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The Icarus Deception: How High Will You Fly? [Format Kindle]

Seth Godin
4.5 étoiles sur 5  Voir tous les commentaires (2 commentaires client)

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Descriptions du produit

Revue de presse

If Seth Godin didn't exist, we'd need to invent him (Fast Company)

Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger (Forbes)

A wonderful manifesto in the author's characteristic style - pathological honesty, ruthless scepticism and generous intellect. The Icarus Deception turns society upside-down in order to awaken the reader's rebellious spirit and encourage him to create (Management Today)

Présentation de l'éditeur

In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art

Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success?

But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.

The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card.

Godin shows us how it's possible and convinces us why it's essential.

'If Seth Godin didn't exist, we'd need to invent him' Fast Company

'Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger' Forbes

Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject..

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Commentaires en ligne

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1 internautes sur 1 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Pour les fans de Seth Godin 11 février 2013
Par Romain
Format:Format Kindle|Achat vérifié
Les autres risquent d'être un peu déçus… Ce sont principalement des articles du blogs qui sont compilés dans ce livre.

Une lecture motivante néanmoins.
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5.0 étoiles sur 5 Motivant, voire enivrant. 24 novembre 2013
Format:Format Kindle
Une autre réussite de Seth Godin, pas la peine d'épiloguer : si vous êtes le moteur de votre propre projet, un pensum pertinent sur l'époque et comment s'élever.
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Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 4.4 étoiles sur 5  277 commentaires
304 internautes sur 328 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 A Beautiful Deception 5 janvier 2013
Par Faisal Nsour - Publié sur Amazon.com
Format:Relié|Achat vérifié
I give this book 3 stars to split the difference between the 1 star it deserves as a book, and the 5 it deserves as a marketing lesson.

Like most reviewers so far, I bought this book because I'm a fan of SG. However, while I do believe he is preaching his message with the sincere intention to serve us, his readers, I must disagree with the raving reviews. As I read the same message he's given us before, remixed with nuggets from his vast reading, I feel deja vu. The book is like a handful of fortune cookies from SG's all-you-can-eat Chinese buffet.

The Icarus Deception is grab-bag of his market insight and signature motivational style, already well-expressed on his blog and in his other books. The references to SG's broad reading (even Ulysses gets a nod) was probably thrown in to mix things up, but all it does for this reader is mix up things.

The cajoling to seize your destiny, and live as an artist of life, is not without charm. But SG can do better. He is better than this book. His readers certainly deserve better. Mr. Godin, your readers deserve all of that enormous brain of yours, not just the clever marketing gland (which I can only assume is just above the lizard brain).

A good book on life and work as an artist is the "The Elephant and the Flea" by Charles Handy.
80 internautes sur 86 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Disappointed SG Fan 9 janvier 2013
Par Simon Prince - Publié sur Amazon.com
Format:Format Kindle
It troubles me to write this, but Seth Godin Im sure would want the honest feedback (if he is listening, which he states he no longer does). I too am a BIG fan of SG. I read the blog, all the books, and consume as much SG as I can. It was said before here, and I wholeheartedly agree... this is really just more of the same. There was scarcely anything new, and for that I am disappointed. If you are new to SG and his writing I would give it 5 stars. But, if you are like me... you may be left wondering if Seth shouldnt slow down with his art. While he is remarkable prolific, he may be better served waiting until he has new material to bless us with.
62 internautes sur 71 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 241 Pages of Nothing 24 août 2013
Par Amazon Customer - Publié sur Amazon.com
This was my first Seth Godin book and it's nothing but disjointed pieces of obvious information that say the same thing over and over from beginning to end. It reads like he's trying desperately to be poetic and clever but can't quite find his rhythm or figure out how to organize what he wants to say. He seems to be a popular guy, in this field at least, and either he's published a book a thousand times better than this in the past, or his style is best kept to blogging - short bits of (forced)motivational fluff that are good in smaller doses but become repetitive preaching when combined to create a 241 page book.

Read these two sentence: Follow your passion, not others. Working for the man doesn't lead to happiness.

Congratulations, you just read the whole book.
74 internautes sur 87 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 TED talk turned into a novel 24 janvier 2013
Par GHmike - Publié sur Amazon.com
I appreciate the concept that one should make art as their work. This book says this clearly but says little else. No examples are given, the narrative is not cohesive, and he expresses a lot of contempt for negative amazon reviews. I wrote one anyway.
27 internautes sur 30 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Beware of blog dumps! 14 novembre 2013
Par Jfred - Publié sur Amazon.com
This is a blog-dump if I've ever seen one and be warned - it is a bad one indeed. I kept waiting for him to get to the point, and trust me, it never happens. It's just one pithy, cliched observation to the next with little or no application. Publishers should be ashamed of this kind of "book." It ain't one!
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