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The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live As They Do
Clotaire Rapaille (Auteur) Moyenne des commentaires client :   (1)
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From Publishers Weekly
French-born marketing consultant and psychoanalyst Rapaille takes a truism—different cultures are, well, different—and expands it by explaining how a nation's history and cultural myths are psychological templates to which its citizens respond unconsciously. Fair enough, but after that,... Lire la suite |
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