 6 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Reading this will pay you back, in time. 1 septembre 2012
Par Megan Bowe - Publié sur
Format:Format Kindle
In reading The Connected Company you will see how important responsiveness and adaptation are to businesses today. The speed that information moves across competitors, markets, customers, investors, and beyond makes it impossible for companies to keep up if their people cannot respond to change quickly and address real needs in real time. Top down hierarchies that stifle every individual employee down the line kill speed, productivity, and efficiency. To see the best in each person, they need to be empowered. They need to be inspired to give their best and to be allowed to fully engaged in their work. In this book, will help you understand how to do that for the individuals that make up your company and pods.

Large or small, a company is a collection of unique people and so are the customers... They should be treated as such. This book is the how.

With case studies, excellent writing, and well drawn ideas, it is a delightful read. No matter how much time you spend reading this and dealing with the change to implement it, having a successfully podular company will save from wasting countless unproductive hours in the future and could very well save your company from extinction.
2 internautes sur 2 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 The Connected Company - A Concise And Powerful Business Book 16 mai 2013
Par Mark - Publié sur
Format:Relié|Commentaire client Vine pour produit gratuit (De quoi s'agit-il?)
The Connected Company is a very well written book that goes further than most business books do. This does not present some commonly discussed business challenge and propose ways to address it. This book presents the reader with new ways of thinking about business.

Central to the books theme is the need to respond to customer demands. As the author puts it, customers are responding to disruptive technologies faster than companies. That creates opportunities for companies willing and able to adapt. Such companies, the author posits, can best take advantage of those opportunities by becoming "connected" companies.

In order to make this transformation, companies must develop new ways of thinking about and measuring customer relationships. While there are many elements to this, the author makes it accessible by presenting bite sized chunks in very short chapters.

References are provided, but they never over-power. Still, one could spend a long time and benefit greatly from backtracking through the bibliography.

I recently read Digital Disruption: Unleashing the Next Wave of Innovation, which takes a different angle at the same trend. While that book focuses on innovation, this one focuses on its precursor: establishing customer connections that will enable companies to ultimately understand what new products customers want. It's brilliant in its directness and simplicity.


This book presents concepts so directly that it is easy to miss how groundbreaking they are. This is an impressive work that was clearly well thought out. It is well organized and elegantly concise. I highly recommend it.

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