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The Future of Music (English Edition)
 
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The Future of Music (English Edition) [Format Kindle]

David Kusek , Gerd Leonhard
4.0 étoiles sur 5  Voir tous les commentaires (3 commentaires client)

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Descriptions du produit

Présentation de l'éditeur


The Future of Music: Manifesto for the Digital Music Revolution
by Dave Kusek, Gerd Leonhard
Future of Music

The Record Industry is Terminally Ill.

The record industry as we know it is dying. But the music industry is healthier and more vibrant than ever, with limitless possibilities for change and growth due to the Internet and the digitization of music.

The Future of Music will show you cool new ways to find music and connect with your favorite artists. Discover the top-10 truths about the music business of the future and how you can benefit from the explosion in digital music, today and tomorrow.

The Future of Music punches gaping holes through the foundation of a record industry that refuses to adapt.

* The best-selling CDs are blank and recordable.
* The largest music retailer in the world is Apple.
* File-sharing can be the savior of the music industry.
* The artists are the brands, and entertainment is the main attraction.
* Radio is no longer the primary way that people discover new music.
* The record business is NOT the record business.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 369 KB
  • Nombre de pages de l'édition imprimée : 212 pages
  • Pagination - ISBN de l'édition imprimée de référence : 0876390599
  • Utilisation simultanée de l'appareil : Illimité
  • Editeur : Berklee Press (6 janvier 2009)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B001P3NXRS
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Non activé
  • Moyenne des commentaires client : 4.0 étoiles sur 5  Voir tous les commentaires (3 commentaires client)
  • Classement des meilleures ventes d'Amazon: n°173.233 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Commentaires en ligne

4.0 étoiles sur 5
4.0 étoiles sur 5
Commentaires client les plus utiles
3.0 étoiles sur 5 Interesting but outdated 25 juin 2013
Par Whisper
Format:Broché|Achat vérifié
I find this book very interesting in the ideas that they propose and the way they explain the shift from a cd "product" orientated record industry to the digital age. However, this book is clearly outdated in the facts they use to corroborate the theory. I find that a little disappointing, I wish they would have done a newer version of it to illustrate the constant evolution of the music industry.
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5.0 étoiles sur 5 très intéressant 4 décembre 2012
Format:Broché
Livre de référence en la matière, très intéressant, avec un point de vue novateur et innovant sur le future de l'industrie de la musique... De plus, il se lit rapidement! Ne peut qu'être conseillé!
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4.0 étoiles sur 5 One-sided 6 février 2012
Format:Broché
I guess back in 2007 it was worthy book to read, at least to wake up and jump on the train of digital music. But now authors should seriously re-evaluate this book with "future" tendencies. To sum up the main idea: choose streaming, instead of selling!

Ok, streaming is probably a solution. Probably, because I don't see how the majors will feed their artists, if p2p fans will pay let's say $15 for unlimited access to media? It's too little to have cost recoup! And what about jailbreaks of streamed media? It cuts again your commission.

It's weak book for the Berklee college of music, and I'm suspicious that it was build up for the Online Berklee course "The Future of Music and the Music Business" where this document is required. I'm wondering what you can learn further about Future of Music for friendly $1400? Personally, I would prefer crash regularly on MIDEM and catch up with visioneers there for that money.
Comment
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Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 3.9 étoiles sur 5  46 commentaires
41 internautes sur 47 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Alright already! 28 février 2007
Par Lance Brown - Publié sur Amazon.com
Format:Broché
This is a case of a lot of filler to make what could be communicated in a short essay into a book. The basic message "The music industry has to embrace digital technology." This and a few other salient points are made early in the book and then repeated with different wording ad nauseum. I would suggest standing in the store, reading the introductory stuff and skimming the rest. Too many authors are doing this these days. It should have been a magazine article.
5 internautes sur 5 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Future Of Music 6 mai 2005
Par Anna Omak - Publié sur Amazon.com
Format:Broché
I would reccommend this book to anyone who is thinking of going into the industry. Speaking from a vocalist's perspective, alot of the time we forget the other important aspects of the ever changing music industry in our effors to remain artistic and undiluted, forgetting that they all work hand in hand. This book I feel has enlightened me with sound judgement and speculation. It has also inspired me to formulate a strategy on how i plan to fit in. I now feel as though I have valuable and priceless knowledge on every aspect of that which i love and desire to suceed in-

Music.
8 internautes sur 10 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Indispensible 14 février 2005
Par Stephen Hill - Publié sur Amazon.com
Format:Broché
A stunningly candid source of concentrated, up to date insight about the music business and its turbulent transition into the digital era. This book tells it straight and will make the dinosaurs of the music industry very unhappy.

Like Martin Luther's '95 Theses' nailed to the door of Wittenberg Cathedral, Kusek and Leonard drive nail after nail into the sclerotic heart of the old-fashioned music business. Their rational vision of the future of music rests on the idea of unshackling music from the hardcopy product business in a yet-to-be-realized era of open content licensing, facilitating sharing and communication among users, and growing the business to its full potential.

It provides as clear a vision of the future of the music industry as you will find, from two writers with a rare combination: a solid grounding in the traditional practices of the music business, an up-to-the-minute knowledge of the new technologies that are changing it, and the ability to think through the consequences.

I've dreamed about a book like this, but thought it would be impossible in today's hyperdynamic environment where every week seems to bring a breakthrough technology, device, or service. But by digging out the underlying trends and principles Kusek and Leonard get under the news and illuminate it. Along the way they provide a brilliantly concise history of the evolution of digital media.

I can't think of any book more important for artists to get the full re-orientation they need to survive and prosper in the digital era. It's no less critical for members of the music and broadcasting industries who need to consolidate their thinking into a coherent roadmap for the future.

In a word: indispensible.
7 internautes sur 9 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Disappointing book on a great subject: no how tos. 12 décembre 2009
Par Randi Reed - Publié sur Amazon.com
Format:Broché
As a music business consultant, I was pleased when the publisher sent me a copy of The Future of Music to review for my website, and looked forward to reading it for possible recommendation.

Unfortunately, I was disappointed by the book's lack of practical how-to information--especially for a book published by Berklee Press, the publishing arm of the well-respected Berklee College of Music. For this reason, I chose not to recommend it to readers nor to even use it as a giveaway.

As another reviewer stated, The Future of Music: Manifesto for the Digital Music Revolution is basically an essay, drawn out (some might say droned out) to stretch into book form via the use of repetitive text written several different ways to make the same point.

Sure, it's a manifesto. In fact the one positive thing I can say about this book is that it's aptly named...for alas, like many "manifesto"s, it's all talk and no action.

Where's the stuff indie musicians and aspiring music industry professionals are looking for? Where's the practical how to information on how to position and market your (digital)music? Where's the information on how to make the most of digital distribution? Where's the information on how to book a tour without a record deal? Where's the information on what talent buyers are looking for?

In other words, where is the information that actually tells an indie artist HOW TO BE A PART OF what the author keeps stating is so much more inclusive than the previous recording industry?

Answer: it's not there! Sadly for the indie artist who really wants to learn about the new music business, the author is too busy complaining about the old business model and going on about the virtues of the new one to notice the reader.

Disgruntled music fans and angry musicians who are fed up with the music industry will probably love this book, as it basically alternates between whining and anger about the recording industry, yadda yadda yadda...(yawn).

But unfortunately, there's really nothing in this book that will HELP an indie musician. For the action-oriented musician who's looking for a book that actually helps out via How tos, I recommend Bob Baker's books instead.
7 internautes sur 9 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 THE FUTURE OF MUSIC IS NOW 4 juillet 2005
Par Gian Fiero - Publié sur Amazon.com
Format:Broché
This book is so brilliant that it makes the vast majority of music industry books that are being published seem irrelevant. It discusses in detail, the reasons why the future of the music industry is headed into the digital/mobile entertainment era. It also provides statistical information that professionals, marketers, entrepreneurs, and educators can use constructively. Both Dave and Gerd (the books co-author), have their fingers firmly planted on current music industry activities and trends. They also possess and display a clairvoyant eye toward the future that offers beneficial insight and foresight to those who may not be aware of what this whole digital (i.e. independent) revolution is about, and most importantly, what it will entail to prosper in it. The book is easy to read, easy to understand and simply brilliant. If you buy just one industry book this year, this should be THE one. Buy it now!
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