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The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
C.K. Prahalad (Auteur) Moyenne des commentaires client : Voir les offres de ces vendeurs.
Description
"C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper. Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint for how to fight poverty with profitability."Bill... Lire la suite |
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