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The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition (Anglais) Relié – 1 mai 2013

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Descriptions du produit

Biographie de l'auteur

Gabe Zichermann is CEO of Gamification Co and Dopamine and is considered the world's foremost expert on designing engagement strategies for customers and employees.

Joselin Linder coauthored the acclaimed Game-Based Marketing with Gabe Zichermann. She is a writer/contributor to NPR's This American Life and Morning Edition, AOL, and gamification.co.

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Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: 37 commentaires
7 internautes sur 7 ont trouvé ce commentaire utile 
A brief introduction to the topic but it lacks in-depth analysis. 28 janvier 2014
Par Wing C. Lau - Publié sur Amazon.com
Format: Relié
There are some basic definitions about gamificaiton. The book discusses the impact of gamification through short (and sometimes repetitive) cases at 3 levels: corporate, employee and customer. IMO, most of the cases were discussed at a superficial level with limited descriptions. DO NOT expect details of how the gamificaiton principles were implemented in most cases (just the results suggesting that it worked).

Some basic definitions and principles on gamification and engagement.

Corporate level:
Cases of using gamification principles for business strategy
Cases for the strategizing process

Employee level:
Cases for motivating employees (rank and file vs. professional staff)
cases for employee-led innovations
cases for the recruitment process
cases for employee health and fitness trainings

Customer level:
Social marketing
Sustaining long-term customer engagements

Nonetheless, I have some reservations about all the really short 5 stars reviews submitted in early April 2013. Someone suggests that they are part of an early reviewer programme (is that also part of the game!!).
4 internautes sur 4 ont trouvé ce commentaire utile 
Too generic 30 juin 2013
Par Manolo Alvarez - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
It started out well but the author spend too much time in generic themes. I feel that more specific info is needed to take the book to the next level.
1 internautes sur 1 ont trouvé ce commentaire utile 
This is must read for business leaders. It should open your eyes. 24 juin 2013
Par Reg Nordman - Publié sur Amazon.com
Format: Relié
This book is valuable at two levels. First as an aware consumer we all need to learn how games are being used in so many facets of business to get our attention. The second level is as professionals we need to learn how to use games to increase employee engagement, learning, satisfaction and development. This book delivers both of these. Check out their interactive website at http://gamificationrevolution.co I have read a few earlier books on the topic and many more articles on how to build gaming into business processes. This book pulls much of current thought together. It does not get into how to build the games, but it is a very good resource at the business strategy level. (I see gamification as being very useful at a public and private level). This is must read for business leaders. It should open your eyes.
1 internautes sur 1 ont trouvé ce commentaire utile 
Most relevant business book of the year 21 juillet 2013
Par cyrus johnson - Publié sur Amazon.com
Format: Relié Achat vérifié
Filled with so many real world examples you can't help but say "aha!"! and smile. Gamification is all around us and is only going to become more prevalent. No more one way marketing and talking heads. There is now a way to not only pull customers into the conversation but get them to spread the word in a fun and engaging manner. Reading this book is not about staying ahead of the curve, it's about not getting run over. Do yourself a favor and give it a read.
1 internautes sur 1 ont trouvé ce commentaire utile 
For the unmotivatable 14 avril 2013
Par Swillx - Publié sur Amazon.com
Format: Relié
I've been going through a major slump at work, feeling unmotivated and passing the professional depression on to my team. I wouldn't read a self-help book if you paid me, but this has motivated me to bring new ideas and approaches to a non-profit enterprise I was quickly losing faith in. Recommended for anyone feeling the same or simply looking for a great fast-paced read.
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