Book Description
The Focus Group Research Handbook offers guidelines for designing and conducting focus group studies, including sampling and recruiting, discussion guide development, suggested moderating techniques, and reporting methods. Packed with invaluable advice, The Focus Group Research Handbook simplifies and clarifies the entire focus group research process and explores how the results of such a study can bring value to your business or organization. Whether you are researching the advantages of conducting a focus group research study or have already determined that focus groups will benefit your company or organization, this guide will help you make the best choices for your business. --Ce texte fait référence à une édition épuisée ou non disponible de ce titre.
Back Cover copy
- Guidelines for customizing and conducting focus group studies
- A comprehensive glossary of relevant terms
- A variety of sample forms and detailed checklists
- Multiple appendixes of sample studies and comprehensive executive summaries of the results
