Book Description
Written by an award-winning author and Second Life expert with deep ties to the business community, The Entrepreneur's Guide to Second Life begins with an overview of the virtual world and its flourishing economy as well as the challenges it presents to entrepreneurs. A virtual business basics chapter discusses important features of all successful Second Life businesses, including marketing and advertising avenues. The following chapters discuss how to plan, start, and successfully run such businesses as real estate, clothing and accessory creation, construction and landscaping, adult opportunites, music and video production, art creation, and building and running entertainment venues. More esoteric opportunities--machinima, news media and blogging, working for other content creators, currency speculation, and more--are also explored.
The Entrepreneur's Guide to Second Life also features interviews with successful Second Life entrepreneurs, sidebars discussing practical considerations in each field, and useful resources for anyone who wishes to operate a successful, profitable business in Second Life.
Back Cover copy
Business is booming in Second Life, and many residents are earning big bucks in-world--and so can you. This unique guide, written by well-known journalist Daniel Terdiman, walks you through what it takes to launch and run a successful Second Life business. Whether you want to become a real estate tycoon, an entertainment mogul, or a famous fashion designer, you'll get the inside tips and know-how you need to join the ranks of successful Second Life entrepreneurs.
You'll discover the unique challenges and opportunities of running an in-world business. You'll delve into the most popular Second Life business and get practical pointers from some of the metaverse's best-known entrepreneurs. And you'll get the nuts-and-bolts expertise you need to succeed, from developing a unique product or service to mounting an effective marketing campaign.
*Business basics: Get the lowdown on SL business models, setting up shop, and tracking revenue and expenses
*Real estate and construction: Learn the secrets for success in these popular in-world business
*Fashion, gadgets, and toys: Discover how to cash in on your creativity
*Entertainment, music, blogging, and more: Explore a range of other lucrative opportunities in the metaverse
*Marketing and advertising: Find proven ways to get the word out on your business
*Teen Second Life: Get the scoop on business opportunities in SL's teen-only grid
*Practical know-how: Find sample business plans, typical costs for goods and services, and expected income by industry
Learn what makes a store great
See how the experts market their businesses
Understand the technical skills necessary to make compelling products
