The Filter Bubble: What the Internet Is Hiding from You, Library Edition (Anglais) CD – Livre audio, 12 mai 2011
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Descriptions du produit
Revue de presse
Anyone who cares about the future of [humanity] in a digital landscape should read this book - especially if it is not showing up in your recommended reads on Amazon (Douglas Rushkoff, author of Life Inc )
If you feel that the Web is your wide open window on the world, you need to read this book to understand what you aren't seeing (Jaron Lanier, author of You Are Not a Gadget )
Internet firms increasingly show us less of the wide world, locating us in the neighborhood of the familiar. The risk, as Eli Pariser shows, is that each of us may unwittingly come to inhabit a ghetto of one (Clay Shirky, author Here Comes Everybody and Cognitive Surplus )
You spend half your life in Internet space, but trust me - you don't understand how it works. This book is a masterpiece of investigation and interpretation (Bill McKibben, author of Earth and founder of 350.org )
A must-read book about one of the central issues in contemporary culture: personalization (Caterina Fake, co-founder of flickr ) --Ce texte fait référence à l'édition Broché .
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Commentaires en ligne
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One of Eli Pariser's central points is that personalized internet services--Google, Facebook, advertising--can put you into a "you loop", in which they show you what you think you want, and then you wind up wanting those things more because you see them more often. Invisibly, your momentary impulses (click on this, ignore that) shape your reality, and your reality shapes what you respond to.
Since reading the book, I've found myself compulsively testing one of its main case studies: Google's automatically personalized search results. Try searching for "guns": I don't see the NRA on the first page, but friends do. Huge differences on "abortion" too: some people see Planned Parenthood, other people see Catholic.com. Even searching for "bias" shows different results to me vs my wife!
Drawing on history, academic research, exclusive interviews, and a huge range of other sources, the author takes a hard look at the algorithms that increasingly shape how all of us think. He contends that unchecked profit-centric personalization threatens democracy. When you read the book, you'll come away convinced. And you'll appreciate how the book itself makes our democracy stronger.
Anyone who Googles, gets news online, shops online, or uses Facebook simply must read this book.
We're entering a new period of growth in the basic functioning of the Internet. The web we once knew is changing - it's becoming personalized. This isn't always a bad thing - the Internet is massive and we need ways to make it relevant. But what's alarming is that these new personalization filters are changing things without us knowing and they're focused on making money.
Websites need clicks and they're going to show us whatever articles, search results, ads, or data they can to get those clicks. This is a dangerous proposition. There are certain things we NEED to see, but might never click on. Like news from the ongoing wars in the Middle East. Also concerning is that the increase in personalization means we'll keep seeing things that re-affirm or personal beliefs. If you think partisan bickering is bad now, just wait.
It's not all doom and gloom, far from it. What's most exciting is how early the book comes in the development of 'the new personalized web'. It's not a historical account, it's actively part of the ongoing discussions happening at Google, Facebook, and the New York Times (among many others). Eli has managed to place himself just in front of the tech wave - no small feat - while providing a detailed analysis of what's currently taking place. He also offers clear ways to resolve the situation, ways that work with the existing system and help protect the open Internet we all love.
Very well worth the read - and then some!