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The Great Eclipse: A Dream Design Bankrupted by Marketing and Mismanagement and Saved by a Sensible Business Strategy (Anglais) Broché – 20 mai 2011

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Descriptions du produit

Book by Maxwell Dennis D

Détails sur le produit

  • Broché: 342 pages
  • Editeur : Dog Ear Publishing (20 mai 2011)
  • Langue : Anglais
  • ISBN-10: 1457502976
  • ISBN-13: 978-1457502972
  • Dimensions du produit: 14 x 1,9 x 21,6 cm
  • Moyenne des commentaires client : 4.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: 759.873 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
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Par fh le 5 septembre 2011
Format: Broché
Très bien documenté, ce livre ne cache pas les difficultés qu'il y a à créer un nouvel avion, en particulier quand il innove....
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Commentaires client les plus utiles sur (beta) 11 commentaires
2 internautes sur 2 ont trouvé ce commentaire utile 
A Fly on the Wall 5 août 2011
Par Amazon Customer - Publié sur
Format: Broché Achat vérifié
The author obviously had great access to all of the people involved in this endeavor of trying to bring the "ground breaking everyday" attitude of the technology industries to the art of aircraft design and manufacture. As you read of the internal and industry wide conflicts Vern Raburn aand his team encountered, you can almost see the conflict of buggy whip manufacturers had 100 years before with the advent of the automobile. Maxwell then goes on in detail to show why a good, or even a great idea is not enough to ensure ultimate success. A great read.
1 internautes sur 1 ont trouvé ce commentaire utile 
A Surprisingly Good Read 14 août 2011
Par EB Heston - Publié sur
Format: Broché
This is not the type of book I would normally purchase. I was encouraged to do so by a good friend who's gaga about General Aviation. Within a few chapters I was hooked and found it to be a real page-turner.

It reads like an historical novel replete with outsized personalities that are very well-drawn. Bill Gates and Paul Allen make an appearance but the real interest lies in the less well-known characters of great ambition, vision, and hubris, playing with goo-gobs of other peoples' money. Even though the title betrays the outcome it is fascinating to see how these people manage (or mismanage,) to get there. A real insight into corporate dynamics.

Maxwell writes in a lively, subtly cynical style which suits the plot and its cast of characters.

I would recommend this book to anyone interested in the high stakes poker game which seems to define a high tech start-up in todays' business world.
1 internautes sur 1 ont trouvé ce commentaire utile 
The Rest of the Story 6 septembre 2011
Par TRFBruce - Publié sur
Format: Broché
The aviation community has grown skeptical of startups - with due cause, but there is a caution. Watching one startup after another crumble over the past four decades (remember watching your favorite attempt to build a new airplane?), it is too easy to say it cannot be done. The book reveals that it can, and is being done. Starting up a new aircraft is like starting up a new industry - the culture, supply chains, regulations, markets, finance, technology, all have to move together ultimately. That appears to be happening now with Eclipse. Hats off to Mason and Jim!
A Great Read 7 août 2011
Par J. R. Shirley - Publié sur
Format: Broché
I recently read The Great Eclipse by Dennis Maxwell and found it to be a compelling story about the development of a small jet aircraft. As the story unfolds one begins to realize that the development of this plane is much more than a story of aircraft manufacturing, but the beginning of a new era in air travel, the air taxi. But the story does not end there.
The story of the corporate development around the making of the plane and the picture of the inventor, Vern Raburn drawn by Maxwell, are much a part of this story. Maxwell is able to paint a picture of the brilliance of Raburn without overlooking the flaws that led the company to its eventual fall and bankruptcy.
At many steps in the development of the airplane invention and ingenuity saved the day, but the financing was not worked out as carefully as the development of the plane.
The book is written in a style that makes it compelling. It is like having a conversation with the author over a cup of coffee.
For someone who is not familiar with the way a corporation functions when it is under pressure to produce as I am, this book is an eye opener. The flaws, the foils, and the utter potential brilliance of the invention, all form the basis of a great read.
The future of air mobility in thin markets. 7 janvier 2015
Par ScimminoCabin - Publié sur
Format: Broché Achat vérifié
Dennis Maxwell captures the essence of the challenge of innovating in the aviation world. This is an endeavor that is not for sissies. A good friend of mine in the start up world explains: "Aviation is where entrepreneurs go to die!" Well, that's a challenge. The good news is that Eclipse has found a path to survival, even to thriving - although not in the fashion of the original vision. The original vision was built on the need described in another great piece of journalistic work, Free Flight, by James Fallows. The vision was based on the reality that as scheduled airlines learn how to sustain profitable performance by exiting thin markets, reducing schedule flexibility for consumers, and flying longer segments in larger aircraft between larger markets, they leave behind a vacuum to be filled by new business models. Maxwell's book is about the kind of airplane that would be relevant to such new business models: Technologically advance small transportation aircraft for service among smaller communities left out of the mainstream airline service system. The vision is real; the need is real; the innovators are pressing forward.
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