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The Culture Map: Breaking Through the Invisible Boundaries of Global Business [Format Kindle]

Erin Meyer
5.0 étoiles sur 5  Voir tous les commentaires (4 commentaires client)

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Présentation de l'éditeur

Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.

When you have Americans who precede anything negative with three nice comments; French, Dutch, Israelis, and Germans who get straight to the point (“your presentation was simply awful”); Latin Americans and Asians who are steeped in hierarchy; Scandinavians who think the best boss is just one of the crowd—the result can be, well, sometimes interesting, even funny, but often disastrous.

Even with English as a global language, it’s easy to fall into cultural traps that endanger careers and sink deals when, say, a Brazilian manager tries to fathom how his Chinese suppliers really get things done, or an American team leader tries to get a handle on the intra-team dynamics between his Russian and Indian team members.

In The Culture Map, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.

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Commentaires client les plus utiles
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 A new innovative road map for all global teams 30 mai 2014
Format:Relié
In my work coaching across cultures one learns very quickly that one size does not fit all and what is needed is an understanding of how multiple cultures interact and how these groups need to communicate effectively. This book provides a no nonsense practical and interesting manual for everyone interacting and working in a global framework. I highly recommend it!

Sunita Sehmi Business Coach - Walk The Talk
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1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Un livre facile à lire mais très pertinent 4 décembre 2014
Par Laurence
Format:Relié|Achat vérifié
Même quand vous travaillez depuis des années avec des personnes d'autres cultures, vous apprenez ... Je recommande ! Je suis le troisième membre de mon équipe à l'acheter ... C'est un produit qui se répand via le bouche à oreille ... Un grand gage de qualité ...
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5.0 étoiles sur 5 Enlightening 2 juillet 2015
Format:Format Kindle|Achat vérifié
A very concrete book full of real life examples easy to relate to. Useful for global leaders, wannabe expats and Seasoned ones!
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1 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Repérer les difficultés des différences culturelles 29 septembre 2014
Par Manageris TOP 1000 COMMENTATEURS
Format:Relié|Achat vérifié
Qu’il s’agisse de travailler sur un projet multinational, de négocier avec un sous-traitant étranger ou de prendre un poste à l’expatriation, il est aujourd’hui essentiel de savoir interagir avec des personnes d’autres nationalités. Les facilités de communication et l’intensité des échanges internationaux font parfois croire que l’habitude rend la chose plus facile. Cette facilité est un leurre. Erin Meyer attire notre attention sur le fait que les différences culturelles continuent à constituer une source importante de conflits et d’inefficacité au travail. Les codes implicites de communication et de bonne conduite sont en effet très différents d’une culture à l’autre. La politesse et le respect, par exemple, ne se traduisent pas par les mêmes comportements en Chine et aux États-Unis. Ce que l’on considère être un feedback constructif en France pourra facilement passer pour démotivant et injuste aux États-Unis, etc. Les pièges sont légion, même pour les cadres expérimentés. Ce livre détaille les problèmes de communication au travail qui sont provoqués par des différences culturelles. Il fournit des clés pour mieux les gérer. Par exemple, expliquer souvent et clairement son style de management pour déminer les malentendus avec son équipe, ou faire attention aux symboles qui codent la culture localement (nom, emplacement du bureau, attitude pendant les réunions, etc.). Un livre à la fois très riche et pragmatique.
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Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 4.7 étoiles sur 5  111 commentaires
12 internautes sur 12 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 The Best Guide to Working with Cultural Differences 2 juin 2014
Par LKL in Santa Fe - Publié sur Amazon.com
Format:Relié
As a manager and executive, and more recently a writer about leadership and performance, I’ve watched teams increasingly struggle with the impact of globalization. To understand how to deal with the challenges of cultural differences, I’ve tracked and relied on the various books that claim to help team managers and members navigate these difficult waters. Erin Meyer's just-published "The Culture Map" stands out as the best I’ve seen in this group for the practical clarity of its approach and insights. Her eight key dimensions let you map your team members (and yourself) against each other and find ways to bridge the chasms of misunderstanding that can sabotage everyone’s best intentions. "The Culture Map" reflects her deep experience at INSEAD and inside companies working with leaders from around the world.
7 internautes sur 7 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Practical strategies for success in a global business environment 31 juillet 2014
Par Lothar Katz - Publié sur Amazon.com
Format:Relié
For decades, authors such as Hall, Hofstede or Trompenaars have dominated the field of intercultural research. The models they presented, commonly referred to as `cultural dimensions,' aimed to identify differences across countries and cultures; they are still widely used in cross-cultural education and training around the world.

With The Culture Map, INSEAD professor Erin Meyer now boldly presents a new and different set of dimensions, a map of eight continua structured along the lines of how people interact: communicating, evaluating, persuading, leading, deciding, trusting, disagreeing, and scheduling. What sets this model apart is its practicality. Where others discuss value differences, Meyer concentrates on resulting behaviors; where others analyze how values manifest themselves, she focuses on strategies for crossing cultural gaps and reconciling different ways of getting things done. All the while, the author strikes an effective balance between oversimplifying and getting carried away with complexity. Meyer uses a wide range of stories, her own and others', to illustrate essential concepts and highlight critical caveats.

The Culture Map encourages readers to think beyond the obvious. For instance, when discussing levels of directness in communication, Meyer does not stop at warning Westerners of the importance of paying attention to the subtle ways in which messages are commonly worded in Asia, as most authors in the field do, but also emphasizes the `inverse' risk: those used to highly indirect communication styles may sense "between-the-lines" messages that the sender had no intention of sending. Thankfully, Meyer frequently discusses strategies for working across such cultural differences. In doing so, she again sometimes takes the reader further than many other authors do: in addition to sharing ideas for working with those with a strong preference towards one or the other end of the cultural continua she presents, the author at times discusses what has become the potentially biggest challenge for those working in a truly global context: strategies for when "you have a blend of many cultures all on one team." If anything, readers might wish the author had ventured into this subject even more frequently.

Overall, The Culture Map indeed presents a framework for breaking through the invisible boundaries of global business, as the book's subtitle promises. Wisely building upon the works of others, Meyer nevertheless offers a much more practical and immediately applicable set of strategies for success in a global business environment, which earns her book my strong recommendation.
6 internautes sur 6 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Highly Recommended! 5 août 2014
Par Leni de Mik - Publié sur Amazon.com
Format:Relié
I loved this book. The pages are packed with substantial, insightful information about how culture impacts communication and cross cultural negotiation. I have had three citizenships and have lived in four countries and feel that Professor Meyer is "spot on" in her analysis of subtle and complex patterns and variations in what different cultures consider to be good business practises. Her eight scale model outlines key differences in areas including (but not limited to) expressiveness, leadership, confrontation, and decision making and provides a clear and elegant summary of these differences for managers and individuals who are interested in the impact of cultural variations. An excellent guide for business people, it is also valuable for travellers who seek deeper understanding of countries they are visiting, Last, but not least, its a great read. I thoroughly enjoyed it!
8 internautes sur 10 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 How and why "a dialogue of sharing, learning, and ultimately understanding" can break through barriers to global enterprise 19 juillet 2014
Par Robert Morris - Publié sur Amazon.com
Format:Relié
As I began to read this book, I was again reminded of the challenges that the great explorers throughout history faced. Somehow they and their associates broke through what must have been for them invisible boundaries. Today, all manner of companies are struggling to navigate their way through different cultures, overcoming boundaries that had been previously invisible, barriers more numerous and daunting than any that Marco Polo, Christopher Columbus, ‎Meriwether Lewis and William Clark, and Ferdinand Magellan had encountered.

According to Erin Meyer, "I provide a systematic step-by-step approach to understanding the most common business communication challenges that arise from cultural differences, and offer steps for dealing with them more effectively." She recommends and explains several strategies to increase her reader's effectiveness when addressing issues and resolving problems caused by cross-cultural misunderstandings, if not avoid them altogether.

Meyer shares her thoughts about how to achieve these strategic objectives:

o How to communicate effectively across cultures
o How to evaluate individual performance
o How to evaluate organizational performance (i.e. team, department, company)
o How to provide negative feedback
o How to be persuasive in a multicultural world
o Criteria for identifying good bosses and bad bosses: leadership, hierarchy, and uses/abuses of power
o Decision-making process: do's and don'ts
o How to develop (nourish and strengthen) two types of trust
o How to disagree productively
o How to manage scheduling and cross-cultural perceptions of time

Meyer provides an abundance of information, insights, and counsel that can help her reader to break through the invisible boundaries of global business, based on what her research has revealed about how people think, lead, and get work done. She is a results-driven realist and relentless empiricist, well aware that "cultural and individual differences are often wrapped up with differences among organizations, industries, professions, and other groups. But even in the most complex situations, understanding how cultural differences affect the mix may help you discover s new approach. [She thoroughly explains that appproach in this book.] Cultural patterns of behavior and belief frequently impact our perceptions (what we see), cognitions (what we think), and actions (what we do)."

Whatever their size and nature may be, all organizations need effective leadership and management at all levels and in all areas. More the marketplace within which they compete is global and competition for talent, customers, allies, sales, and profits is more ferocious than at any prior time that I can recall.

I agree with Erin Meyer: "What's new is the requirement for twenty-first century leaders to be prepared to understand a wider, richer array of work styles than ever before and to be able to determine what aspects of an interaction are simply a result of personality and which are a result of differences in cultural perspective." For many executives, especially inhabitants of the C-Suite, this may well prove to be the most important book they read this decade.
9 internautes sur 11 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Easy reading 21 septembre 2014
Par Nowar - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
The best quality of this book is the very easy to read, engaging, honest, personal and friendly style.
It is a book written by an American, addressed mostly to Americans.
It would be unwise to consider this book as a how to manual for your next important business meeting or deal.
Culture has more dimensions: most nations have mixed ethnic, multi-cultural populations, with different religions, languages or dialects.
How do you deal with people with mixed cultural origins (Japanese father and Brazilian mother)
How do you deal with people who have a different cultural heritage than their nationality and residency (An indonesian or Iranian or South African who heads a German division of an industrial group in Frankfurt)?
What is the role of the Organization culture (State owned company vs a tech start-up) of the people you are dealing with?
What is the culture of the function of the persons that you are dealing with: finance, HR, Legal, R&D, factory, field services?

This is a book to enjoy but it should not be hyped as a user manual. Culture is not a flat one dimensional thing.
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