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The Digital Estate: Strategies for Competing, Surviving, and Thriving in an Internetworked World (Anglais) Broché – 1 juillet 1998

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Descriptions du produit

Book by Chuck Martin

Détails sur le produit

  • Broché: 224 pages
  • Editeur : McGraw-Hill Inc.,US; Édition : New edition (1 juillet 1998)
  • Langue : Anglais
  • ISBN-10: 0070411115
  • ISBN-13: 978-0070411111
  • Dimensions du produit: 14,7 x 1,7 x 22,6 cm
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Amazon.com: 14 commentaires
3 internautes sur 3 ont trouvé ce commentaire utile 
An important analysis of the state of business on the Intern 22 janvier 1998
Par Drew Henderson - Publié sur Amazon.com
Format: Relié
This book is a "must read" for all company owners and managers involved in the corporate planning process. The Digital Estate digs into the successes and failures of pure on-line businesses and electronic efforts of other companies to define the principals of doing business today. This is not a "technology book" and is not targeted for "net heads" or persons already in the Internet business. It is a business book for executives that contrasts the "old way" and new methods that are transforming business thinking. It is a book for business heads that need a grounding in business on the Internet. Written in a clear and concise manner, sans hype and jargon, it is engrossing, clever and insightful. I can not over emphasize the importance of this book to all business executives.
1 internautes sur 1 ont trouvé ce commentaire utile 
Good book detailing realitites and possibilities of the net! 1 mai 1998
Par afjst2@pitt.edu - Publié sur Amazon.com
Format: Relié
If you've been awake and actively using the net over the past few years, you probably already know just about everything in this book. Martin has very good insight into what the web can really be...beyond all the technology hoopla, building virtual communities, supplying appropriate content, making a corporate web site that is actually useful to consumers, etc.. A GREAT read for those trying to make sense of the web, understand how people use the web, and see how other companies have created successful enterprises or applications integrating the internet. The copy I got had some duplicate/missing pages in the introduction of the book.
1 internautes sur 1 ont trouvé ce commentaire utile 
The man really 'get's it': Internet is Here, big time. 1 mai 1997
Par Un client - Publié sur Amazon.com
Format: Relié
As a member of the digital estate, until I read Chuck Martin's book, I never understood what the establishment was saying to me - required: five year cash flow; required: proven management; required: total strategy day-one. When I read that what I was already using Mr. Martin's "Launch and Learn" Strategy, I felt alot better about the dynamic fast changing world that I live in..... and moreover, I now have an industry leader confirming my strategies. A must read for all established corporations seeking success in the digital estate. I give a copy with my business plan
1 internautes sur 1 ont trouvé ce commentaire utile 
Chuck Martin Nails New Media 30 avril 1997
Par Un client - Publié sur Amazon.com
Format: Relié
The pundits and gurus of new media have been burying us alive in hype, blather and B.S. about how to do business on the Internet. Chuck Martin just did us all a great big favor by droping a shovelfull of good sense on the top of the pile. You have to buy the Digital Estate if you want to understand the who, how and why of this business. Martin is the first author to understand the dynamic between the mega-telecom-glomerates and the webprenuers -- and he lays it out in a clear, readable fashion. This book will help you make money in new media. Don't pass it up
1 internautes sur 1 ont trouvé ce commentaire utile 
Sound, detailed, helpful at all levels. Get this one. 4 septembre 1997
Par jbrewer@bestweb.net - Publié sur Amazon.com
Format: Relié
In a domain positively viscous with lame literature, this book doesn't have any serious competition. It's very helpful at all levels, but its witty and humane approach is particularly good for business people moving onto the Web for the first time. Martin gives sound, detailed explanations of Web advertising, branding, business planning and building an on-line community by using the actual experiences of Net companies that are building today's new Internet economy
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