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The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate (2nd Edition) [Format Kindle]

Clara Shih
5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)

Prix conseillé : EUR 24,25 De quoi s'agit-il ?
Prix éditeur - format imprimé : EUR 37,73
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Broché EUR 39,49  


Descriptions du produit

Présentation de l'éditeur

NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!

  • Five new chapters: planning/metrics, customer service, and much more
  • New and revamped case studies
  • New guest contributions from world-class experts, such as Charlene Li
  • New, instantly actionable “To Do” lists after every chapter
  • New Facebook discussion threads and much more!

Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use “To Do” lists packed with proven solutions from real-world case studies.

 

Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches—and how to accurately measure success.

 

This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking.

 

Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns—making this the one indispensable social networking guide for every organization!

Quatrième de couverture

“Clara’s book is a fun read and can be useful to anyone who wants to learn more about this powerful new era we’re in of social business.”

Tony Hsieh, CEO, Zappos

 

NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!

• Five new chapters: planning/metrics, customer service, and much more

• New and revamped case studies

• New guest contributions from world-class experts, such as Charlene Li

• New, instantly actionable “To Do” lists after every chapter

• New Facebook discussion threads and much more!

 

Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use “To Do” lists packed with proven solutions from real-world case studies.

 

Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches–and how to accurately measure success.

 

This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking.

 

Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns–making this the one indispensable social networking guide for every organization!


Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 12260 KB
  • Nombre de pages de l'édition imprimée : 368 pages
  • Utilisation simultanée de l'appareil : Jusqu'à 5 appareils simultanés, selon les limites de l'éditeur
  • Editeur : Addison-Wesley Professional; Édition : 2 (21 juillet 2010)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B003S9W9ZO
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Activé
  • Moyenne des commentaires client : 5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: n°270.226 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Commentaires en ligne

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5.0 étoiles sur 5
5.0 étoiles sur 5
Commentaires client les plus utiles
Par lvo
Format:Broché|Achat vérifié
Excellent explanation and introduction into the world of social networks. It gave me a great vision in the possibilities and where the world is going using these media.
The writer explains the different networks and compares them using practical examples.
It allows you to think ahead and better understand the why , how and what ... which helps everyone that wants to now more or still wonders how this is going to effect their lives.. because it will ... one day or later ...
It is not only about FACEBOOK .. on the contrary .. it explains and compares many other social networks too and what the differences are between them ..
Very usefull .. for professional and private interest
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Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 4.2 étoiles sur 5  21 commentaires
15 internautes sur 18 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Dry repetitive writing with nothing new 13 juin 2011
Par Juliana Loh - Publié sur Amazon.com
Format:Format Kindle
This book is a waste of time and difficult dry reading. The first 5% has the author going on and on about herself and credentials. Nothing written in the first few chapters is any news and probably a book suitable for my recently internet literate Mother. It doesn't tell social media folks anything they don't already know. Found it dry, boring and repetitive with old case studies.
8 internautes sur 10 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Informative, easy-to-read, and comprehensive . . . 23 août 2011
Par rlweaverii - Publié sur Amazon.com
Format:Broché
Book review by Richard L. Weaver II, Ph.D.

It should be clear from the outset that I am reviewing the 2011 (second edition) of this book, not the first. Most of the reviews at Amazon.com (as I write this) are of the first edition, and there have been significant and important changes since then.

Changes from the first edition? Shih writes of the changes on page 2:

-- Each chapter now ends with a summary of takeways and an actionable to-do list.

-- There are now two dozen case stuides and example that bring concepts to life.

-- Rather than discuss Facebook alone, Shih now offers extensive coverage of Twiter and Linkedin as well.

-- There are expert opinion sidebars from well known social media authorities.

-- Five new chapters have been added including one on customer service, one on innovation and collaboration, one on ways to develop an individualized Facebook Era plan, one that offers advice for small businesses, and one on advice for nonprofits, healthcare, education, and political campaigns.

The book is divided into four parts:

1. Why social networking matters for business

2. Social networking across your organization

3. Step-by-step guide to social networking for business

4. Social networking strategy

This is a basic book written for beginners. If you are a regular Facebook (Twiter, Linkedin, MySpace, Renren in China, Mixi in Japan, Odnoklassniki in Rusia), you may not find a whole lot that is new here, but Shih is not writing this book for you.

I found the book informative, easy-to-read, and comprehensive. If there is anything about Facebook that you don't know, you will find it here. I found the gray boxes by other authors ("more than three dozen guest contributions from world-class experts") interesting and valuable. The inclusion of actual pictures from Facebook pages was helpful.

Although I regret the fact that Shih avoided using any references (other than the boxes by guest authors who were all experts in their respective fields) or offered "Other Books to Read," or even a bibliography, there is a great deal of information here to digest.

I found her hands-on techniques useful, her insights valuable, and her easy-to-use "To Do" lists solid. This is a book for anyone who wants a complete look at social networking.
36 internautes sur 53 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Scetchy reviews 2 novembre 2010
Par Erin - Publié sur Amazon.com
Format:Broché
8 out of the 11 5 star reviews come from reviewers with only one review. I've been seeing a lot of this lately in books about social media marketing. Check out the reviewers before believing their reviews!!
3 internautes sur 5 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Good but disappointing 15 juin 2011
Par pen name - Publié sur Amazon.com
Format:Broché
For such a young person--or anyone for that matter--Clara Shih is extremely bright and incredibly accomplished, but for some reason, I found her book hard to digest; I just didn't really like the way it was structured, and I didn't come away feeling like I knew a lot more for having read it.

If you're buying with the intention of learning the how-to part of social networking, you may as well just skip the first 185 pages because everything before that isn't much more than a repetitive account of how facebook is changing the way businesses interact with their customers, and quite frankly, the remainder of it left me wanting more.
8 internautes sur 13 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 A MUST HAVE REFERENCE! 14 septembre 2010
Par Luis Antonio - Publié sur Amazon.com
Format:Broché
In the first edition of her book "The Facebook Era", Clara Shih gave us a history and an introduction to the phenomenon of the social network. With her second edition, Clara has now given us an indispensable reference that provides one with the information needed to gain a clearer understanding of the social network era we now live in, and also usable strategies and tactics to help your business take advantage of this challenging and exciting new business landscape. Clara really listened to the audience of the first edition and has worked hard (as did the large number of contributors in this edition) to give us a really useful book. I highly recommend The Facebook Era 2nd Ed. ***** stars
Luis Antonio, Editor: Capture And Create Magazine
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