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The Craft Beer Revolution: How a Band of Microbrewers Is Transforming the World's Favorite Drink (Anglais) Relié – 20 mai 2014

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Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Samuel Adams, Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market.Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.

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Commentaires client les plus utiles sur (beta) 16 commentaires
2 internautes sur 2 ont trouvé ce commentaire utile 
An interesting view from the trenches of the Craft Beer Revolution. 10 octobre 2014
Par P. Mulloy - Publié sur
Format: Relié
Pre-prohibition over 1200 breweries served the American consumer a wide variety of beer. By 1965 that number dwindled to less than 50 breweries serving the least common denominator. Today, as a result of the craft beer revolution, over 3,000 breweries now serve the American beer drinking public. Just about every American now lives within 10 miles of a brewery. Ex-journalist Steve Hindy learned how to home brew as a correspondent for the Associated Press in Beirut. Bitten by the beer bug, he returned to Brooklyn to co-found Brooklyn Brewing. He provides an insider’s view of the craft beer revolution from its inception with Fritz Maytag’s purchase and reincarnation of Anchor Brewing in 1965 to the present. Hindy entertainingly describes the key personalities and the important social, economic, and political trends and forces that contributed to the rise of craft beer. He writes well. Hindy brings large themes to life by highlighting specific breweries and personalities and how they reacted to these themes. His personal experiences highlight the struggles between craft beer brewers and beer distributors and the brewing giants. His opinions and feel for the politics flavor the book throughout but make it more compelling. This is not an objective compilation of craft brewers or even the best of craft brewing and for those wanting a bird’s eye view, look elsewhere. Written from deep in the trenches, Hindy’s book will engage both the beer geek and those interested in the growth of businesses. A very entertaining and well written book.
2 internautes sur 2 ont trouvé ce commentaire utile 
Well Written. Entertaining. Informative. 12 juillet 2014
Par John Gillespie - Publié sur
Format: Relié Achat vérifié
The story has been told enough times by enough authors at this point that I respect Hindy for inserting more of his own personal views and telling the readers something we haven't already heard. Some may not like the political aspects of the book, but its a key part of the story and probably one of the most important things for today's beer consumers and craft beer enthusiasts to know.
1 internautes sur 1 ont trouvé ce commentaire utile 
Despite the politics, this is a Excellent book 27 mai 2014
Par Aaron - Publié sur
Format: Format Kindle Achat vérifié
If i had to sum it up, about 75-85% of this book is fantastic. It shows a lot of the drama and issues that came up as the craft beer industry evolved from a impossible dream into a real, honest-to-god- industry (as opposed to just a simple nitch market), and it all comes from the view of one of the craft beer industries most central figures, the co-founder of the Brooklyn brewing company.

Of course, that last part is this books greatest weakness: the authors point of view. Even though he portrays events fairly evenly, its not a truly objective history of craft beer, as the author gets up on his soap box quite a few times (especially at the end), and most of it is railed at the Boston Brewing Company and Jim Koch (in particular). This was not as bad as I thought it was going to be however...... In fact, in most of the book he paints Jim as a rather misunderstood person (ex, showing that all evidence points to the fact that his companies medals where won fair and square, his dedication to the industry and passion for his business, and his regrets of alienating many of the smaller brewers in the industry). In short the book seems to show that a lot of the flack that Jim has gotten in the past is not earned, but seems to portray a negative view of the company's future (ex, saying that he feels that Jim wants to own the craft beer revolution and his need to have an enemy with big beer).

Its a bias, and to read the book properly you ahve to know that its their so you can think about his opinions as he goes along and come up with your own.........but does this make the boo ka bad buy?

not at all. its a highly recommended book that I feel needs to be in any brewers or beer lovers library. Its especially useful if you ever have to talk craft beer history in a bar and want something that gets the record straight.

it also works as a GREAT companion to Ambitious brew, and reading one after the other is highly recommended.

If the book wasn't so opinionated, I would had given it 5 stars.
Highly recommended. Check it out for yourself
an excellent behind the scenes look 24 juillet 2014
Par kuya pat - Publié sur
Format: Relié
An excellent behind the scenes look at what craft brewers are up against now. The beginning of the book follows some breweries from across the country and how they started out. My first thought (and review) questioned why bother to retell these stories already told so well by The Audacity of Hops? My knee jerk reaction to the first half of this book is a very successful author is using a book to get back at people, but after thinking about it further I came to the conclusion that Hindy was actually just telling it like he saw it and that his point of view was quite useful in understanding what is actually going behind the scenes between the craft brewers, and the distributers, and big beer. Hindy gave some real insights into the reality of what distributers were and still are up against in trying to avoid the wrath of big beer, while they slowly came to the conclusion that there's plenty of money to be made repping for the smaller craft brewers. Hindy also gave a pretty fair presentation of how big beer reacted to the craft brewers. Contrary to a review that said the writing was poor, I disagree. Hindy writes well and tells a good story. The behind the scenes story is not that pleasant in some ways. There was some petty squabbling among brewers themselves and the organizations involved until finally a mature respect developed that ultimately led to small craft brewers having a good organization fighting for them, and the begrudging respect of big beer. I still think most of this story was told quite well by The Audacity of Hops, but there's nothing like an insider doing his best to explain it to us. Hindy presents plenty of craft brewers 3 dimensionally, and some of them get some well deserved praise for fighting quietly behind the scenes to protect all of the small brewers, and some others are also presented, such as Koch, who is treated fairly sympathetically, but yet still comes off as distant. Charlie Papazian and Michael Jackson are presented here as decent likeable guys who did so much to make it all happen. If anyone is wondering why a particular great brew isn't on their store shelves, this explains it. Contrary to another review, I think it is Hindy's opinions that are the very reason to write a story otherwise already written. His vantage point is important and insightful.
4 internautes sur 6 ont trouvé ce commentaire utile 
Solipsistic Bore 18 août 2014
Par Joel Graber - Publié sur
Format: Relié Achat vérifié
Craft brewing over the past few decades, challenging the prevailing market and American tastes, is a potentially interesting topic, but the vitality of the evolution isn't realized here. Hindy's survey is flat. Much of the book is about jockeying for power in various trade organizations, since the sixties, and inside-baseball about craft brewers' relationships with distributors, leaving the reader uninvolved. The rest consists of vignettes about numerous small producers, but many are omitted, such as Harpoon in the Boston Seaport District. Hindy's lifelong grudge against Sam Adams is a tedious theme throughout. Strangely, there's very little about beer per se. The book is basically a vanity project. More useful than these 200+ pages would be a short list of beers such as MillerCoors' Blue Moon launched to counter genuine craft brews.
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